Strategic Analysis of Watermelon in UAE Market

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Executive summary
In this study, it has been identified that in the current business scenario, effective strategic
analysis has become the important element for driving the success in the company. Using
different strategic tools such as SWOT and Pestle the business environment of the company have
been analyzed. Analyzing the mission and vision of the company the study has described the
capabilities as well as internal culture of the company, which can influence the challenges of
Watermelon in UAE market. Analyzing both the external and internal environment of the
company it can be said that although due to internal conflicts as well as cultural barriers the
company has faced various growth challenges in the market, however, it is also true that
political, economic, technological environments in UAE are in favorable condition for the
company which can bring the positive growth opportunity in Watermelon. The company focuses
on ensuring the engagement of individuals by maintaining good wheel with them.

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Table of contents
Introduction......................................................................................................................................2
Internal environment........................................................................................................................2
Corporate objectives and overview of the organization..................................................................3
The vision and mission of the organization.....................................................................................3
Core competencies of the organization............................................................................................4
The culture of the organization........................................................................................................5
The stakeholders of the company (Stakeholder Analysis: Power/interest matrix)..........................7
External environment.......................................................................................................................8
Situations faced by the organization in the chosen market using PESTLE analysis.......................8
Identify the significant capabilities of the organization (SWOT).................................................10
The basis of competition using Porters diamond model................................................................11
Identification of the significant strategic options available to the Organization using Porters
Generic Model...............................................................................................................................13
Identifications of Alternative Directions for the Future Strategy Using the Ansoff Matrix.........15
Evaluation of Future Strategies: SAFE Framework......................................................................17
Identification of Changes in Strategy or Strategic Initiatives that have Occurred Past Ten Years
.......................................................................................................................................................19
Future Changes Expected and Getting Ready For Sustainability..................................................20
Conclusion.....................................................................................................................................21
References......................................................................................................................................22

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Introduction
The strategic planning plays a significant role in case of managing the challenges in in
business (Avraam et al. 2019). Depending on different business situations, the strategic
management initiatives are being adopted by the companies to deal with the challenges. In the
current business scenario, effective strategic analysis has become the important element for
driving the success in the company. The purpose of strategic management is to focus on meeting
the business objectives by outlining the proper actions. The study has shed light on the analyzing
the strategic position of Watermelon in UAE media industry. Using different strategic tools such
as SWOT and Pestle the business environment of the company have been analyzed. Analyzing
the mission and vision of the company the study has described the capabilities as well as internal
culture of the company, which can influence the challenges of Watermelon in UAE market.
Based on the competitive analysis in the end of the study, it has focused on examining the
expected future growth of the company in the particular market.
Internal environment
The internal environment of an organization highlights the key operational elements that
ensures the success factors of the company. Including the employee engagement, motivation,
vision and mission of the company, the internal environmental analysis helps to understand the
values and beliefs of the company in proper manner.
Corporate objectives and overview of the organization
The Corporate objective of an organization describes the rules and regulations which are
being implemented by the company for ensuring the future growth (Papastathopoulos et al.
2019). Watermelon is one of the creative and independent full service marketing Communication
Company based on Dubai, which was established in the year 2001 (Watermelonme.com., 2019).

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It is one of the leading companies that ruling in the web designing and media communication
industry. Introducing the fully disciplinary advertising services, Watermelon had introduced.
Analyzing the corporate strategy of Watermelon, it has been identified that the company has
focused of introducing the combine creative concept by adding the effective media knowledge in
case of achieving the quantitative and qualitative results. The company has passion towards
developing the attractive advertising so that engagement of people in this sector can be ensured
(Watermelonme.com., 2019). Through the development of integrated communication programs
the company has expand its business ion regional and local market.
Following the radical approach, creativity is being delivered so that the emotional
expectations of individuals can be satisfied. Providing the efficiency and outstanding creativity.
The watermelon communication has joined in 3AW global marketing network for improving the
marketing and advertising services in the global market. Analyzing the corporate objectives of
the company it can be said that it aims to ensure the long term sustainability. It has aimed to
ensuring the stakeholders engagement for satisfying the expectations and needs of the clients.
The vision and mission of the organization
Strategic vision of Watermelon communication relies on specializing the media buying,
communication, public relations, creativity, marketing and digital solutions. The mission of the
company is to increase demand by introducing the integrated marketing strategy for promoting
the between solutions for public relations (Watermelonme.com., 2019). Developing strong
relationship with the clients the company aims to involve itself in marketing goals.

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Core competencies of the organization
The core competencies of Watermelon communications based on creativity and
efficiency of its services (Al-Masri and Curran 2019). Developing the strong public relations to
aims to focus on improving its client services. The highest priority of the company is to
introduce the reliable as well as creative event management program for satisfying the needs of
private and corporate clients. Ensuring the standard quality of services to the clients with in
reasonable budget, the company focuses on improving its customer base. Depending on the
integrated communication process, the company aims to identify the people who have passion
for advertising. Therefore, the core competencies of the company are based on developing the
fully integrated communication process so that local as well as regional target audience can be
satisfied (Watermelonme.com., 2019). Developing strong relations with the customers, the
company tries to maintain its uniqueness in the market. The improvement time of the company is
much shorter than the industry. On the other hand, introducing the group of fertile brains,
Watermelon communication maintains its efficiency in the market (Al-Masri and Curran 2019).
The company has created ample numbers of strategically sound and creative campaigns for
hosting the international and regional clients. In case of the countries like UAE, which is rich in
natural resources are also have the economic stability, which influence the continuous up
gradation of the business activities. By continuing this, it can be said that depending on the skill
development opportunities, competitive advantages can be easily gained by Watermelon.
In the current competitive business environment, it has become important for the
organizations to spread the importance of sharing the product and service information with the
target customers (Ahmad, Abu Bakar and Ahmad 2019). It is true that providing the wide range
of marketing solutions the company grabs the attention of its target customers. It has seamlessly