Management of Change for Apex Engineering | Desklib

Learn about the Management of Change for Apex Engineering in this study material from Desklib. Read about the need for change, key stakeholders, change theories applied, and the best option for Apex.

MANAGEMENT OF CHANGE
Name of the student:
Name of the University:

CONTENTS
 Introduction
 About apex engineering
 SWOT analysis of apex engineering
 Engineering Mission and vision
 Strategy for engineering
 Key stakeholders for the engineering
 Company expenses
 Outsourcing
 Current team structure and roles
 Proposed team structure and roles
 Proposed personal development plan
 Targets and metrics
 Knowledge management strategy
 Change management process
 Requirement for change
 Objectives of apex engineering
 Stakeholder map
 Model for change
 Conclusion
 References

INTRODUCTION
Engineering mission and vision
Key stakeholders involved
Outsourcing
Review of team structure and roles
Personal development plan for all team members
Meaningful targets and metrics to effectively manage groups and
individuals to achieve objectives
Knowledge management strategy for the engineering function
Change management process to affect the changes utilizing
Kotter’s 8 Steps

ABOUT APEX ENGINEERING
 Small manufacturing company that produces custom
build cranes and hoists for the marine industry
 Established in 1958 and have an excellent reputation
for quality and delivery
 Considered to be the best custom marine crane builder
 These products are highly legislated, due to safety
concerns
 However, due to an increase in the international
competition, Apex has lost some orders from long
established customers and this issue is required to be
resolved

SWOT ANALYSIS OF APEX
ENGINEERING
Strengths
•Quality of products
•Timely delivery
•Strong goodwill
•Small size of the organization
Weaknesses
•High costs
•Lack of innovation
Opportunities
•New and unexplored market
•Scope of expanding operations
in South Asia
Threats
•Decline in the sales
•Emergence of new competitors
•Intense competition in the
local as well as international
market

ENGINEERING MISSION AND VISION
Mission
To provide the
best quality
products and
services to our
customers
Vision
To implement
innovation in the
business
strategies for
expanding the
business
operations in
other markets

STRATEGY FOR ENGINEERING
Reducing
the overall
costs
incurred by
the
organization
Expand
business
into other
markets
especially in
South Asia
Focus upon
innovation
in products
and delivery
Emphasize
upon team
developmen
t and
change
manageme
nt

KEY STAKEHOLDERS AND STAKEHOLDER
MAP FOR THE ENGINEERING

COMPANY EXPENSES
Employer
Costs
60%
Office Overheads
10%
Travel Costs
16%
CAD & Software
Specialist
3%
Consumables
2%
Expenses
8%
Miscellaneous
1%
% Breakdown

WHY CHANGE IS NECESSARY?

IMPORTANCE OF CHANGE
Technological
advancement
Customer need
satisfaction
Growth opportunities
Changes in the economy

KEYS TO SUCCESSFUL CHANGE

OUTSOURCING
Option 1: Hiring Local Engineers from
South Asia
Option 2: Closing UK office and starting fresh
business in South Asia
Option 3: Relocating headquarters to South
Asia

CURRENT TEAM STRUCTURE AND
ROLES
SAM: Design
Manager
JEAN
MARC:
CLIVE:
Designer
HARRY:
Design
RAJIV: :
Design
Team
Leader
RUTH:
Analysi
s
Leader
BERNARD:
Design
CLARE:
Design
DARLEEN:
Test
Technicia
n

PROPOSED TEAM STRUCTURE AND
ROLES
Design
Manager
Analysis +
Test
Manager
Design
Analyst
Test
Technician
Designer Designer
South Asia
Country
Manager
Designer Designer

PROPOSED PERSONAL DEVELOPMENT PLAN
Leadership
Leadership
Motivatio
n
Ambition
Confidence
Ambitio
n

MORALE THEORY & ATTITUDE TOWARDS CHANGE
What
Employees
Need
Values
Communicat
e
Endorse
Respect
Be
Supportive
Motivation

TARGETS AND METRICS
Objective Metrics Target Achievement
Cost Annual costs
incurred
6.5 7.8
Quality Customer
satisfaction
8.0 8.5
Innovation New
technologies and
improved
products
6.0 5.5
Time No deadline miss 9.5 7.2

KNOWLEDGE MANAGEMENT
STRATEGY

IMPLEMENTATION THEORIES
Kotter’s 8 step change model

IMPLEMENTATION THEORIES
Lewis Theory

REQUIREMENT FOR CHANGETo
re
du
ce
co
st
s
in
cu
rr
ed
by
20
%
To expand
business in
South Asia
To ensure innovation
in products and
delivery
Increase the overall efficiency
of the organization

OBJECTIVES OF APEX ENGINEERING
Objectives
of Apex
Engineerin
g
Enhance
organizational
culture
Reduce costs by
20% over the
next 24 months
Improve
organizational
communicatio
n
Implement
innovation in
products and
delivery
Successfully
implement
change
management

MODEL FOR CHANGE
0 to 3 months •Define change required
•Determine the managers, who shall
drive the change
3 to 6 months •Communication change vision
•Communicate the changes
6 to 9 months •Lay off Bernard and Rajiv
•Begin office savings
•Justify the actions to the organizational
members
9 to 12 months • Start setting up office in South Asia
•Appoint Jean Marc as the new manager of
South Asia office
12 to 15 months •Identify the issues faced in South Asia
15 to 18 months •Solve the issues faced in South Asia
•Hire 2 new designers from South Asia
18 to 21 months •Monitor the change
21 to 24 months •Take appropriate corrective actions
•Show results

SUMMARY
Vision
To implement innovation
in the business
strategies for expanding
the business operations
in other markets
Key stakeholders
creditors, directors,
employees, government
(and its agencies), owners
(shareholders), suppliers,
unions, and the community
Need for change in Apex
Technological changes,
changes in the needs of
customers, changes in the
economy and growth
opportunities
Change theories applied
Lewis theory of change and
Kotter’s change model
Best option for Apex
Outsourcing and
restructuring the
organization accordingly