Management Policy and Strategy Discussion 2022

Running head: MANAGEMENT POLICY AND STRATEGY
MANAGEMENT POLICY AND STRATEGY
Name of the Student
Name of the University
Author Note

MANAGEMENT POLICY AND STRATEGY1
Background
The purpose of this discussion is to beefing a family business, which is in the name of
Medicine Hat Meat Traders, which started their business operations in the year 2006, and to
provide recommendations which will help this family-owned business to compete in this
competitive market place. Though they are performing pretty well, there might be any steps that
the owner Greg Pahl may need to follow in terms of beef jerky sales from his meat shop.
Competition Analysis
In this context, it can be said that beef jerky is treated as one of the snack food and is
quite famous in the region of the United States. But there are also other snacks that are present in
this market and provide stiff competition to beef jerky. They are chips, popcorn, nuts and energy
and nutrition bars. It has been seen in various researches that the households of America spent
$25.81 on an average every year on snacks that are related with meat, and this is only behind the
purchase of potato chips, which stands at $35.37, and way ahead from corn chips and popcorn. It
has been also found that beef jerky is one of most consumed snacks in the year 2015, and this is
mostly consumed in the region of Western United States and mostly by male consumers who are
between 35 and 54 years of age. CongAgra Foods Inc., Frito-Lay Co., and Link Snacks are
regarded as the most reputed snack organizations in the market of the United States.
Five Forces Analysis
Canada is regarded as one of the major importers of snacks items from the United States.
Though the meat consumption has been declined from the year 2005 in this region, the
consumption of salted meat snacks like what is offered from this beef jerky has increased by
18% between the year 2010 and 2015, as the people from Canada are looking for a healthier and