Management of Information System - Coca Cola Case Study

This report discusses about the management of the IS/IT project execution, project quality issues, tools for addressing the issues, leadership style management. This paper analyzes the conflict management and uses the methods for the confliction. This papers highlights on the approaches for the stakeholder’s identification and the methods used for effective communication among the stakeholders.

Running head: MANAGEMENT OF INFORMATION SYSTEM
Management of Information System
Name of the Student
Name of the University
Author’s Note

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Executive Summary
Coca-Cola Company set up its headquarters in Atlanta. The Coca Cola Company is the
largest beverage industry in the world. It dominated 48 half of the percentage of the
worldwide market. In a sector composed of 200 countries, the Franchise is liable for over 160
distinct drinks. This report discusses about the management of the IS/IT project execution,
project quality issues, tools for addressing the issues, leadership style management. This
paper analyzes the conflict management and uses the methods for the confliction. This papers
highlights on the approaches for the stakeholder’s identification and the methods used for
effective communication among the stakeholders. Tools and methods are used in this study of
the organization for planning and conducting procurement. Expected risks and the negatives
impacts are analyzed in this study and the risk mitigation tools as well. this can be concluded
by this study that the success or the failure of the IS/IT project has not any procedure for
taking the actual time. This can occur due to the difference of the culture, values, behaviors
as well as the attitudes related to the IS/IT project. This report enables the different kinds of
excellent research that can be achieved for the different kinds of the success as well as the
failures of the project for providing the importance of the effect of the non-technical matters
for the understanding of the IS/IT project.

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Table of Contents
Introduction................................................................................................................................4
Current State of the Organization..............................................................................................4
IS/IT Project Execution..............................................................................................................4
Project management...............................................................................................................4
Project Timelines...................................................................................................................5
Contingency Planning and Critical Paths...............................................................................5
Contingencies Plan.................................................................................................................5
Gantt chart and PERT chart...................................................................................................5
Project Quality Issues and Tools for Addressing the Issues......................................................5
Leadership Style of Management...............................................................................................6
Analysis of Methods used for Conflict Management................................................................7
Approaches Used for Stakeholders Identification......................................................................7
Methods Used For Effective Communication among Stakeholders..........................................9
Identify Your Audience..........................................................................................................9
Establish Clear Communications Objectives.........................................................................9
Pay Attention to the Audience Dynamics..............................................................................9
Regularly Ask for Feedback...................................................................................................9
Tools and Methods Used For Planning and Conducting Procurement....................................10
Planning Procurement Tools and methods...........................................................................10
Expert Judgment...............................................................................................................10

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Market Research...............................................................................................................10
Meetings...........................................................................................................................10
Buy or Make Analysis......................................................................................................11
Conducting procurement tools and methods........................................................................11
Bidder Conferences..........................................................................................................11
Advertising.......................................................................................................................11
Independent Estimates.....................................................................................................11
Proposal Evaluation Techniques......................................................................................11
Expert Judgment...............................................................................................................12
Analytical Techniques......................................................................................................12
Risks and Negative Impacts on the Project..............................................................................13
Tools for Analysis the Risks....................................................................................................13
Impact on Personal and Professional Journey..........................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................13

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Introduction
Founded in 1892, the Coca-Cola Company set up its headquarters in Atlanta. The
Coca Cola Company is the largest beverage industry in the world. It dominated 48 half of the
percentage of the worldwide market. In a sector composed of 200 countries, the Franchise is
liable for over 160 distinct drinks. Coke, Sprite and many more are examples of their goods.
Their products vary from drinks, juices, tea, coffee and water from Sport. The Coca-Cola
Company is a global company that produces, distributes and sells a variety of concentrate and
syrups of non-alcoholic beverages. It presently sells more than 500 brands and 3,500 products
and holds four of the world's best five non-alcoholic drinks: Coca-Cola, Diet Coke, Fanta and
Sprite. Through a network of production and bottling associates, these products are produced
and circulated. The main aim of this paper is to discuss about the management system of the
Information System and Information Technology projects and the execution of the project.
Some challenges of the organization is discussed and the mitigation tools. This report
highlights on the management leadership style, analysis of the conflict management, the
approaches of the stakeholder identification, project planning, impact of the project and the
effective communication between the stakeholders.
Current State of the Organization
Coca-Cola is the most well-known beverage company. It offers more than 500 brands
of beverage in over 200 countries. From 1919, Coca Cola is the publicly traded company.
One of the stock shares purchased in the year 1919 for 40 dollar with all reinvestment, which
would be near about worth 9.8 million dollar in 2012 (Burke, 2013). This a 10.7% of the
annual increment adjusted for the inflation. The net revenues are declined 16% to thee 7.6
billion dollar for the quarter, which s impacted by the 26% from refranchising of bottling of

