Business Technology and Revenue Growth

This assignment examines how Vodafone utilizes technology to expand its business reach and generate increased revenues. It delves into the company's strategic use of information systems and emphasizes the role of technology in driving overall business outcomes. The analysis draws upon relevant academic sources and industry insights to present a comprehensive understanding of Vodafone's technology-driven growth strategy.

Managing Information and
Technology

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK ..............................................................................................................................................1
Company Profile.........................................................................................................................1
PESTLE Analysis........................................................................................................................3
Porter's Value Chain....................................................................................................................5
Information technology development.........................................................................................7
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Information technology refer to administration of resources of information technology of
an organisation according to their priorities and requirements (Valacich and Schneider, 2015).
These resources can be software, hardware, content and network related data as well as the
employee who manage these activities. It is a fast growing sector where organisation are engaged
in the technology which is monitored by the manager of IT. Vodafone is a multinational British
telecommunication enterprise which deal their services in 26 countries as well as 50 additional
nations. The company provide telecommunication and IT services to more than 150 nations. The
purpose of this report is seek the background, recent business strategy, micro factors and value
chain analysis of Vodafone company as well as analysis the expansions of IT services in re
creative way.
TASK
Company Profile
Introduction of organisation
Vodafone is United Kingdom Based multinational telecommunication organization also
announced as the second largest global telecom company in the world. It was founded in 1984 as
a Racal Electronic Plc's subsidiary. Than it become entirely independent organisation in 1991
and changed its name into Vodafone Group Plc. By the march of 2017, the company get credit of
third largest mobile and telecommunication company as well as achieved 18 million subscribers.
The company have relaunched the brand in October and reconfigure the brand. The company is
recently operating in more than 31 nations and network partners in upcoming 40 countries. In
United Kingdom, the organisation performance is not great in past few years. This have slipped
its position from first to third largest telecom company generating more than 4.9 billion Euros
from approx 18.7 million users of services.
Vision: To lead the business industry in public concern respond concern with masts,
health and mobile phones through present leading activities of edge as well as motivating other
to comply (Laudon and Laudon, 2015).
Objectives: To become reasonably high and increment the standard as well as meet the
goals for achieving competitive advantage in market.
Current Business strategy
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The company is working on the new business strategy i.e. Vodafone sustainable business
strategy which intend to perform between the global transformation between 2015-2025. This
have changed the perception and those gaols have render the socio-economic advantages for
consumers in broad community and society. The three wider goals are:
 Innovation of energy
 women empowerment
 Youth jobs and skills
They also aim to maintain the transparency among the organisation and public in order to
maintain intense debate of public (Galliers and Leidner eds., 2014). Here are those four sectors
which have explained as below:
 entire contribution of economical and taxation
 Supply chain safety and integrity
 masts, health and mobiles
 freedom an digital right
This business strategy of Vodafone have committed for managing and maintaining
activities of company. This strategy support the business of Vodafone through earning credibility
of consumer as well as managing their relationship with the public. The company need to meet
the expectation which they will comply till 2025, on which basis entire operation and system
would function.
Products and Services
The company offers wide ranges of products and services including messaging services,
data, voice calls as well as broadband and Wi-Fi services by multiple supporting technologies ad
solution in order to support and deliver on its entire strategy of communication. The modification
or alternation in 3G network to 5G network, fastest downloading speed, phones skills and
abilities and the mobilization of services of web and internet have contributed to modification of
service of data usage development. Also now company have widen their area of services by
involving mobile money transfer practice, hardware sales, mHealth products and other such as
safe taxi framework, TECSOS, learning along with solution of Vodafone and difference
programs of world etc.
