Management 1 Contents Introduction......................................................................................................................................2 Vision/mission/core purpose of the company..................................................................................2 Sustainability practices....................................................................................................................3 Indicators of strategic sustainability................................................................................................4 Outside-in’ objectives......................................................................................................................5 Ideal’ corporation.............................................................................................................................6 Conclusion.......................................................................................................................................7 References........................................................................................................................................9
Management 2 Introduction The report is prepared so that the concept of sustainability practices and principles can be explained. This report is prepared in regards to the company Vodafone and its sustainable business. The sustainability compliances of the company and the standards will be stated in this report. In this report, the major focus will be put on the sustainability efficiency practices and the indicators of strategic sustainability. The company also has some outside-in objective which will also be illustrated in this report. The are many factors which lead to make the company an ideal corporation and also many barriers which affect the local and the global environment so this will also be stated in this report(Kresak, et al., 2016). Vodafone is the public limited company which was founded in the year 1991 and gives the telecommunication services. The company was founded by Ernest Harrison which provides the telecommunication services worldwide. The registered office of the company is in England and the head office is in London. The Vodafone Company provides many products to its customers such as mobile phone, broadband, fixed-line telephone, internet television, digital television, etc. The company has the network in the 25 countries and they provide the IT services and the telecommunication services to their customers(Kwenin, et al., 2013). Vision/mission/core purpose of the company The main purpose of the Vodafone Company is to serve the telecommunication and IT services globally and to lead the business market. The main aim of the company is to satisfy their customers by giving them the best quality services. The main mission of the company is to connect the world through telecommunication services and wants to be the leading mobile company. The vision of the company is to connect the world and to become the communication leader. The mission of the company is to provide high power of mobile communication so that they can enrich their customer’s lives. Their mission is also to drive in the wireless world where the people use the new application of mobile phones and they can easily communicate and contribute to the decision so the business(Tirnitz, 2017).
Management 3 Source: msn.com Vodafone has developed a sustainable business as they have developed the world with modern technology which mainly functions with the digital networks. There are billions of people who rely on the product and services of the company. The company has prosperous sustained services by empowering women. The Vodafone Company always promotes gender equality and also leads to economic growth. The company wants to make more employment for the women and they also provide a healthy environment. The company also gives the platform to the employees for free health care who has a lower income(Molino, 2013). Sustainability practices Sustainability in the company can be defined as it is the needs of the current people are fulfilling and some needs for the future generation also remains to sustain. Vodafone company has the form of corporate sustainability as they not only earn the profit of the company but also grow the concern towards social goods(Agyapong, 2011).Vodafone Company has a competitive edge as they are responsible for both social funds as well as corporate sustainability. The basic goals of the company can be fulfilling and they can renew the commitments of the people when there is the sustainability in the company as it helps in enhancing the efficiency and also sustainable value and growth. The goodwill and the reputation of the company have increased through corporate sustainability. Yes corporate sustainability is the best practice. The company can also do many forms of sustainability reporting such as environmental economic, social, etc.
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Management 4 Source: sundt.com Sustainability reporting helps the Vodafone Company to understand measure and communicate social, environmental, and economic and governance performance. The company can make changes according to this factor and gives a positive platform to communicate positively. Yes the organization is engaged in the sustainable efficiency practices as they maintain the working of their product without harming the environment(Gürtürk and Hahn, 2016).The Vodafone Company produces many products such as mobile phones whose radiations can harm the environment but they have made the product which is friendly to the environment. The company reduces the decomposable things and reuses many items which make the Vodafone Company sustainable. The company was making certain changes which are beneficial for the future needs such as they were less exploiting the resources, make the proper investment and the sue the technology in an effective way. The company is making products which are not harming the lifestyle of the other people. Vodafone is making the environment sustainable practices product as they make the product which is very unique and creative. Vodafone is engaged in the employee’s value and the women’s empowerment. Even the company Vodafone is also gets awarded by the award of the marketing change. The company ensures that sustainability is the priority for the company as it is the forefront of all its effort(Smutný, et al., 2013).The company has engaged in many efficient practices of sustainability such as they are making the innovative energy products, they were providing the skills and the jobs to the youth and they were basically more engage in the women’s empowerment. The company Vodafone has reduces the carbon impact as they were
