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Management of Organizational Environment Assignment

   

Added on  2021-04-16

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Running head: MANAGEMENT OF ORGANIZATIONAL ENVIRONMENTMANAGEMENT OF ORGANIZATIONAL ENVIRONMENT Name of the Student Name of the University Author Note

MANAGEMENT OF ORGANIZATIONAL ENVIRONMENT1Question 1 External environment analysis of Fonterra,Technological environment of Fonterra – The changes in the technologicalenvironment of New Zealand have affected the sales of Fonterra. The customers of thecompany from overseas are now verifying the claims related to the products that are made onthe labels with the help of internet. The customers are becoming more sceptical about thequality of products due to the frauds taking place in the business environment. The companyis also using new technologies in their production process which includes the implementationof ultra-filtration technology so that the reliance on imported lactose can be reduced. Thetraceability of products helps in faster solving of problems (Nikbakht, Sarkar & Spieler,2017). Economic environment of Fonterra – The dairy industry plays an important role inthe economy of New Zealand. The export of dairy products from New Zealand is mainlyconducted with China. Fonterra being a multinational diary based organization plays a majorrole in the supply and export of the dairy products. Fonterra is responsible for around 30% ofthe total dairy produce in the world. The boost in the prices of milk in New Zealand was ableto add 1 billion dollars to the economy. The production rates of milk have however droppeddue to the global warming that has occurred in the environment. This drop has affected theeconomy of New Zealand in a huge way (Toksoz, 2017). Labour environment in New Zealand – The young population of the country are notattracted towards the company. The major reason behind this issue is the lack of interestamong the young population related to the pursue of career as farmers.Cultural environment in New Zealand – The advertisements that were designed bythe organization were heavily criticised by the social media. The campaign was known as

MANAGEMENT OF ORGANIZATIONAL ENVIRONMENT2“Fresh Start with Dairy”. The advertisement also included the All Blacks captain and thebrand ambassador of Fonterra Richie McCraw. Culture has always been the major focusrelated to the formation of strategies. The major reason being that the farmers and the nativesare the most important stakeholders of the company (Kysucky & Norden, 2015). Question 2 (a)The culture of Fonterra is mainly adaptive in nature and this culture involves theemployees and the stakeholders in the decisions related to the management of the company.Adaptive culture is related to the way of operating when the changes are expected and theorganization tries to adapt to the changes (Want Richie McCaw to land at your local primaryschool, 2018). Food safety has been one of the most challenging issues for the organization inthe recent times. The moment a problem is identified and a problem occurs in the supplychain, the product is immediately removed. The involvement culture of the organization helpsin decreasing the chances of errors in the operations of the company (Adelle et al., 2018). Question 2 (b)The major factors related to farming with the help of livestock and managing themeffectively is related to feeding them properly and keeping them healthy. Fonterra helps thefarmers in managing the livestock and pasture in an effective manner so that the productionof the company increases. Fonterra leads the way in the case of promoting agriculture that isbased on the environmental sustainability. The farmers who are a part of the organization arequite innovative and this helps Fonterra in implementing new ways of farming (Taras, Steel& Kirkman, 2016).Question 2 (c)

MANAGEMENT OF ORGANIZATIONAL ENVIRONMENT3Symbols are mainly used so the status within a particular culture can be defined. Thestatus symbols are used as a signal to others in the organization so that they appropriatebehaviour. Heroes can be defined as the people who can act as the prototypes or the examplesrelated to a culture who are idealized.The culture in an organization is embedded and then transmitted with the help ofstories which are quite deep and they act as learning devices. These stories can sometimes betrue and sometimes they do not have any proof.Ceremonies are the programs or events that are organized by a company and theyalso have a specific with respect to the culture.Slogans are related to the formation of a particular sentence or phrase that candescribe the culture or the corporate value of an organization appropriately (Van de Vijver,Van Hemert & Poortinga, 2015). Question 2 (d)The culture of a particular organization affects the performance in many ways as theemployees are involved in the company culture. The culture of an organization includes themorals, attitudes and values that are followed by the employees. The adaptive culture ofFonterra affects the ways by which they offer their services to the organization. The culturalvalues of Fonterra motivate the stakeholders and farmers to take part in the decision-makingprocess. The values of Fonterra enable the employees to work in a team and achieve theirgoals and targets (Sarooghi, Libaers & Burkemper, 2015). Question 3 (a)

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