Management of the Integration of Social Media

Running head: MANAGEMENT OF THE INTEGRATION OF SOCIAL MEDIA
MANAGEMENT OF THE INTEGRATION OF SOCIAL MEDIA
Name of the Student
Name of the university
Author Note

1MANAGEMENT OF THE INTEGRATION OF SOCIAL MEDIA
Table of Contents
1. Introduction.........................................................................................................................2
2. Project Objective.................................................................................................................2
3. Project Scope......................................................................................................................3
4. Literature Review...............................................................................................................3
5. Research Questions.............................................................................................................5
6. Research design and Methodology.....................................................................................5
7. Research Limitation............................................................................................................6
8. Time Schedule....................................................................................................................6
9. Conclusion..........................................................................................................................7
10. Reference List.................................................................................................................8

2MANAGEMENT OF THE INTEGRATION OF SOCIAL MEDIA
1. Introduction
One of the prime technologies that have paved a completely new alternative for the
business to reach its customers is the social media platforms. Social media platforms have an
audience size reaching over 2.46 billion that is estimated to be 2.77 billion by the end of the
year making it one of the most prominent mode for reaching the customers (Statista 2019).
The prominence of social media in reaching the consumers have enabled cross-functional
integration of the marketing management with the social media platforms. Hence, the aim of
the discussed firm is to identify the level and type of influence that the discussed integrated
social media marketing management (SMMM) have on the consumer’s perception. The
discussed report is a proposal for study that is dedicated towards attaining the aforementioned
aim. Hence, the proposal has detailed the project objective, summary of the literature review,
research methodology and research limitation along with the timeline of the study before
summarising all the discussion to conclude the paper.
2. Project Objective
i. How important social media for the business environment;
ii. Situations that might be cause and effect in the integration of social media in different
business industry;
iii. Distinctive advantages which can be improved through the chain process of social
media in the business industry;
iv. Factors that initiate the integration process such as advancements in technology and
operational strategy in the social media;
v. Lastly, the integration of social media provides to the business industry entity as a
competitive advantage.

3MANAGEMENT OF THE INTEGRATION OF SOCIAL MEDIA
3. Project Scope
The world of economy has turned into a street of marketplace, where public demand fixes
if business will generate sales or not. A research shows that business using social media as a
tool for network receives a large amount of return in the investment. This study will present
action plans in connection with data analysis and revenue per network using CRM or
Customer Relation Market. This will demonstrate that using Social Media as a tool can be
very useful to a business operation. It will lead to the formation of Social Media Relationship
Management in the businesses and may also attract link to concept and conceptualization of
mutual language to find more opportunity for a business to grow more.
4. Literature Review
The summary of the literature review has revealed different important aspect. One of the
most prominent finding states that for achievement of the business goals cross-functional
integration of the marketing activities is prominent while assisting the strategic business units
in attaining high level of business performance and for implementing business ideas (Le
Meunier-FitzHugh and Piercy 2007). Furthermore, cross-functional collaboration along with
two-way information has been considered as a crucial process for adequate execution of
business while having vision on target demand. It has also been identified that the marketing
activities generally are exposed to conflict between groups because of different backgrounds,
personal experiences, mutually exclusive reward systems, political game playing and
functional separation nature. As a mitigation strategy aligned reward system, working
together, sound inter-personal relation and common language communication has been
recommended.
Other findings from the review of the literary work states that CRM abbreviation for
Customer Relationship Management can be defined as “integrated business process with the
combination of sales, marketing, and services that manages the transactions of the customers