Leadership Traits of Jeff Bezos and the Success of Amazon Prime

This essay explores the leadership traits of Jeff Bezos and how they contributed to the success of Amazon Prime. It discusses transactional and transformational leadership theories and their application in the context of Amazon.com. The essay also highlights the innovative strategies implemented by Bezos and their impact on the growth of the organization.

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Name of the student
Name of the university
Author note

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Introduction
The leaders have an essential role within the organization in the connection towards its
success, performance and productivity of the employees. The business companies are generally
influenced by the leadership capabilities for the identification of the actions and the steps needed
for the organizational benefit (Collinson, D., & Tourish, 2015). The quality of the leadership
gives an edge over the other. The following essay will illustrate the event of the success of the
Amazon Prime in the international market and will shed light on the leadership traits of Jeff
Bezos towards the development and the success of Amazon.com. Jeff Bezos reshaped the entire
globe of the retail by the invention and the development of Amazon.com in the year 1994 (10
Charts That Will Change Your Perspective of Amazon Prime's Growth, 2019). Bezos pioneered
the entire retail industry with the wide range of the innovations like the online shopping, reviews
and online books. The company, Amazon.com has been one of the successful industry. The essay
furthermore highlights the event of the company winning 3 Oscars back to back for the
innovative launching of the business prime and alexa for business (Bezos, J. (2015). With the
illustration of the transaction and transformational leadership theory , the essay aims to analyze
the development and growth of the International organization, Amazon.com within the context of
the traits of the leadership of Jeff Bezos for fueling the heat within the company and the
employees of the organization for their performance in the international market.
Theoretical and contextual framework
This section of the essay will highlight the leadership theory together with the dimensions
of the leadership theory.

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The two leadership theory that is relevant to the traits and the characteristics of the leader, Jeff
Bezos is the transactional leadership and the transformational leadership.
The Transactional Leadership Theory
The transactional leadership includes the direction and the motivation towards the
followers through the means of appealing by self interest. The power and the traits of the
transactional leaders includes the formal authority and the responsibility towards the
organization. According to () the transactional leadership and the management is the part of the
leadership style that focus mainly over the performance, the organization and the supervision.
Figure – The transactional Leadership Model
Source- (Lunenburg, 2012)
The figure above highlights the theoretical explanation together with the steps of the
transactional leadership.

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From the context of the chosen leader, Jeff Bezos the transactional leadership traits is one of the
essential since Bezos a task oriented transactional leader having the nature of the micro manager.
As per the explanation by Collinson and Tourish (2015) the theory of the transactional leadership
influences some of the best interest of the leadership actions. These traits as per the transactional
leadership are quite effective for the achievement regarding the business development in the
competition of the international market.
The transformational leadership
The theory of the transformational leadership can be defined as the approaches in the
leadership that initiates in causing the alteration regarding the social and the individual systems.
This leadership creates some positive and valuable changes within the followers with the end goa
regarding the development by following the leaders. According to Eisner (2016) enacted with the
authenticated form, the transformational leadership enhances the morale, the performance and
the motivation of the followers of the team through various of the mechanism.
Figure – The Transformational Leadership

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Source – (Maccoby, 2001)
The figure above explains the steps and the procedures of the transformational leadership.
The theory of the transformational leadership is one of the most renowned and popular categories
of leadership among all the leaders within the current generation. The international leader, Jeff
Bezos used this style and the trait of the leadership for reaching and pulling Amzon.com towards
a new and innovative level in the international market of retail.
The transformational leadership furthermore includes the leader’s commitment and the
followers of the leader within the organizations (10 Charts That Will Change Your Perspective
of Amazon Prime's Growth, 2019). The nature or the behavior of the transformational leader
with the theory or the model have the ability towards the transformation of the other with the
actions and the words. The transformational leader includes the characteristics towards the
inclusion of the widen and the pioneers regarding the interest of the workers for the
acknowledgement of the mission and the reason of the gathering for the organizational benefit.
According to the analysis by Van Gelder (2005) the theory of the transactional and the
transformational leadership initiates towards the production and the development of the
extraordinary creativity. Jeff Bezos is the transactional leader as is popular for the development
of the vision for future and the fascinating ideas for the gaining of the trust of the followers of
Amazon.com. The theory of the leadership also includes the traits and the behavioral factors that
is required for the company’s benefit in the long term of the productivity and the capacity of the
organizational benefit. According to Kantor, J., & Streitfeld, D. (2015) this help towards the
enlighten of the principles and the values of the employees of the organization by development

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and rising of the communication and the co-ordination towards the targets and the goals that are
beyond their possibilities.
Analysis
This section of the assignment will highlight on the best of prime by Amazon.com in the
year 2017. According to Ritala, Golnam & Wegmann (2014), the best of prime of Amazon in the
2017 reveals the year’s huge trends which includes more than 5 billion of the items with the
prime membership from the year 2017.
According to the media source, Amazon.com called the Prime Day of the year 2017 as
the biggest global shopping event in the entire history of the organization. This new and the
innovative approach gave a spike in the profit and the sales figure of Amazon.com. At one of the
point, the customers were ordering more than 6000 deals of the Prime Day on each and every
minute (Amazon 2017 sales jump by nearly a third, 2019). This new and the innovative feature
by the company is basically for the small and the big enterprises working within the globe.
Amazon.com has been expanding it’s renowned and popular fast shipping of the Prime orders
program towards the business world. The giant of the retail sector announced the shipping of the
business prime has allowed and opened the opportunity for all the business size to sign up for the
bulk super fast shipping accounts for all the employees (Kargar, 2004). The organization has
furthermore facilitated in getting tens of the millions of the items through the free , two day
shipping with the facility of the prime membership.
Motivated by the strategies of the business by the business leader Jeff Bezos, the
organization has reached to the epitome of the success in the year 2017 with the high sales rate of
the prime membership. The shipping with the feature of the business prime as per the leader

