This presentation discusses the importance of ethics, culture, and diversity in Bupa, a private health insurer in Australia. The manager must understand the principles of the organization and the approaches of personal ethics. The presentation also covers strategic people management and fostering innovation, organizational systems, and legal obligations. The manager must consider all legal responsibility and provide the organization with a dynamic structure where individuals are required to follow it strictly. The strategic dimensions help the organization for competitive advantage for global leadership in the market of health service.