Management 5 using the energy efficiencies. They were engaged in using a lot of power which has a great impact on greenhouse emissions. As they are serving many mobile customer services so they have to be energy conscious and they can enable energy efficiency by reducing the carbon impact. Indicators of strategic sustainability Indicators of the strategic sustainability in the company are the one who helps in explaining how things are changing with the time. For the company Vodafone the core indicator is the stakeholders as they only access the profit of the company and by giving the jobs to the employees the economy also remains stable. There are various indicators which are applying to Vodafone such as population, resources, biological diversity, etc. Source: researchgate.net Vodafone Company enables the process which leads to the indicators based sustainability which stated below: Determinethepurposeofsustainability:TheCompanyVodafonehasmaintainedthe corporate sustainability in their organization so that they can offer more creativity in the market. They give equal importance to everyone and stand against the women empowerment. The
Management 6 corporate sustainability is the coordination and the management of the social, environmental and financial demands and also ensures success in the company. Definethesystemandgoals:Thegoalofthecompanyistobecometheglobal telecommunication market in the world. They want to serve services worldwide and earn a huge profit. They also want the give more employment to the people so that sustainability can also be maintained. The company gives more focus on the women empowerment(Salvioni, et al., 2015). Identify the elements and objectives: Suitability elements help the company in guiding the policy decision and also raise the concern over the environmental issues, energy security, and more sustainable energy supplies. The objectivity of the sustainability in the company was to save the mobile phones and the other telecommunication services for future needs. Indicators are choosing and they are performed:Environmental indicators are choosing as they are performing a great impact on the country. Due to the expansion of the biofuel many conversionof theforesthascaused, crosslands, wetlands,etc.Theprogramhasmade Conversion Reserve Program which has raised the concern regarding the biofuel and land use. Outside-in’ objectives Yes, the company Vodafone has Outside-in objectives as they give more values to the customers. They always respect their customers and fulfill all their needs and wants at the endpoint. The company gives the high caliber customers value and also nurture their customers. The company always listens to its customers clearly and also attends their feedback seriously. The company always think from the perceptive of the customers and then they make some policies or programmers for them(BAT and YALÇIN, 2015).The company outside objective is to maintain customer retention and create the value so that the company can lead to success. The company has to give the opportunity to the customers to buy mobile phones online which was creating the customers base for them. The company is attracting the customers by giving them high quality of the services and the wide range of online networking. Vodafone believes that by giving the quality customers service the company can retain the customers and improve the sales.
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Management 7 The main objective of the company is to improve sales by gaining customers. The customers can be gained by providing the premium services so the primary objective of the Vodafone is to provide the great customers services so the sales and the profits of the company can be increased (Nikos and Iosif, 2014).If there any queries, issues or problems arise by the customers then the Vodafone makes sure it is resolved early and customers will be satisfied with that. The company wants sustainable growth so they drive the core values to the customers. The objective of the company is to provide good services to their customers so that the cost can also be controlled in the company. The company main objective is to spend some time with the customers and give them some time so that they feel respected. The outside objective of the company is also that they want to treat their customers with dignity and respect so that they feel blessed to be part of the company. The company wants to make a good relationship with the customers so that they feel like buying the product from the company(Arevalo, et al., 2011). Ideal’ corporation Yes, Vodafone is likely to become an ideal corporation as it provides a good environment and healthy working place. It has also created any opportunities for the employees which are wo0rking over there and give them the growth to learn more. Vodafone is also an ideal corporation as it was providing the jobs to the employees and satisfying them at their fullest. The company has also maintained good sustainability and very much concern about the environment and social issues(Tudor-Tiron and Dragu, 2014).Vodafone always takes strict action to empower the women and they also provide great opportunities to their employees to learn more skills and knowledge. An ideal company is the one who is satisfying their employees and their customers and fulfilling their needs and wants. So the Vodafone company is also like this as their major focus is on fulfilling the needs and the wants of the customers and create good value with the. They make good policies and process which are beneficial for the employees and they always treated employees as a good asset. The company is providing a good working culture and they are encouraging their employees to learn more(Askeroğlu and Bahar, 2011). Vodafone is also an ideal corporation as they have corporate sustainability which also thinks about future needs. The company always raises some issues which are concerned with the
Management 8 environmental, global, local and social things(Mishra, et al., 2013).The company has raised the issue of the women empowerment and provides many jobs and opportunities for women. The company also wants sustainable growth so they drive the core values to the customers. The objective of the company is to provide good services to their customers so that the cost can also be controlled in the company. The company main objective is to spend some time with the customers and give them some time so that they feel respected. The outside objective of the company is also that they want to treat their customers with dignity and respect so that they feel blessed to be part of the company(Kolk, 2018). Source: publicceo.com The company Vodafone is raising the issues by reducing energy use as they are making mobile phones which use the battery very much. The company was making the phones which are hazardous chemicals and they also make the use of the batteries which is exploiting the environment(Boohene and Agyapong, 2011).The company was using the low produce carbon things and the applications which are friendly environment. The company has also reduced individual carbon footprints by providing more mobile applications. Vodafone is engaged in the employee’s value and the women’s empowerment. The company Vodafone has reduces the carbon impact as they were using the energy efficiencies. They were engaged in using a lot of power which has a great impact on greenhouse emissions. As they are serving many mobile customer services so they have to be energy conscious and they can enable energy efficiency by reducing the carbon impact.
