Management Information Systems: ASOS Case Study

Management Information Systems

Table of Contents
INTRODUCTION...........................................................................................................................1
Question 1........................................................................................................................................1
A) Selected industry ...................................................................................................................1
B) Selected Organisation............................................................................................................1
C) Description of chosen organisation .......................................................................................2
D) Web address and screenshot of home page............................................................................2
Question 2 (LO: 1)...........................................................................................................................3
Various functional business units and internal structure of the company ..................................3
Question 3 (LO: 2)...........................................................................................................................7
Levels of information i.e. Operational, tactical and strategic data ............................................7
Question 4 (LO: 3)...........................................................................................................................9
Suitable technological solution ..................................................................................................9
Data warehousing, data mining and data analytics options .....................................................10
Question 5 (LO 4;5).......................................................................................................................11
PELS consideration ..................................................................................................................11
CONCLUSION .............................................................................................................................12
REFERENCES .............................................................................................................................13

INTRODUCTION
Management information system is basically a computer system that consists a large
number of software and hardware and serve as a backbone of operations of organisations. MIS is
used by organisation to perform its operation more effectively as MIS facilitates gathering of
data from multiple or various online systems, analysis the gathered information and also reports
this data to management to aid in decision making process (Gupta, Kannan and Sanyal, 2018).
Thus, the main purpose of MIS is improving decision making through providing authentic,
accurate and up to date data on various organizational operations and assets. For this case study
the selected organisation is ASOS which is a British online cosmetic and fashion retailer. In this
case study various functional business units and internal structure of chosen company is
presented. Beside this, this report also include a difference between operational, tactical and
strategic data. Further, operational database, CRM technologies and other technological solutions
are also included. At last, professional, ethical, legal and social considerations are also presented
in this case study.
Question 1
A) Selected industry
For this case study, online shopping or e-commerce industry is selected which is
basically deals as a online shopping retailer of clothing, fashion and cosmetic items. The main
purpose of choosing this industry is that, the fashion and retail sector is growing with a rapid
speed and many new innovations and changes are getting in that industry (Piercy, 2018). Beside
this use of online shopping app to increase the sales and making it more convenient for both
buyers and sellers is also an attraction behind selection of this retail and clothing industry.
B) Selected Organisation
The organisation selected for meeting the objectives of this case study is ASOS company
which is a well known British fashions and cosmetic retailer and operates its business as a online
shopping store. The main reason for selection of this organisation is that it provide a detailed
information about how an organisations is making use of latest technology and information
system to have better accessibility to its customers and to conduct a business with more
efficiency and better growth and success rate.
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C) Description of chosen organisation
ASOS plc is a global, internet, fashion retail business that offers branded and own label
products across women-wear and menswear and operates and distributes its product at
international level (ASOS, 2019). ASOS company was founded in 2000 in London, UK and its
main target are young adult generation from the age group of 20-35 years. ASOS is considered
as global fashion destination for a range of things and currently sells over 85000 branded and
own label product through localized mobile and other web experiences. ASOS plc offers
approximately 75000 separate ranges of clothes, spanning women's and menswear, footwear and
all other fashion accessories along with jewellery and beauty collections. The Company's
collection of specialist own-label lines includes ASOS Curve, ASOS Maternity, ASOS Tall and
ASOS Petite (Liebowitz, 2019). ASOS is having its centre at UK but providing facility of online
shopping for its product in different regions of world which includes the United States, Europe
and also operates returns centre in Australia and Poland, beside this ASOS is also having country
specific websites in Australia, France, Germany, Italy, Spain, Russia and the Unites States. To
have better market share and customer base ASOS caters a range of customers segments and
provides its product at different sizes across all categories and price points.
D) Web address and screenshot of home page
ASOS is a unique, multi-platform experience that truly resonates with the people who use
it, because it’s built by them. It’s a place to which is having its own style and thus,inspired to
shop (ASOS, 2019). The tag line of ASOS plc is “ We are authentic, Brave and Creative”. The
screenshot of home page of ASOS plc is provided below:
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