Overview of Wesfarmers: A Major Australian Conglomerate

MANAGEMENT

OVERVIEW OF WESFARMERS
• Wesfarmers is the Australian Conglomerate that is
headquartered at Perth, Western Australia
• The major sectors in the company is inclusive of retail,
chemicals, coal mining, industrial and fertilizers products
• The company was founded in 1914 and this is one of the
biggest retail conglomerates in the comparison to the other
competitors (Wesfarmers.com.au 2019).
• The areas served by Wesfarmers are inclusive of India, United
Kingdom, Ireland and New Zealand
• The revenue earned by the company is A$68.44 billion and
the number of employees working in the organization is
223000

OPERATING POSITION OF
WESFARMERS
• Customers play a major role in generating success of the
organization with the adaption of the Operating Model in reflecting
expectations of customers in market
• The main focus of Wesfarmers is inclusive of the following:
 Customers- Offerings the different customers with various products
and services that helps in improving overall efficiency of business
 Cost- Improving the overall effectiveness in cost position in low
inflation environment (Albrecht et al. 2015)
 Growth- Growing of market share along with customers play a
vital role in managing various operations

REVIEW OF INTERNATIONAL COMPETITIVE
STRATEGY OF COMPANY
• Selling the products at first price and not the discounted price as
the discounted price policy was not effective and this led to
decline in profitability (Brewster 2017)
• Increasing the overall satisfaction of the customers in the market
through analysing the health preferences of customers
• Enhancement of flexibility in market by integrating their business
with digital business prospects to gain competitive advantage