Management 9 Conclusion From the above report, it is concluded that to manage sustainability in the company is very essential as it helps in increasing the reputation of the company. Vodafone company has maintained the corporate suitability and also concern about many environmental issues. In this report the suitability of the company Vodafone has explained through which it is evaluated that the company engages in using the lot of power which has a great impact on the greenhouse emissions. But at the same time the company reduced the carbon impact and they were more concerned about the global environment. In this report the mission of the company has stated clearly which aims is to serve the telecommunication and IT services globally and to lead the business market. The main aim of the company is to satisfy their customers by giving them the best quality services. The company has always encouraged social and environmental issues such as the company uplifted the women and raise the women empowerment issues. The company also has some outside objectives which have stated in this report such as the company gives the high caliber customers value and also nurtures their customers. In this report, the Vodafone company has to be considered as the ideal corporation as they are not affecting the global environment very much and putting some awareness regarding the global environment. Vodafone is also an ideal corporation as it was providing the jobs to the employees and satisfying them at their fullest. Vodafone is engaged in the employee’s value and the women’s empowerment which is helpful to maintain them the ideal corporation. So it is concluded that sustainability in the company is required to maintain the customer's retention and to meeting the needs of the future generation.
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Management 10 References Abd-El-Salam, E.M., Shawky, A.Y. and El-Nahas, T., 2013. The impact of corporate image and reputation on service quality, customer satisfaction and customer loyalty: testing the mediating role.Caseanalysisinaninternationalservicecompany.TheBusiness&Management Review,3(2), p.177. Agyapong, G.K., 2011. The effect of service quality on customer satisfaction in the utility industry–A case of Vodafone (Ghana).International Journal of Business and management,6(5), pp.203-210. AlSagheer, A., 2011. Six Sigma for sustainability in multinational organizations.Journal of Business Case Studies (JBCS),7(3), pp.7-16. Arevalo, J.A., Castello, I., de Colle, S., Lenssen, G., Neumann, K., Zollo, M., Arenas, D., Fosse, J. and Murphy, M., 2011. Acciona: a process of transformation towards sustainability.Journal of Management Development. Askeroğlu, E.D. and Bahar, Z., 2014. Contribution of foundations to reputation in corporate social responsibility applications: Vodafone Turkey Foundation review.International Journal of Economic Practices and Theories,4(5), pp.718-725. BAT, M. and YALÇIN, M., 2015. AN EVALUATION OF TALENT MANAGEMENT FROM ANORGANIZATIONALPERSPECTIVE:THECASEOFVODAFONE.GlobalMedia Journal: Turkish Edition,6(11). Boohene, R. and Agyapong, G.K., 2011. Analysis of the antecedents of customer loyalty of telecommunication industry in Ghana: The case of Vodafone (Ghana).International Business Research,4(1), pp.229-240. Gherardi, L., Guthrie, J. and Farneti, F., 2014. Stand-alone sustainability reporting and the use of GRI in Italian Vodafone: A longitudinal analysis.Procedia-Social and Behavioral Sciences,164, pp.11-25.
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Management 12 Tirnitz, T., 2017. Sustainability Reporting in Hungary: Sustainability Reporting Versus Value Reporting?. InSustainability Reporting in Central and Eastern European Companies(pp. 157- 165). Springer, Cham. Tudor-Tiron, A. and Dragu, I., 2014. From sustainability to integrated reporting–the political perspective of institutional theory.Studia Universitatis Babes-Bolyai,59(2), pp.20-33.