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PESTLE Analysis
Vodafone is known as one of the largest telecommunication organisation in the global
market. The company have explored its business in various nations includes Asia, Australia and
other continents. The analysis helps in emerging the data and analysing the elements which
affect the organization from outside of the company. This is necessary to analyse these element
for sustain in the competitive market as well as gaining more consumer base for maxims
avenues. This is an global company that need to expand their business for which they are
introducing several evaluation programs. Here are the external analysis of Vodafone for which
PESTLE analysis is conducted:
Political Factors
Vodafone is affected vary hugely from the external factors of Vodafone. The
organization relay in the political scenario of United Kingdom in which the organisation is
operating their business (Schwalbe, 2015). There are some changes in political parties of United
Kingdom which can be traced easily. The new government policies of United kingdom can
restrain the growth of Vodafone as it have decreased the purchasing power of citizens. Also the
British telecom privatization have also affected its development. The nation have agreed with
new policies of phone licensing is influenced company's operation as well as new taxation
policies have changed the revenues and profits amount of firm. Large organisations like
Vodafone have to pay more taxes then usual which have affected the company's evolution levels.
Economic Factors
It is one of the major elements of Vodafone which is required to be consider before
developing any strategy of market. Country have finally get the stability in their economy after
the period of crisis. This have impacted ion the company more positively. The higher cost of
labour whereas influenced enterprise's development. It is too expensive to higher labour in
United Kingdom which unbalance the budget and profits insight of organisations. Also
economical factors for Vodafone effected by the competitive industry and high cost of
maintenance and building of their offices which is not better.
The United Kingdom government have faced large unemployment in their country for
which they relay on the larger organisation for their public' s employments. This have affected
the firm more positively as the company will get the financial and economical support from the
government of nation (Lee, Hsieh and Hsu, 2011). The economical condition of organisation is
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affected by the United Kingdom's financial and economical condition which is proving in
nowadays in more than before.
Social Factor
Social factors largely depends on the culture and local people's belief that the
organization is operating. It is required for a company to be dynamic and flexible in nature in
order to suit the environment and according to the vary in the social elements. Vodafone is
European n based organization which operate or determine the policies and activities according
to the social interest of people. People are now getting more eco-friendly services and company
is organising and running the programs which are more ecological.
The social media have more inclined toward to social media and new media which have
provided a positive impact on organisation to provide the facilities according ton the choices of
people. Company have catered various new technologies in sector of internet or
telecommunication (Baltzan, 2012). They have recently launched the 5G network services to in
United Kingdom which have increased the amount of users of services in the state. The access of
internet services users and internet using have increased in the country which paced growth of
Vodafone furiously.
Technological Factor
Vodafone is one of the largest telecom company which is [popular for its innovation. The
company have always focused on alternation according to the technology and interactive
communication sphere. Now market have developed many organization providing same facilities
and these rivals have impacted on the developing enterprise. Vodafone is producing more
technology related products and services in the country so this is most significant elements of
organisation.
Technological advancements have fired the flame of growth of company as people are
more inclined toward the technologies such as fast internet, good and cheaper broadband
services. Licensing, patent and 3G services have changed development of organization.
Organisation have developed those technologies which is good as well as provided a mass
number of consumer base to the company. The company is one of the fastest Internet and
networking providing organisation which is one of the reason behind the success and effective
place in the market.
Legal Factor
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Many competitors have emerged in market. The company have to be a vigilant in regard
is issues related copy and pirated technologies. The government have developed various legal
laws and acts for relating to such issues and problems. According to this Vodafone may have to
face various penalties. On the other hand the company have been accused for not rendering
proper and accurate wage to their worker which is not good for company as the rivals are good in
managing relation with employee than Vodafone. This can raise the case of switching credibility
of company worker to other enterprise that braincase the case of leakage of confidentiality and
innovative ideas of Vodafone to other firms (Ngai, Chau and Chan, 2011). The enterprise have to
refuse and avoid these issues for developing the amount of consumers and to manage the good
reputation in market. This can assist company in gaining more consumers.
Environmental Factors
Public have become more ethics and ethical oriented after the rise of globalisation. The
customer expect from their loyal brand to be responsible in matter of society and environment.
Also it is expected from them to become more social welfare oriented and provide a huge part in
the activities of society.
Vodafone is large organisation which is widely dynamic. Th company need to accept the
environmental elements for managing and sustaining in the industry. Company should work on
more recycled and disposed phones. Also they need to perform more CSR activities in United
Kingdom for local well-fare. Programs of recycled programs have catered in the society.