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the areas (Conforto et al., 2014). Organic revenue for the quarter grew for 5% that is driven
by the mixed growth of sales of 4 percent and the price growth is 1 percent. Stock purchases
for the treasury for quarter were 927 million dollar. The net share was 471 million dollar in
total. The driving profitability in the high level through the revenue of the initiatives of the
management growth led to the 6% of the growth in the global retail value of Coca Cola.
IS/IT Project Execution
Project management
With respect to Coca-Cola's product development initiative, project leadership
involves managing all elements of the project with the assistance of a science and scheduled
methodology from start to finish (Calderón, & Ruiz, 2015).
Project Timelines
The Project Manager and the other senior members of the organization have
developed a timeline of a project to effectively complete the project, which does not includes
a schedule for the project, but also describes important milestones, deadlines as well as
resources needed throughout the project (Crawford, 2014).
Contingency Planning and Critical Paths
The Project Manager also created a critical path analysis with the PERT tool for
identifying associated and interdependent project operations and occurrences in order to
complete the project effectively (Ferrucci, Harman & Sarro, 2014).

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Contingencies Plan
Simultaneously, the project is conducted with the preparing of all contingencies of the
execution plan, which involves issues that the business may face when implementing latest
project (Špundak, 2014).
Gantt chart and PERT chart
Also created was the PERT graph for project leadership and the Gantt chart. Coca-
Cola's project has been managed efficiently, taking into account all vital elements of project
management (Špundak, 2015).
Project Quality Issues and Tools for Addressing the Issues
 Lack of project management practices: In fact, far too many organizations are not
implementing IS/IT project management. Lack of procedures, absence of a cadence to
review the status of each activity with stakeholders, or absence of open
communication lines to break down silos are difficulties IS/IT project directors may
encounter along the manner (Trendowicz, & Jeffery, 2014).
 Mid-project adjustments: In a very large manner, IS/IT teams need to adopt change
and adaptability. Because most of the IS/IT projects have very less time to plan, IS/IT
teams have to be very agile. Right after the brief of the project, execution mode
enters.
 Murky delivery models: Project management of IS/IT is about focusing on what's
required to get the project out of the gate. Project managers needs to be transparent if
it comes to managing and planning an IS/IT project (Niazi et al., 2016).
 Staying in touch with remote stakeholders: Aligning your distant stakeholders with
your company or project approach will give them visibility as they participate in
every part of both the development cycle of the particular project (Salas-Morera et al.,

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2013). It will also help in managing agreements, procuring assets, or interacting with
the accounts and finance as they deal with the departments.
Leadership Style of Management
Coca Cola's vision comprises with 6 P's. People, portfolio, planet, profit, partners and
productivity are the 6 P’s of Coca Cola. The business thinks in a culture of winning. It lives
in value of leadership, integrity, cooperation, quality, diversity, accountability, and
enthusiasm. In order to attain her vision, she thought in concentrating on the market. It is
anticipated that staff will behave as owners and operate smart. Their mission should be to
refresh the environment, inspire optimistic and happy moments, generate value, and make an
impact. Over several years, the company's mission, vision and culture has been obviously
created to work towards advancement. Today's business performance is obviously due to
Coca Cola's outstanding management.
The organizations own leadership style is of a delegated style (Hu et al., 2017). A
quick look at the framework of the organization itself demonstrates that the organization
thinks in delegating and governing rather than taking all the duties.
Analysis of Methods used for Conflict Management
Channel difficulties in the leadership of soft drinks with specific reference of Coca-
Cola. The article radiated distribution channels, usually and specifically in Coca-Cola causes
of channel disputes and conflict management (Schwalbe, 2015). Recommendations were
produced on how best to resolve channel disputes through the partnership strategy, market
reordering, co-operation, and the implementation of super-ordinate objectives.
The five approaches for conflict management are:

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 Competition, such as securing a victory or defending your stance
 Accommodating, by the subordinating the own preferences to others ' preferences
 Avoiding, by denying or withdrawing the presence of the dispute
 Collaborating, Working and engaging together to find a solution
 Compromising is the center group of avoiding and competing. Agreement on a partly
acceptable alternative
Approaches Used for Stakeholders Identification
Understanding the identification and value analysis of stakeholders by Coca-Cola is
essential to contribute positively to the bottom line of the company (Niazi, 2013). Coca-Cola
continues to look at ways to grow worldwide for meeting the requirements and requirements
of its stakeholders in order to thrive as a beverage giant.
Recognizing the importance of Coca-Cola depends on understanding the connections
between the interdependent operations of the organization. Enterprise Level Strategy Since
organizations try adding value to the stakeholders to legitimize their survival and guarantee
that their future is known as a strategy at the company level. Strategy at the enterprise stage
involves the following environmental and advantages processes.
The mission of Coca-Cola is to refresh the environment; for inspiring experiences of
enthusiasm and happiness; and to make an impact and value. Their vision is to pursue viable,
high-quality development (Schwalbe, 2015). The external and internal stakeholders of Coca-
Cola are: clients, staff, bottlers, producers and the others who are interested in their company.
Managing stakeholder contribution enables Coca-Cola to have continuing discussions that
promote continual improvement and obligations delivery.

