Analyzing Marketing Techniques for Promoting HP Laptop

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

MANAGEMENT
1
Introduction
The essay throws light on analyzing the marketing technique which will play a
suitable role in marketing the HP Laptop in the market and attract the different customers.
Proper analysis of the marketing techniques is required which will be helpful in attracting the
different customers in the market in an appropriate manner and gain competitive advantage as
well. The thesis statement is “A Study on Comparing the Traditional and Online Marketing
Strategies and Impact on Business Growth and Customer Satisfaction”.
Overview of Hewlett-Packard Company
Hewlett-Packard Company is one of the American Multinational Companies which is
headquartered in Palo Alto, California. The company was founded in the year 1939 and it has
emerged as the global giant which helps in providing IT products along with services to the
different segments of society whether it is individual consumers or the different private or
government organizations (Hewlett-Packard.com, 2019). The areas served by the company is
worldwide and it manufactures the different kinds of laptops, mobiles as well as other
products that will be meeting the demands of consumers in market.
Analysis of Marketing Technique to Promote Product
As commented by Constantinides (2014), there are two major marketing techniques
which can be used by the different companies in marketing and promoting their products for
attracting the potential customers in the market. Moreover, the traditional marketing
technique has been around for last few decades and is still very much alive wherein it consists
of the different advertising done through print media, magazines, newspaper along with
hoardings.