Porter's Value Chain
This refer to a process in which an enterprise recognise the primary and supply the
practices that create value in the product's final image and then evaluate the practices in order to
reduce the prices or gain the differentiation. Value chain structure is a interdependent framework
which avail in assisting organisation in evaluating particular practices by which the company can
build gain and value competitive benefits. In order to conduct the analysis of value chain,
Vodafone is eliminate into activities which are primary actions of organization as well as support
the practices. Porter's value chain consist of few activities including Inbound logistics, outbound
logistics, marketing and sales, services and operations. These are render to support the activities
of procurements, human resource management, firm's infrastructure and technologies. Here are
three most important elements explained here:
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1. Inbound Logistics: these are the major keys which are related to the receiving new
matter from the providers or suppliers an d managing those activities within the organization.
These practices includes control of stocks (managing and storing snacks, fuels, or drinks
etc. )system of passenger services and planning of facilities etc. It support in the facilitates ample
to tier consumer, this gives them preference if three major activities with major meal, an amenity
kit and free drink for the journey of outbound, passenger's choice of complimentary newspaper.
The company posses their own equipments of network, infrastructure and backbones to
render the several communication services and handset purchasing. Now, this is in agreements
sharing network (Sharing towers, masts and sites) along with United Kingdom's O2 covering as
well as 4 European countries (Prajogo and Olhager, 2012). Other inbound logistics includes the
spectrum ownership. Spectrum is of specific importance to phone and mobile as well as
broadband industry that depends on it to bring the information between mobile masts and
consumer's handsets. Spectrum of Vodafone is 1800MHz.
Source 1: Value chain analysis of Vodafone, 2017
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2. Operations: Entire operations of Vodafone are based on the in-house infrastructure.
Vodafone is operations relay on the citizen of financial resources and infrastructure. This
logistics activities (that provides a wide arrange of services that are value added), develop from
single. Vodafone is third largest organization of telecommunicate in whole world which provide
various activities. The company have won various award and included in several activities in the
whole global.
3. Outbound Logistics: Outbound logistics refer to the provides which is included in
storage and movements of services as well as linked with the flow of information from the
production end line to the consumer of organisation. Vodafone render is maintenance and
installation services to entire consumer (What Is Outbound Logistics?, 2017.). Consumer can use
for a general and e-bill of hard copy. The organization is customer on-line buying dreamwork in
a place which allow consumer to but the services directly from the stores and websites of
organisation. This has also the system of own billing.
The value chain presents the phases into which the organisation business process is
eliminated and where this can impact on society. The organization create value in various
productive areas of. This reduces the value of negative and positive impact of the company. This
helps the company's negative impact into positive which help the company in developing and
growing. Through the help of value chin analysis the organisation can impact of society and
balance the budgets and operational activities of company.
Information technology development
Vodafone is largest telecom company which is developing in global market. The
company itself provide the services of information technology which is popular activities of
organization that is known in the international market. Then scope of Vodafone group of
information technology application have improved and maintenance in deploying the operations.
Commencement of service is now finished in more than 12 selected trade In the initial stage.
The second phase of this program is primarily outsourcing in the larger populated enterprise such
as India is now in progress.
Vodafone has finished the outsourcing successfully along with the capability to link with
the group of measuring and development needs. There are different types of system of
information technology which the organisation use. Here are some of those technologies
explained as below:
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 Transaction processing system: This is kind of framework that includes storage of
information of entire types of transaction which have been done by the organisation
within a period of time (Dao, Langella and Carbo, 2011). This includes the
documentation of several transaction as well as could accessed entirely trough the worker
floor.
 Information system management: This is a level of information management that is used
for for the employer to make the judgements and strengthen the models toward any
conditions. This have a lot of advantages linked to rendering the chance to assess work of
any enterprise through comparing outputs.
 Decision Support Framework: This is the system of information which is increased the
information capacity. This is usually utilized for the manager so that higher level
authority should have been taken. Executive system of information: This is the strategic information level and here the data
comes form external and internal sources. This is the coherent higher manager level
utilize the information in evaluating environment as well as company's stability.
Ware house system of Data: This is highly base on aspects of technologies. This is
coherent the warehouse data system has various benefits linked with the information stir
and various data uses, his is the operational level framework.
