Research Proposal: Social Networks in Business
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Added on 2019-10-18
Research Proposal: Social Networks in Business
Added on 2019-10-18
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Running head: RESEARCH PROPOSALRESEARCH PROPOSALAdvantages and Disadvantages of Using Social Networks in Business[DATE][COMPANY NAME][Company address]
1RESEARCH PROPOSALTable of ContentsIntroduction......................................................................................................................................2Project Objective..........................................................................................................................2Project Scope................................................................................................................................2Literature Review............................................................................................................................3Social Networking........................................................................................................................3Advantages of Social networking in Business.............................................................................3Disadvantages of Social Networking in Business........................................................................3Research Gap...................................................................................................................................4Research Question/Hypothesis........................................................................................................4Primary question..........................................................................................................................4Secondary Question.....................................................................................................................4Research Design and Methodology.................................................................................................5Research Design...........................................................................................................................5Research Methodology................................................................................................................5Secondary Method for Data Collection.......................................................................................5Primary Method for Data Collection...........................................................................................5Procedure for Data Collection......................................................................................................5Sampling Method.............................................................................................................................6Sample Size..................................................................................................................................6Research Limitations.......................................................................................................................6Time Schedule (Research Plan).......................................................................................................7Conclusion.......................................................................................................................................8REFERENCES................................................................................................................................9APPENDIX......................................................................................................................................9
2RESEARCH PROPOSALIntroductionSocial networking is considered to be an exciting medium that took the whole world to an extentand level that now it has become something so crucial that no business could even afford toignore it. Social media platforms like Google Plus, LinkedIn and twitter have millions of usersand thus, it has relevance and importance for regular users and businesses as well. Social Mediais defined as platform for interactions among individuals where they exchange share and createthe ideas and information in virtual networks and communities (Akar, et al., 2011). Earlier,business had to move from door to door for raising the awareness as well as grow their brands.And many big brands had sufficient power to reach the markets by using huge budget foradvertising. In today’s dynamic environment of business, social media is getting a new toolwhich is accessible for all the business which immediately creates the relationship with thepotential consumers. Social networking does not need any investment with respect to time ormoney (Tuten, et al., 2014).Project ObjectiveTo study influence and impact of the social media over performance of business.To study the impact of different activities of online promotion on the visibility of brandTo study the performance of business after including the social networking marketingProject ScopeThe scope of this project is to study and identify how business may leverage the social media inorder to penetrate the markets of their concern, reach out to the customers and createrelationships in direct and personal manner which may catapult the brand as well as increase thealertness as successfully as large business (Walker, et al., 2014). This report unveils impact ofsocial media over online decisions to purchase by customers.
3RESEARCH PROPOSALLiterature Review Social NetworkingSocial networking is online community which understands the group and social graph ofindividuals who are active in market and have their focus over promotion ad brand only (Tiago,et al., 2014). The nowadays are talking about business or product on Facebook, Twitter orSnapchat and Google Plus. Social Network is a medium to communicate with organizationalsociety and clients and is a powerful tool of business (Aral, et al., 2013). Advantages of Social networking in BusinessSocial network have the power to access and reach out to right consumer by not spending anymoney over advertisement. Because of this technology, the company is able to adopt new waysand grow as to stay in the competition (Ashley, et al., 2015). Business may upload logos andpictures and various details that can be vibe to mutual friends and they may also post any picturerelated to business leading to sales growth.Disadvantages of Social Networking in BusinessPeople may use this sites of social networking for preying on vulnerable and nave informationwhich is sensitive like jobs, marital status, addresses, and date of births (Nadaraja, et al., 2013).Many business are shifting towards social media for customer relations and advertising butindividuals usually foresee the sites of social networking as threat (Stelzner, et al., 2012). A hugedata is present on almost every site which is shared by number of users which may make itvulnerable to incorrect use of the data and insecurity. If good amount of precautions are taken,using social media networking for business is good. There are various benefits involved in usingsocial media networking in Business while there are many cons related to use of socialnetworking in Business (Ghose, et al., 2009).
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