Management, Information Technology of Apple - Assignment
Added on -2020-07-23
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ManagementInformationTechnology
Table of ContentsINTRODUCTION...........................................................................................................................1TASK ..............................................................................................................................................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5
INTRODUCTIONInnovation is the process of innovating or making something new and offer it to a largenumber of customers for satisfying their needs and wants. It can be an anything like a process,product and other. One of the main benefits of innovation is that it provides opportunity toenterprises to make something new and innovative. Better results can be achieved by utilising alltools of innovation management. Main objective behind the process of innovation is to increasethe convenience level of customers and at the same time, to earn large number of profits. Manyenterprises apply this for getting competitive advantage and to capture a large market share.Innovation increase the profits of firms and at the same time, decrease cost of number ofactivities. The scope of innovation is very wide as it gives birth to new product or increase thefeatures and performance of existing products. Applications of a product are increased with the help of innovation as additional featuresare added to a product. Along with this, innovation lower the prices of product and provideopportunities to firm to offer innovative products at affordable prices to large number ofcustomer. Various methods can be used by an individual or firm to give shape to innovation.Brain storming is one of the popular method of innovation. Along with this empathy mappingcan also be used by firms. Innovation and technology management is used under this report forstudying. Various system of protection which can be used by the innovator is detailed under thisreport. Along with this the efficiency of protection which should be considerer by thy innovatoris also detailed under this essay. Present report is base on the given case study of Apple Variousdevelopment in technology, its relationship with various activities of business and variousmodels of change is detailed under this.TASK Major international trends and development in technology and innovationToday's innovation is very effective as one can get any information in just few secondsand communicate with a large number of people through different devices. Technology can beused in thousands of ways by different individuals. Always something new and innovative isintroduced and people wonder on it. Current international trends in technology and innovationcan be understood by the following points:Mobility: Growth of mobile devices and apps is increasing at a fast speed and every firmwants to take advantage of this by exploring its products and services with the help of1
mobile technology. As per the point view of Venkatesh2012 consumers of usinginformation technology are increasing day by day and this brings mobile devices andvarious consumer apps in the enterprise. This gives opportunity to firms to quicklyresponse to various needs and wants of consumers and capture a large market share. Thisincreases the freedom of employees to access information. Also, it enhances convenienceof companies at the same time. it give rise to many challenges for example security ofdata.Bigdata: Amount of information available to enterprises is large and increasing everyyear. Main sources of data are mobile services and social media which are creating anoverflow of information. Seer2011 stated that this provides benefit to those enterpriseswho are able to analyse the available data and quickly respond to it. All this leads to helpthe firm in getting competitive advantage. Clod computing: It is one of the existing trends in business environment which is helpingvarious firms to compete at higher level. Cloud computing decreases the funds requiredfor purchasing heavy equipment at workplace. It provides an opportunity to firms toeasily share, store and use relevant data easily at affordable price with high level offlexibility. All these are main top three trends which largely affect the business activities of firmsoperating at international level. All this increases the convenience level of firms in exchanginginformation or data with each other and at the same time, decreases time and cost of performingoperations.Change in international businessAccording to cyclical model of change, business conditions changes as well as interestand bank rates on loans are reduced for controlling the flow of money in market. Market rates areknown as static or natural. All these rates of interest play an important role in making theeconomy or business conditions. Business leaders and politicians play an important role indeciding the rate and giving shape to economic policy. Rate existing in the market affectsbusiness activities especially of the firms that deal at international market.At the time of 1960s, economic analysts were aware about the primary engines of growthof economic market which became the multinational companies. As per the point view of in this,model of oligopoly and monopoly was discovered and size of multinational firms increased.2
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