Management Information System and Customer Relationship Management

Management information
system

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Summarize the case study objectives..........................................................................................3
What are the problems presented in respective case study..........................................................3
What is customer relationship managements? Identify the different types along with selecting
the most appropriate for business?..............................................................................................4
Do you think it will be beneficial for company to CRM systems into the business?..................5
Do you think system engineers determined was good time to invest in this information system
development projects?.................................................................................................................6
What benefits did the salesforce provided hotwire.com over its pervious system?....................6
What consideration are required in deciding to have host own system which is being
outsources to vendor like salesforce?..........................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................9

INTRODUCTION
Management information system is the information system technology which is used by the
companies to make accurate level of decision making for the coordination and control of
visualized information. MIS helps in managing people better and manage decision through the
various aspects such as personnel, sales, inventory, production or other applicable factors. CRM
stands for the customer relationship management as the integrated level of category for data
driven software solutions which is helpful for providing improvements in business related to
customer.in this report, there will be clear understanding regarding the information system
development and how to benefits the organization in gaining more level of competitive
advantage in market.
MAIN BODY
Summarize the case study objectives
Hotwire company is firm which is always bringing back their travel trips form stories into
adventures (Han, Bonn, and Cho, 2016). The firm is keenly passionate about sharing more level
of insider knowledge of destination by finding the greatest level of deals by saving time and
money. The firm is being identified as the one of the first online travel sites in order to offer their
deep level of discounts though specially negotiated Hot Rate deals. Hotwire company is business
building with more than 7000 hotels across the north America to help its customers by finding
rooms. The firm have the clear level of objective to-
 To provide best deal at booking for more than 60% discounted rates.
 To have the proper capacity utilization of empty hotel rooms.
 To provide proper level of satisfaction of customers with the basic information such as
location, amenities, customer review and prices.
More to the covering of case study, the hotwire firm want to have development of the customer
relationship management system as the solution in order to be effective and feasible in terms of
cost and technology. This will be helpful in developing the user-friendly web-based interface
with improved level of data reliability and accuracy. Hence, it will be resulted in having better
managements of information s, happier customers and improved level of relationship.
What are the problems presented in respective case study
As the hotwire company has the major objective t provide accurate level of information to
customer along with maintaining quick level of tracking. The firm is maintaining the
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information related to hotel on excel spreadsheet and sharing over different corporate networks.
As the result various application tends to drew more information’s through spreadsheet when it is
needed to be provided to customers (Rahimi and et.al.,2017). But, on this system of sharing
information faces more level of challenges due to increase in level of prone errors which is very
difficult to be maintain. As per the company system analyst considered this as the major issues
where the system has well increase chance to manipulate data. The problem lay in manners in
which the data can be stored and accessed. This are the major issues which are faced by the
hotwire company in moreover access more level of competitive advantage over respective
competitors.
What is customer relationship managements? Identify the different types along with selecting the
most appropriate for business?
CRM stands for the customer relationship management as the integrated level of category for
data driven software solutions which is helpful for providing improvements in business related to
customer. This is helping the company to have the data analysis of customer history with term of
company to have improvements in relationship with customer. This specially have the clear level
of focus on retention of customer and ultimately driving of sales growth of firm.
There is the need for the developing the customer relations management system as it supports to
have satisfied customers which eventually leads to higher level of business profitability. In
addition to this, it goes the long way to retention more level of customers which improves their
relationship between organization and customer. On the other hand, CRM tends to have sales
force automation which is helpful in tracking more level of information’s and automation in
certain level of business functions in sales cycles by following more leads and obtains more new
customers.
The different type of the CRM software is such as-
Operational CRM software- this gives the complete view regarding there each level of customer
expectation an integration related to the company. These re respective sales level of CRM in
order to have the marketing automation by saving more time and cost of company.
The software has the structure level of information with respective tools and standard procedure
including the marketing automation, sales automation and service one. Having all the operation
information leads to one tool to make how the company operate. There is less chance to deal
with wrong communication.
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