Food and Wine Business in Australia: A Case Study of Jackalope Hotel

Running head: MANAGEMENT
MANAGEMENT
Name of the Student:
Name of the University:
Author note:

1MANAGEMENT
Executive Summary
Food and wine businesses have been recognized as a vital part of culinary tourism in Australia.
These types of attraction have been identified as a highly integral part of agri-tourism in all the
most important food and wine production states. It has been noted that while trails connect to
multiple food as well as wine venues into associated destinations for tourists, it has significantly
expanded in number. Australian state of Victoria has been acknowledged as the natural synergy
between food and wine. Thus has been accepted as a State sanction. The following report has
evaluated an identification of the quality characteristics of the food or wine product and also the
agri-tourism experience offered by Jacklope hotel, Australia. It has provided an analysis of the
success factors which have been imperative for developing food or wine destination business
within the agri-tourism industry in Australia.

2MANAGEMENT
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Food, Winery and Agri-tourism and contribution of Jackalope Hotel in Agri-tourism business3
Initial stages of the food or wine tourism business in Australia..................................................5
Success factors important for developing Australian food or wine destination business within
the agri-tourism sector.................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

3MANAGEMENT
Introduction
Agri-tourism has been successfully integrated into the regional identity of several places
at national and international level. Businesses such as farm have been consistent and farm gate
sellers have been executing their operations in Australia for significant period. These operations
have aligned closely with visitor expectations of the nation Flanigan, Blackstock and Hunter
(2014) have indicated that for those international visitors who have already visited Australia,
countries have been ranked second for its food and wine experiences with only culinary massive
France ranking. According to Dionysopoulou, Katsoni and Argyropoulou (2014), wide range of
visitors coming from the United States, France, Malaysia, South Korea, China, India and the
United Kingdom have positioned Australia as the chosen food and wine destination in the world.
The following report will evaluate an identification of the quality characteristics of the food or
wine product and also the agri-tourism experience offered by Jacklope hotel, Australia. It will
further provide an analysis of the success factors which have been important for developing food
or wine destination business within the agri-tourism industry in Australia.
Discussion
Food, Winery and Agri-tourism and contribution of Jackalope Hotel in Agri-
tourism business
Food, wine and tourism partners the three elements complement each other. Tourists need
sustenance and stimulation whereby food and winery producers tend to benefit from the
enhanced business tourism can bring. Such a natural complementarity is regarded as an
increasingly important component of local, state as well as national tourism strategies as