Strategic Management for Emirate Airways

Strategic Management

Executive Summary
Analysis of strategic implementation of different analytical for the goal achievement of
Emirate has been done in this report with the proper implementation of theoretical approaches
for evaluation of market trends and customer requirements. With that effectiveness of several
goal achieving recommendations have also been analysed in the report in terms of goal
achievement for the Emirate airways.

TABLE OF CONTENT
Executive Summary.........................................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
1: Vision, Mission, Objective and Strategies...............................................................................4
2: Development of vision and mission.........................................................................................4
3: SWOT analysis........................................................................................................................5
4: PESTLE analysis.....................................................................................................................6
5: Construction of BCG matrix....................................................................................................7
6: Implementation of recommendation........................................................................................8
7: Recommendation for resolving future issues...........................................................................8
8: Recommendation for strategic evaluation...............................................................................9
CONCLUSION................................................................................................................................9
REFERENCES................................................................................................................................1

INTRODUCTION
Strategic management consists of ongoing planing and monitoring of organizational
activities by which it can achieve its goals. Emirates is the chosen organization for the analysis in
this report in one of the largest airline services of UAE. Analysis of company's internal
environment with the implementation of swot analysis is done in this report with that evaluation
of impact of external environment through the means of PESTLE analysis is also done in this
report. With that analysis of growth share matrix for Emirates has been also covered in the report
and also implementations of analysed recommendation is also evaluated in the report.
MAIN BODY
1: Vision, Mission, Objective and Strategies
Vision-
The vision of Emirate is “to be the leader of aviation innovation and environment
protection and to become the best aviation industry in the world with global network of
coverages, thanks to the strict compliance with flight safety” (Omar, 2019).
Mission-
The mission of emirate is “safeguard all the organizational customers, employees and the
assets against the acts of unlawful interference through continuous reviews. Implement
international as well as to all other established industry standards, by which environmental safety
and security can be achieved by facilitating business growth” (Muneeb and et.al, 2020).
Objective-
The objective of Emirate is to increase the organizational profit margin by 5% by
increasing customers through the means of social media marketing and opening new
transportation channels by which expenditures can be reduced (Bose and Mugambi, 2018).
Strategies-
The strategy is to develop new international relation with several countries by
which organization can utilize their aerospace because of which travelling distance can be
reduced and also to upgrade the machineries used for transportation by which efficiency can be
increased.
2: Development of vision and mission
Vision statement-