Management Information Systems: Hotwire.com

Running head: MANAGEMENT INFORMATION SYSTEMS
Management Information Systems: Hotwire.com
Name of the Student
Name of the University
Author’s Note:

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MANAGEMENT INFORMATION SYSTEMS
Table of Contents
1. Introduction..................................................................................................................................2
2. Discussion....................................................................................................................................2
2.1 Brief Idea of the Case Study Objectives................................................................................2
2.2 Description of the Problem presented in the Case Study......................................................3
2.3 Definition of Customer Relationship Management with Identification of Different Types
of CRM Software and Selection of the Best Ones for meeting Business Needs with Proper
Justification..................................................................................................................................3
2.4 Reason of Advantage of introducing CRM Systems into the Business.................................6
2.5 System Engineers determining a good time for Investing in the Information Systems
Development Project...................................................................................................................6
2.6 Advantages of Salesforce to Hotwire.com over the Previous System...................................7
2.7 Considerations required for deciding whether to host the Own System or Outsource to a
Vendor like Salesforce.................................................................................................................8
3. Conclusion...................................................................................................................................9
References......................................................................................................................................10

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1. Introduction
An information system could be stated as the software, which is extremely helpful for an
organization to organize as well as analyze the confidential data or information (Nyadzayo and
Khajehzadeh 2016). The most distinct purpose of information system is to turn the raw data into
specific information, which could be utilized for proper decision making process within a
company. Information systems are formalized and organizational systems that are being designed
for collecting, handling, storing and even dispersing confidential data. For the socio technical
perspective, these distinct information systems are being comprised of four components of
technology, structure, people and tasks (Bhat and Darzi 2016). The report provides a brief
description on the case study of Hotwire.com and with relevant details related to customer
relationship management introduced in a new business.
2. Discussion
2.1 Brief Idea of the Case Study Objectives
Hotwire.com has gained control of hotel partner information. It advertises about four star
hotels at the price of two star in the entire Europe and North America. They have made
partnerships with more than seven thousand hotels and they also assist the hotel partners in
filling empty rooms for these hotels. The web site also maintains such data regarding the total
number of available rooms within the respective hotels. They have ensured that the data they
have maintained are updated and are shared on Excel spreadsheets. However, there had been
certain errors in the system and these had been quite difficult to maintain. The analysts have
considered this particular problem for finding suitable solutions (Hassan et al. 2015). There is an
issue in the storage of data. As a result, they have decided to implement customer relationship

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management or CRM in their business for better effectiveness and efficiency. It would be
feasible and cost effective for them and Salesforce would reduce the existing issues as well.
2.2 Description of the Problem presented in the Case Study
The main problem that the organization of Hotwire.com is facing in their business is that
there had been issues in the systems and maintenance (Baran and Galka 2016). The major
applications, which drew information from the spreadsheets are required to be analyzed properly,
so that the data becomes safe and secured and the organizational maintenance becomes easier for
them. The analysts of the web site has identified that the data and processes were well defined;
however there was a problem in the manner, by which the confidential data is being stored as
well as accessed. A proper centralized database driven system is effective in this purpose and
would be allowing Hotwire.com to gain better control on the data. These analysts have also
considered that the benefits and costs to design the own database and database management
system compared to the service outsourcing to a specific provider (Soltani and Navimipour
2016). Customer relationship management software would be highly effective for them and data
management would be easier.
2.3 Definition of Customer Relationship Management with Identification of Different
Types of CRM Software and Selection of the Best Ones for meeting Business Needs with
Proper Justification
Customer relationship management could be defined as a distinct method for better
managing the organizational interactions with the potential as well as current customers (Badwan
et al. 2017). This particular approach is responsible for utilizing data analysis about the history
of the clients within a specific organization for improving business relationships with the clients,
mainly focusing on the customer retention and finally driving sales growth and development to a