Innovation of business
The company is increasing various technologies and activities for the future purpose in
order to gain the consumer attention and maximum share of market. Here are few of those
innovation which are revolutionary in the upcoming time:
1. Mission to moon: The company is along with the Audi company is launching their
private landing on Moon in order to crate first telecom network on moon as well as be
the first organisation who has take pictures from the site.
2. Intelligence Support System: The company has recently launched the 5G mobility lab
which is in Europe to take the usage of 5G internet (Yates and Paquette, 2011). The
company is supporting the system in transformation of Cars, windscreen and other
activities.
Business process
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Global company are having to build the value in natural manner, reinvesting the saving
efficiency to develop entire competitive advantages and differentiation. The organisation is
developing the digital technologies and expanding the area of innovation to the disrupt trade as
well as transform their market when the market is full of competitors which is one of the major
threat to the company.
Transformation of business
Transformations services enables the consumers to evolve new services, business deals
products and markets. They develop the processes of business. The company is offering the
consumer new opportunities of clients insights and provide the closer and beneficial
relationships. The organisation is developing the information technologies system and make the
processes more convenient. The organisation is providing the services to the entire world ton
make the better system of communication and managing the activities in more advanced way.
Tangible Profits
Machine to machine resolution can assist the companies which are automotive providing
them facilities dan experience through the .live traffic services. They provide the cares the
services of automatic functioning which is one of the revolutionary invention or innovation of
the entire telecom industry.
The company has gain the abilities and market share of the information technologies
services as the organisation itself provide the services of IT (Roberts and Grover, 2012). The
company is on the way of providing and introducing some revolutionary inventions which is able
to-blow the minds of consumer. It is necessary for Vodafone to gain the activities which are
more developed and alter the technologies so that they can develop and sustain in the
competitive market among the string competitors.
CONCLUSION
This report summarised that information technology users are increasing in the business
sector in present era. The companies require to maintain the IT department separately nowadays,
for maintain the tools of technologies and electronic which they use for convenience of consumer
of organization. Vodafone is monitoring their affairs of information technology for expanding
the reach of their business. This is the new opportunity for company to gain more revenues ad
increasing their entire outcomes.
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REFERENCES
Books and Journals
Valacich, J. and Schneider, C., 2015. Information Systems Today: Managing in a Digital World
Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Laudon, K. C. and Laudon, J. P., 2015. Management Information Systems: Managing the Digital
Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice Hall Press.
Galliers, R. D. and Leidner, D. E. eds., 2014. Strategic information management: challenges and
strategies in managing information systems. Routledge.
Baltzan, P., 2012. Business driven technology. McGraw-Hill/Irwin.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.
Ngai, E. W., Chau, D. C. and Chan, T. L. A., 2011. Information technology, operational, and
management competencies for supply chain agility: Findings from case studies. The
Journal of Strategic Information Systems. 20(3). pp.232-249.
Prajogo, D. and Olhager, J., 2012. Supply chain integration and performance: The effects of
long-term relationships, information technology and sharing, and logistics integration.
International Journal of Production Economics. 135(1). pp.514-522.
Dao, V., Langella, I. and Carbo, J., 2011. From green to sustainability: Information Technology
and an integrated sustainability framework. The Journal of Strategic Information
Systems. 20(1). pp.63-79.
Yates, D. and Paquette, S., 2011. Emergency knowledge management and social media
technologies: A case study of the 2010 Haitian earthquake. International journal of
information management. 31(1). pp.6-13.
Roberts, N. and Grover, V., 2012. Leveraging information technology infrastructure to facilitate
a firm's customer agility and competitive activity: An empirical investigation. Journal
of Management Information Systems. 28(4). pp.231-270.
Lee, Y. H., Hsieh, Y. C. and Hsu, C. N., 2011. Adding innovation diffusion theory to the
technology acceptance model: Supporting employees' intentions to use e-learning
systems. Journal of Educational Technology & Society. 14(4). p.124.
Online
What Is Outbound Logistics?. 2017. [online]. Available through:
<http://www.paragon-u.com/what-is-outbound-logistics>.
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