Management of IT: Benefits and Limitations of Social Media for Business Organizations

MANAGEMENT OF IT
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MANAGEMENT OF IT
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MANAGEMENT OF IT
Contents
Abstract............................................................................................................................................3
Introduction......................................................................................................................................3
Literature Review............................................................................................................................3
Current practice report.....................................................................................................................8
Comparison of literature and current practices..............................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12
References for Current Practice.....................................................................................................14
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MANAGEMENT OF IT
Abstract
Social media is a very useful platform for business organizations to achieve their goals and
objectives as it enables them to reach their potential customers in a more effective manner, which
helps in increasing the sales of the products and services of the company. There are various
advantages of using social media for business organization which include increase in the traffic
of the customers to the company websites, increase in interaction with the customers of the
company, increased sales of the products and services of the company, helps in conducting
effective marketing research and reaching to global customers. Apart from the benefits there are
various limitations which are associated with using social media platforms for business
organizations which include requirement of additional resources, requires daily monitoring,
require daily managing, possibility of bullying and harassments through negative comments and
potential of negative feedback to harm the reputation of the company. Therefore it is very
essential for business organizations to address the limitations associated with using social media
platforms for ensuring that they enjoy the benefits associated with it in an effective manner.
Introduction
Social Media is a term which is given to web based and mobile based technologies which are
used to transform communication into interactive dialogues. The interactive dialogue can occur
between organizations, communities and individuals. The Internet facilitates millions of users to
connect with each other and also business organizations to promote their businesses to people
belonging from various part of the world by utilizing web based application. The current report
focuses on highlighting the benefits which are associated with using social media platforms for
business organizations so that various business organizations can capitalize the opportunities
which are provided by social media platforms. The current report also focusses on highlighting
the current practices which are observed regarding the utilization of social media and its benefits
in order to enhance the performances of business organizations belonging to various sectors.
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MANAGEMENT OF IT
Literature Review
As various traditional methods of marketing to the customers such as advertising or direct mail
are becoming less and less effective with each passing day, business organizations are turning
towards social mediums in order to connect with their customers and the people who inspire
them in various positive ways. The introduction of social media has paved the way for new
dimensions in terms of advertisements and reaching to target customers.
As stated by Ahmad, Abdul Rahim and Ahmad (2019) the level of competition in the business
world has ensured that only traditional advertising strategies are not enough for business
organizations for promoting their products and services. The use of social media by business
organization not only allows the facilitation for tremendous outreach and networking, but it also
allows for interactivity which is considered very vital for business organizations for a number of
reasons. As opined by Alfaro and Watson-Manheim (2015) the increased use of internet has
prompted individuals and business organizations to shift more traditional advertising such as
print media, radio and television. It is gradually being observed that the current population
consumes online advertising more than traditional advertising and therefore business
organizations should target to advertise their products and offerings from online platforms.
As opined by Brown (2015) social media offers various benefits to business organizations as it
enables them to reach out to their target customers and clients and to gain attention of their
potential customers and clients. A recent report regarding the Social Media Marketing Industry
have demonstrated that social media allows business organizations to gain exposure in the
market, to increase traffic to their websites and to gain market insights and information regarding
recent trends in the market and among the customers.
As opined by Duane and O'Reilly (2017) a vital element which is highly recommended for
business organizations is to maintain a website in the form of a landing page and a blog
associated with it in order to remain connected with their target customers and clients in a regular
manner and to inform them regularly regarding their offerings. According to Lin (2015) social
media has transformed into a wide open and vast canvas and therefore in order to take full
advantage of social media, it requires strategic planning. While using social media, business
organizations must ensure that they keep their social media profiles updated on a consistent basis
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