Management for Engineers

Management 1
Management for Engineers

Management 2
Contents
Executive summary.........................................................................................................................3
Introduction......................................................................................................................................4
Business model canvas (included SWOT analysis).........................................................................4
Findings and conclusion................................................................................................................11
References......................................................................................................................................13
Appendix........................................................................................................................................15

Management 3
Executive summary
The case study of Cadbury World is considered in the assignment that elaborates the history and
product advancement of Cadbury World, factors of its marketing and operational functions,
along with offering key numerical data. SWOT analysis has significant role in improving the
viability of the company. The threats of the company with weakness can put at risk the
company’s future and to identify those risks, the role of SWOT analysis is immersive. Business
model canvas has nine elements with its own strength and weakness that elaborate the product
value proposition of the product. Strength, weaknesses, opportunities and threats of each element
are shown in the paper in order to evaluate the importance of the element in the referred case
study.

Management 4
Introduction
It can be seen that the world has a sharp turn over the last twenty years, and the major
contribution in such change is the globalization and development of technology. The case study
of Cadbury World is chosen for this paper in order to elaborate the business model canvas and
SWOT analysis of each elements of the canvas. In the context of the case study, it has been
found that Cadbury World started its life mainly in the form of the public relation tool, but
rapidly turns out to be a prevalent half day place for all age of people that are considering for
quality leisure time. The vision of the company is to offer a great experience and offer an
alternative to the difficulty from the general public deprived of entree to the tour of Bournviille
factory, which ended because of the practicalities of health and security around the time of the
merger between Schweppers and Cadbury in 1969.
This paper will emphasise the business model canvas covering nine elements of the case study.
This would enable readers to understand the role of the business model canvas in the Cadbury
World. Along with that, each element will demonstrate in an effective manner with the help of
the SWOT analysis, in which strength, weakness, opportunity and threats will be portrayed.
Business model canvas (included SWOT analysis)
Key partners
The key partners of Cadbury is investors, provides of raw materials, distribution network and
advertising agencies. Cadbury World has developed to be a household desirability of much
bigger extents. It has developed visitors numbers continently in number of million yearly, and
proceeds a vigorous paper profit back along with conveying value to the entity in the relation of
public edge and direct communication to the customer (Chance, 2017).
Strengths The key partners of Cadbury world are strength
as they assist in maintaining a strong position
in the market along with the brand awareness.
Weaknesses The workforce of the Cadbury world is not
successful in providing better understanding of

Management 5
the concept used.
Opportunities The company expands its area by establishing
more Cadbury world. It will offer opportunity
to enlarge business.
Threats There are several competitors which can affect
the position of the company. the strong
partners of the competitor of places offering
leisure activities represent major threat for
Cadbury place.
Key activities
The major activity of Cadbury world can be seen from the case study that it took lengthier to
handle as the Cadbury World “gift shop” strategy required being line up to severe and actual
business issues considering to the menace to effective commercial bonding. The main focus of
the company is to open the general public and provide a great experience of use of latest
technology. The websites of Cadbury makes easy for customers to navigate and provide the
opportunities to visitor to involve in the family of Cadbury by uploading their pictures on the
portal (Butt et al. 2017).
Strengths Cadbury offers great experience by making use
of the latest technology. It even educational
and history knowledge to the students with the
static displays.
Weaknesses It is challenging for the Cadbury world to
attain break-even cost along with delivering
quality. It also has to spend in order to provide
unique chocolate experience.
Opportunities The Cadbury world can be set up in some other
countries. It can expand the activities along

Management 6
with the increased revenue.
Threats The costs in the gift shop are more than the
factory shop. The team is required to reply as
quick as possible.
Key resources
The Cadbury has attained key resources in the form of humans and staffing. The staff at the
company is passionate for working concerning unique leisure attraction. The company had 100
fulltime employees when it was opened. Out of 100 employees, 65 were exhibition staff and
remaining was assigned for catering, retail and administration (Chance, 2019). As business
patterns changed over the time, the staffing levels are cropped to comprise part time and seasonal
labour. It was flexible enough to fit the flow of visitors. Later, the staff was acquired by
contracting to a specialist catering company.
Strengths The staff of the Cadbury world is always
passionate for working in distinctive leisure
fascination and as a fragment of the extensive
business of Cadbury.
Weaknesses More flexibility given to staff like part time
and seasoned labour can lead to lack of interest
in the activities conducted at the company.
Opportunities The key resources of Cadbury world are strong
enough. It is even supportive in promoting
company in the appropriate manner.
Threats The company has to face huge queues at the
starting of the day. It becomes challenge for
the company to make visitors participate in the
continuation of the Bournville factory tour.