Internationalization Process of Tata Group: Case Study Analysis

Running head: MANAGEMENT
Management
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1MANAGEMENT
Table of Contents
Summary of the Case Study.......................................................................................................2
Short History of Tata Group Inclusive of Internationalization Process.....................................3
Main Lessons Learnt from the Case Study................................................................................9
References................................................................................................................................11

2MANAGEMENT
Summary of the Case Study
Tata Group is one of the first as well as largest business house operating in the private
sector in India, and it had helped in promoting the economy of India through the 139-year
history. Tata group has 96 operating organizations wherein 31 of them are the publicly traded
are there is the inclusion of 230000 employees, and due to the same, Tata is considered to
India's largest private sector employer (Khanna, Krishna and Richard 2009). It operates
India's one of the largest manufacturers of private steel; there is the inclusion of the largest
chain of luxury hotels along with the most significant private power utility as well. The Tata
group is one of India's most esteemed as well as prominent businesses, and the cite of the
Tata group is substitute with the industrialization of India.
Moreover, there are different operations of the respective company in more than 54
countries which is situated the six continents, and the companies of Tata exports the different
goods and services to more than 120 nations. The core values of the Tata group are inclusive
of integrity, understanding, responsibility, unity along with excellence. Tata group has played
a pioneering role in different areas after the independence of India. The predecessor of Tata
group's is one of the trading organizations that was originated by Jamsetji in 1868, and the
overall growth procedure started in 1903 wherein they opened the first Indian luxury hotel
(Forsgren 2016).
Moreover, Tata Group organizations have been active in the international marketplace
which was long before the international acquisitions made headlines. Over time, Tata Group
organizations developed global profiles in terms of where they procured, produced along with
sold different goods as well as services. In addition, Ratan Tata strongly asserted the mergers
as well as acquisitions during his tenure and had briskly internationalized group’s operations
since the year 2000.

3MANAGEMENT
Short History of Tata Group Inclusive of Internationalization Process
From the overall case study, it can be analyzed that Ratan Tata, the chairman of Tata
group, it was the abiding passion wherein he designed some of the famous car models of Tata
Motors, along with the personal collection of car and contributions towards developing few
vehicles as well. However, the possibility of acquiring Land Rover and Jaguar presented
various questions for him and the leadership of Tata Group. Tata Group has been one of the
most renowned business groups which gained global awareness which is because of the
massive internationalization during the few years. In the present scenario, Tata functions in
more than 100 countries in six continents, and it employs 580000 people in the entire world.
With the help of the SWOT analysis, the strategic internationalization processes of
Tata Group have been showcased which will help understand the success of the company in
comparison to the other competitors which are present in the market.
Strengths
High profitability and revenue
High growth rate along with the
development
Marketing Experience (Vahlne and
Johanson 2017)
Resources as well as capabilities
Good commercial kind of credit
Own skilled workforce
The stable internal organizational structure
Weaknesses
The loan rates are high, and there can be
the inclusion of a lack of innovation in the
different activities which are performed
by the company (Santangelo and Meyer
2017)
The different family business can easily to
occur the internal crisis