Developing a Business Idea: The Case of Samsung and The Wall

Running head: MANAGEMENT
Management
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1MANAGEMENT
Executive Summary
The report focuses on a developing a business idea that is about 3 years old in order to ensure
a proper growth of business in a competitive environment. In this report, the focus is on
Samsung and the idea of The Wall that had been developed by the company. The aim is to be
able to link the elements of the business model canvas with that of the business idea. The
report helps in conducting an analysis of a business model canvas and understands the
interrelationships that exist between the various blocks. At the same time, identification of
the critical success factors is done that can help Samsung to continue with its development of
the idea. Factors such as revenue stream, needs of the target customers and relationship
between them are identified for Samsung and its product. The report also provides the risks
involved with the business model and the changes needed so that proper recommendation can
be made for improvement.

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Table of Contents
Introduction................................................................................................................................3
Business idea of the company....................................................................................................3
1. Business model.......................................................................................................................3
Building blocks.......................................................................................................................4
Customer segments.................................................................................................................4
Key partners............................................................................................................................4
Value propositions..................................................................................................................5
Key activities..........................................................................................................................5
Channels.................................................................................................................................6
Revenue stream......................................................................................................................6
Cost structure..........................................................................................................................7
Key resources.........................................................................................................................7
Customer relationship.............................................................................................................7
2. Interrelationship.....................................................................................................................7
3. Critical success factors...........................................................................................................8
4. Risk........................................................................................................................................8
5. Changes in the business model..............................................................................................9
Conclusion..................................................................................................................................9
Recommendation........................................................................................................................9
Bibliography.............................................................................................................................10

3MANAGEMENT
Introduction
The report focuses on the development of a business model canvas that is required to
ensure growth of a business organisation or for maintaining its impact. The focus is on
Samsung, one of the best electronic software in the country (Samsung.com, 2019). The report
conducts an analysis that describes the interrelationship between the elements of the business
canvas and the critical success factors that affects the development of the business. The risk
factors along with changes that are required to be undertaken in the business model are
analysed.
Business idea of the company
In the year 2018, Samsung had launched a new television model called as The Wall
(Samsung.com, 2019). It is the first consumer modular MicroLED 146-inch TV with a First
Look CES event (Samsung.com, 2019). More than 300 media attended the First Look event
across the international market. The goal is to provide customers with innovative technology
and ensure that the experience of viewing TV is completely different than they are aware
(Samsung.com, 2019).
1. Business model
Samsung maintains a traditional high/low selling strategy, which helps the company
to come up with new and innovative ideas so that the satisfaction of the customers can be,
attended (Samsung.com, 2019). The arrival of The Wall have been met with mixed reviews
owing to the prices as well as the fact that people living in large spaces can afford to purchase
the product..