Operations Management of Rolls Royce

Running head: MANAGEMENT
Operations management of Rolls Royce
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MANAGEMENT
Table of contents
Introduction................................................................................................................................3
Company overview....................................................................................................................3
Data............................................................................................................................................4
Sales revenue..........................................................................................................................4
Products..................................................................................................................................4
Media coverage......................................................................................................................5
Export engine.........................................................................................................................5
Turbine blades........................................................................................................................5
Air inside the big jets.............................................................................................................5
Pay offs...................................................................................................................................6
Engines...................................................................................................................................6
Long term contracts................................................................................................................6
Blend of technology...............................................................................................................7
Operations..............................................................................................................................7
Employees..............................................................................................................................7
Subsidies and incentives from the government......................................................................8
Identification of key issues with theoretical considerations......................................................8
Recommendations......................................................................................................................9
References................................................................................................................................11
Bibliography.............................................................................................................................12

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Introduction
Managing the operations is necessary for enhancing the efficiency within the
productivity. Total quality management is a vital concept, acting assistance towards gaining
the satisfaction, trust, loyalty and dependence of the customers. Tracking the results prove
beneficial for the companies and organizations to make estimates regarding sustaining the
position within the competitive ambience of the market. For this, effective labour
maintenance strategies are needed for averting the issues of inadequacies in case of resource
consumption (2). This report attempts to peek into the management techniques adopted by
Rolls Royce for upgrading the standards and quality of performance. One of the important
parameters, which the assignment would cover is “cadle to cover design”, which helps in
luring large number of clients and customers towards the brand image.
Company overview
Rolls Royce is a subsidiary company of BMW. Founded in 1998, the company has
achieved accolades and glory by serving innovative, latest and modern technologies to the
clients and customers. Widespread presence is one of the strengths in terms of increasing the
trafficking of the audience towards the brand. Hard efforts of 1300 employees reflects
collaborative approach towards catering to the needs, demands and requirements of the
customers. As a matter of specification, the company deals in manufacturing classic and
sporty cars like Phantom, Cullinan, Ghost, Wraith, Dawn among others (7). Envisioning
luxury has enabled the Company to achieve customer satisfaction. The core principles and
values of honesty, integrity and accountability acts assistance towards executing the
operations in an efficient and effective manner. Infusion of modern technologies have altered
the standards of the business operations.

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Ownership and licensing of the trademarks enhances the brand loyalty. Product
lifecycle is conducted in terms of estimating the feasibility of the current progress with the
supply and demand. Graphical representation for the production progress enhances the
awareness regarding the innovations, which have been infused within the operations (7).
Data
Sales revenue
 As per the annual sales of 2018, the total sales of Rolls Royce was accounted as 4107.
This is slightly higher than the sales of 2014, which was 4063. Mention can be made
of Asia Pacific region, where the sales revenue increased by 47%. In case of Britain,
the hike in sales revenue was 30% and for the Middle East, it was 23% (7).
Products
 2010 was the era when Ghost (4 door sedan) was launched. The decision for this
launched was made by the company in 2006. Compared to Phantom, its size was
small. As per the decisions, 20% of the documents were sourced from BMW F01 &
Series. In terms of the product innovation list, it gained the second position to
Phantom. Mach 2014 was the era when the new Ghost series 2 was launched for the
public. Geneva Motor Show was used for this launching. New LED headlights was an
innovation along with upgraded interior features (7).
 It was in the era of 2013, when Rolls Royce Wrath coupe was launched. The car
attracted the customers through its sporty, luxurious look, sleeky roof line, and a
touch of Ghost. The engine was turbo charged, connected to eight speed gearbox.
 From 2015, Rolls Royce Dawn has gained customer satisfaction by catering to both
need and luxury. The option of converting the seats is an added advantage in terms of
enhancing the convenience of the customers during travelling (7).