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Methods for Stakeholders Identification
Methods Used For Effective Communication among Stakeholders
Not only can the organization enhance inner activities with staff by communicating
efficiently with all the stakeholders, but the organization can also have an impact on
the relationship with external stakeholders.
Identify Your Audience
The first step towards efficient communication is to identify the target audience
obviously. Communication is needed with the required stakeholders (Hu, 2013). Internal
stakeholders may include front line staff, team leaders, department managers, and executives
of the business. External stakeholders may include prospects, clients, vendors, producers,
company associates, investors, media and representatives of the society.

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Establish Clear Communications Objectives
Clear goal-setting needs effective communication. Understanding the communication
objective is critical. Attempting to tell individuals or the organization attempting to convince
them to act is necessary. Provided feedback needs to be explained. The organization Coca
Cola can better prepare the message and recognize the correct communication mode by
understanding the objectives.
Pay Attention to the Audience Dynamics
Effective communication needs careful consideration of non-verbal indications. Focus
on the eye contact, body language, speech tone and hand movements of the communication
partners. Adjust the communication according to the reaction of your audience.
Regularly Ask for Feedback
The advantages of an organization's stakeholders are that you have the capacity to
request feedback. External stakeholders are often capable of providing their company views.
Build your staff in periodic communication surveys, so that they have the chance to
let understand how efficiently the company communicates they believe (Salas-Morera, 2013).
Tools and Methods Used For Planning and Conducting Procurement
Planning Procurement Tools and methods
Usually these methods are not used in this phase because at this stage the timetable
itself was not created. This is just a list of instruments and methods that can be used in
planning procedures later on.

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Judgment of Expert
Project managers are responsible for controlling and monitoring the job of the project,
then it is their decision that is required to weigh the proof of project results so that it can be
assessed and suitable corrective action taken if necessary.
Market Research
Market research offers appropriate information to assist address marketing problems a
company most probable faces an essential part of the process of business is planning.
Procurement teams can use conference data, internet reviews, and a range of sources to define
market capacities (Niazi, et al., 2013).
Meetings
Meeting is the greatest chance for such a project manager to interact with the group
and stakeholders for distributing the data (Niazi et al., 2014). A Project Meeting seems to be
a routine job involving all those who communicate or are excited about the project,
interacting with other respondents and stakeholders by debating problems, making
suggestions, authorizing or refusing offers, in order to generate group choices that contribute
to faster project delivery in accordance with the scheduled objectives and anticipated results.
Buy or Make Analysis
Where there is an alternative to do in-house job as part of the particular project or for
purchasing certain services and products from the outside providers, a choice must be made
or purchased. The most significant point to note about such choices is that they are not taken
by the project manager (Salas-Morera, 2014). In each case, it is the responsibility of the
project managers to execute the analysis, but the project sponsor must take the actual
decision.

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Conducting procurement tools and methods
Bidder Conferences
Bidder conferences provide many opportunities for bidders for meeting the project
management team receive detailed information or instructions and ask suggestion related
questions. Bidder meeting offers equivalent data to all prospective sellers including responses
to issues rose by the one bidder and communicated with all others.
Advertising
Advertising is mandatory in some procurement setting. Where government cash is
engaged, there may be a legal necessity to advertise contracting agreements. In chosen
journals or specialized trade journals, this is generally achieved (Špundak, 2015).
Independent Estimates
The customer may request an autonomous team to create an assessment used as an
authoritative data source. Such projections are often referred to as projections of ' should
cost'.
Proposal Evaluation Techniques
The customer’s acquisition strategies will form an official assessment method on
complicated procurement where the baseline will be created depending on seller answers to
earlier established weighted requirements. Before the prize, the assessment commission will
create its choice for endorsement by company executives.
Judgment of Expert
Project managers are accountable for tracking and managing the job of the design, then
it is their judgments that is required to evaluate the proof of company results so it can be