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enabled the business with multiple of the users for furthermore simplification of their process
and the increasingly relying over the Business of the Amazon. com towards free and hassle free
delivery (Size et al., 2017). As per the speech by the leader in the conferences, the customers of
the organization can now access the opportunity or the facility of the unlimited and fast access of
their delivery through their organization which ranges from a vast selection of the products
together with the maintenance of the increased level of the visibility of their purchases in the
business (Isckia, 2009). Some of the new and the innovative trends which Bezos has initiated
with his transformational leadership skills includes the provision of the free multi user accounts
for the organization together with the special items for the business with some of the attractive
and exclusive purchasing and pricing analytics. In the month of August as per the media report,
the company expanded its fresh Grocery delivery arm towards the customers of the business.
According to Jeff Bezos the innovation of the prime is one of the main pillars of the
business of the Amazon.com. The leader and the inspirational figure of the online giant
continuously initiates to add new perks for the members of the organization and for the
customers of the organization for signing free 2 day shipping, steaming of the media, facility of
the cloud storage and the access towards exclusive deals with some of the awesome benefits and
features (Bao & Chang, 2014). The transformational leader furthermore signifies the fact that it
is the goal of the organization to target that each and every person is a prime member and if not ,
they are being realized that at they are being irresponsible towards themselves.
According to the reports of 2017, more new members of the organization joined the
prime and has been using the digital benefits in the year 2017 more than ever before. This
includes the innovative strategy by the CEO of the organization towards the facility of the best of
Prime in 2017 which included echo dot, fire TV stick and the prime video. According to the

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reports, the date of December 30 was the largest day for prime for streaming around the entire
world.
Some of the major highlights with the prime news of Amazon.com in the year 2017 includes the
following.
 The opportunity of the prime is better with the devices of the Amazon and are even better
with the prime
 The playlist of the prime music provides the prime members with perfect range of sound
track (McGurl, 2016)
 Prime gives unlimited, free and fast shipping to any location within the earth
 Year 2017 witnessed the continued investment in prime with the speed and selection
 As per the analysis of the leader each and every day has been better with the prime which
has now been in 16 of the countries
Amazon.com has been expanding it’s renowned and popular fast shipping of the Prime
orders program towards the business world. The giant of the retail sector announced the shipping
of the business prime has allowed and opened the opportunity for all the business size to sign up
for the bulk super fast shipping accounts for all the employees. According to the source of media,
the organization had been planning to bring the echo device, Alexa within the boardroom in the
year 2017 (Dennis & Nonnenmann, 2014). This new and the innovative approach by the
organization targeted the users who will be able to use and dial conference calls check out the
business calendars and search for the data within the Salesforce and the voice commands.
Leadership analysis

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The innovation of the prime of Amazn.com by Bezos signifies his elements of the
transformational leadership which is the intellectual stimulation and creativity. As the
transformational leader, Jeff values the creativity and the factors related to autonomy among the
followers and the employees of the organization (Levy, 2019). Jeff supports the employees of the
organization by involvement of them within the stimulation of their efforts and the process of the
decision making so that they can be innovative, creative and develops the possibility towards the
identification of the solution for any of the problems if any.
Furthermore the ability towards the inspiration of the confidence together with the
inspirational motivation is one of the major factor that is present within Jeff Bezos leadership
characteristics has made him inspire the confidence, motivation and the sense of purpose of the
followers. He has articulated the clear vision regarding the future (Benhamou, 2015). The aspect
of the transformational leadership within Bezos included superb communication skills as the
leader with his power to convey his message with power, precision and the sense of the
authority. Some of the other essential behavior of the leader included his enthusiasm, optimism
and his ability to target the positive factor.
Leadership lesson from the leader
Some of the most inspirational lessons of leadership from the leader, Jeff Bezos who has
been and is still one of the most successful and influencing leader and businessmen in the world
is as follows. These includes targeting the satisfaction of the customers before the competitive
rivalry. Targeting of the long term results and initiate innovation that targets the customer
attraction (Soper, 2019). Furthermore retention of the employees and the customers is one of the

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essential aspect of the leadership that Jeff taught while building the pathway of the success and
the development of the Amazon and Amazon prime.
Conclusion
The organization, Amzon.com has been guided by four of the major principles which are
the obsession of the customers, focus over the competition, invention passion , commitment
towards the operational excellence and the long term thinking. This it can be deduced from the
above that the business companies are generally influenced by the leadership capabilities for the
identification of the actions and the steps needed for the organizational benefit. The quality of the
leadership gives an edge over the other. With the illustration of the transaction and
transformational leadership theory , the essay analyzed the development and growth of the
International organization, Amazon.com within the context of the traits of the leadership of Jeff
Bezos for the growth of the organization specifically after the introduction of the prime among
Amazon.com. The essay furthermore explained motivated by the strategies of the business by the
business leader Jeff Bezos, the organization has reached to the epitome of the success in the year
2017 with the high sales rate of the prime membership. With the consideration of the media
articles, the essay highlighted the factors of the leadership traits among Jeff Bezos that has
enabled the rise in the profit margin of Amazon from the year 2017 after the introduction of
Prime. The essay also takes the note of the leader’s approach towards the small and the big
enterprises and the introduction of Alexa in the business market. Amazon.com has been the
achiever of 3 Oscars for the historic achievement of the streaming industry.

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References
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