Development of a Business Model for Growth

Running head: MANAGEMENT
Management
Name of the student
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Author Note

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MANAGEMENT
Executive Summary
The focus of the report is on the development of a business model so that a business can
continue with its growth. In this report, the focus is on the ability to link old school direct
marketing practices to the cost and distributional efficiencies of the internet. The report
assists in analysing the business model canvas and points at the interrelationship that exists
between the different building blocks of the business model canvas. Along with this, the
critical success factors of the business canvas are identified. Common factors that consist of
the revenue stream, target customers, and the relationship that is required to be
maintained between the customers are identified and the critical success factors
associated with the development of the cost and distributional efficiencies are provided.
The report identifies the risks of the business model and the required changes in the form of
recommendation to improve the business model canvas.

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MANAGEMENT
Table of Contents
Introduction................................................................................................................................4
Business idea of the business idea.............................................................................................4
1. Business model.......................................................................................................................4
Building blocks.......................................................................................................................5
Customer segments.................................................................................................................5
Key partners............................................................................................................................5
Value propositions..................................................................................................................6
Key activities..........................................................................................................................6
Channels.................................................................................................................................7
Revenue stream......................................................................................................................7
Cost structure..........................................................................................................................8
Key resources.........................................................................................................................8
Customer relationship.............................................................................................................8
2. Interrelationship.....................................................................................................................8
3. Critical success factors...........................................................................................................9
4. Risk........................................................................................................................................9
5. Changes in the business model............................................................................................10
Conclusion................................................................................................................................10
Recommendation......................................................................................................................10
Bibliography.............................................................................................................................11

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Appendices...............................................................................................................................13
Appendix..............................................................................................................................13