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assessed and suitable corrective intervention taken if necessary (Niazi et a., 2014). Typically,
both the buying department as well as the legal department would seek this.
Analytical Techniques
Analytical techniques include selecting alternatives for estimating and managing the
task, such as planning methodology, planning instruments and methods, estimating methods,
sizes, and software for the project management (Salas-Morera, 2017). The analytical methods
for use with particular timetable mention include:
 Legs and leads
 Schedule performance reviewing
 Planning of Rolling Wave
 Compression schedule
 Alternative analysis
Risks and Negative Impacts on the Project
A risk a kind of the event that has some effect of the IT project goals of the schedule.
It includes different kinds of points that includes cost, scope, quality and the schedule. A risk
can be an event that has no plan which cannot be occurred. The person has the ability to find
such events at the time of the planning phase and also it is used to develop the plan to manage
this event. The positive risk is that kind of risk of a project whose effect will be positive in
nature. The risk is also known as the threat of a project whose effect will be negative.
According to the PMBOK guide the negative risks includes: Mitigate, Avoid. Accept,
Escalate and Transfer (Špundak, 2014). There are different kinds of the approaches to deal
with different kinds of the negative risks on the IT project. It includes:

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 A person is trying to avoid and also eliminate the protection as well as the threat for
the project from the negative effect.
 A person should able to transfer the thread to the supporting party and also take the
response from the client.
 The person has to mitigate the favorability of the effect of the project.
 The project manager should have the ability to accept the risk related to the risk and
also should not take any action regarding the risks occurs again.
Tools for Analysis the Risks
Risk assessment
Risk assessment involves different kinds of activities. It will be identify different
kinds of the risks (Conforto et al., 2014). It includes Identify different kind of the new risks,
evaluation of the recent risks, calculation of the risk related to the process of the management
of the company, and terminating the risks.
Audit of the risk
This technique may be defined as the responses the risk that may be defined of the
project teams The project manager can start the risk audit for examining the efficiency of the
response related to the risk and it is also used to check the changes that can be required
(Conforto et al., 2014). The team involved in the project also examines that processes the
response, evaluation and also the identification and many others.
Analysis of trend and variance
Due to the huge number of the control process, then the variances between the
baselines related to the cost of the project and also the schedule. It also includes the actual
result related to the project (Conforto et al., 2014). When the variance of the project is

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increasing exponentially ten there must be risk and also the uncertainty. The project manager
should look after the response and also the trends related to the situation.
Calculation of the perform related to the technical matter
If a project manager is in the software development project then the different kinds of
the functional requirements needs to be build. He or she may think to deliver those
requirements at the certain point of the time. The time may be at the termination of the first
phase, milestone or at the end of the last week of the month (Burke, 2013). The performance
related to the technical matter is the calculation that is related to the technological
acknowledgments.
Analysis of the reservation
At the time of the planning related to the cost of the project the reservation of the
management are integrated to the project as well as the necessity of the budget. The
reservation may decrease because of the occurrence of the different kinds of the risks
(Conforto et al., 2014). It depends on the project manager wants to handle for the reservation
of the project and also plan to manage the risk reserves the unnecessary things.
Meeting
Project manager should conduct some meetings with the other team members for
avoiding the negative impact in the ongoing project (Crawford, 2014). He or she should
conduct a meeting with the stakeholders related to this project. For these meetings this are
that the agenda of the meeting will be distributed to the agenda with the purpose that can be
stated clearly.

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Impact on Personal and Professional Journey
The project manager should spend times that are trying to improve the professional
career of him or her. This may be training process or may be doing some research work.
Every employee should take some actions to enhance their knowledge regarding the project
by spending more and more time to the project if a person wants to take time for organizing
his or her personal life, then his or her learning will be more efficient (Burke, 2013). The
project manager should take time to handle the management of the personal project. It allows
him or her to be the own boss of himself or herself and also it will become self-motivated
(Conforto et al,. 2013). He or she can achieve this kind of the self-motivation. There can be
no other person who can force him or her for forcing that he or she cannot do this one.
Conclusion
The success or the failure of the IT project has not any procedure for taking the actual
time. This can occur due to the difference of the culture, values, behaviors as well as the
attitudes related to the IT project. This report enables the different kinds of excellent research
that can be gained for the various kinds of the success as well as the failures of the project for
providing the importance of the effect of the non-technical matters for the understanding of
the IT project. The major contribution in this report is related to the proposal of the model of
the establishment of the relationship between the effect of the non-technical factors and also
the success and also the failure for using the different kinds of the sample. The company
needs to be very much serious regarding the large amount of the cost and also taking different
kinds of the latest technology for the competitive advantage that can use the findings in this
report. For concluding, this report gives the hint to the organizations for taking affects that
can be determined for the success and failure of the IT project. It also requires the entire team
to enhance the change and also the continuous change that can be produced hopefully. In the

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effort related to any kind of the change that is possible for overcoming the resistance and also
the support for the building for the change. The fastest way to reach to this result is to
improve the changes as part of the real work to be done. With the guidance of the leadership
as well as the management for measuring and also rewarding the management for measuring
this thing. To expand the project the manager needs to enrich and coupled the real leader
ship and also different kinds of the slogans od in the motivational posters.

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