Competitive Strategy: Domino’s Pizza

RNNING HEAD: COMPETITIVE STRATEGY 0
Competitive
Strategy: Domino’s
Pizza

COMPETITIVE STRATEGY 1
Table of Contents
Introduction................................................................................................................................2
Recommendation........................................................................................................................2
Market penetration.................................................................................................................2
Cost leadership.......................................................................................................................2
Reward system.......................................................................................................................3
Market development...............................................................................................................3
Online sales............................................................................................................................3
Market strategies....................................................................................................................4
Customer’s royalty.................................................................................................................4
Strength communication........................................................................................................4
Innovative strategies...............................................................................................................5
Conclusion..................................................................................................................................5
Bibliography...............................................................................................................................6

COMPETITIVE STRATEGY 2
Introduction
The second largest franchise in the United Kingdom is Domino’s that was incorporated in
1960. The organization has stores worldwide and operates a franchise too. This assignment
will focus on the business strategy of the Domino's pizza (Australian operation). The business
model of the Domino’s is based on the franchise growing sales and not the profits with the
headquarters taking a royalty from the sale through 1 million of its pizza every week (Jolly,
2019)
This report will focus on the concept of the Domino’s company in taking consideration of
their environment i.e. internal environment as well as external environment. It will also an
emphasis on the organization resource and capabilities, various concepts such as VRIN
/VRIO.
Recommendation
As per the literature review, this the recommendation should be adopted by the company
Market penetration
In the current market Domino’s is one of the leading company in its industry. There are so
many competitors in the industry like pizza hut. Penetration on this market results in the
increase in the market share of the association. It is said that the franchise business has very
high growth in the industry, Domino's pizza can increase its market share. By enhancing the
expansion, promotion and reducing the cost can result in the company's success in the
industry (Malviya, 2018).
Cost leadership
The supply chain of the Domino's is domestic in nature with result in the company can effect
on its costs. This type of cost issue the price of the pizzas in a developing nation, reducing