Sustainable Package Holiday in the UK. A study on TUI.

Research Project

Table of Contents
TITLE:.............................................................................................................................................1
CHAPTER 1: INTRODUCTION....................................................................................................1
Background of research...............................................................................................................1
Overview of research..................................................................................................................1
Rationale of research...................................................................................................................2
Research aims..............................................................................................................................2
Research questions......................................................................................................................2
Research objectives.....................................................................................................................3
Conceptual Framework...............................................................................................................3
CHAPTER 2: LITERATURE REVIEW.........................................................................................5
Concept of sustainability in context of tourism industry............................................................5
Strategies through which sustainability of tourism activities in UK can be achieved................8
Role of tour organisations in framing strategies to get sustainable impact of tourism activities8
Advantages of sustainability in tourism industry of UK.............................................................9
CHAPTER 3: RESEARCH METHODOLOGY...........................................................................10
REFERENCES..............................................................................................................................14

TITLE:
“Sustainable Package Holiday in the UK.” A study on TUI.
CHAPTER 1: INTRODUCTION
Background of research
Tourism sector of UK is one of the fastest growing sector in UK. There are many people
who visit UK for different purpose. Hence it is important to consider sustainable growth and
development of tourism sector. Sustainable tourism refers to analysis of current and future social,
environment and economic impact. This is considered because of need of visitors, industry,
environment and host communities. With considering sustainable growth and development of
tourism sector, long term benefits can be provided to visitors. Sustainable growth of society is
possible with the help of creating awareness. When sustainable policies are farmed,, then visitors
will have good and positive image about UK visiting places. There are different government
policies which assist in maintaining sustainable growth and development of tourism sector. So it
is responsibility of tour operators to convey information and strategies to tourist. They have to
keep eyes on working efforts of visitors to make positive impact on societal development. When
visitors use resources optimally and keep cultural and environmental factors in mind about
tourist destination, then it can be famous in industry for longer period of time.
This research is based on TUI Group which is Anglo- German travel organisation (Borne
and Ponting, 2015). This association has head quarter in Hannover, Germany. It provides hotels,
airlines services, cruise ships, etc.
These days, there is issue of pollution, mis use of resources, unhygienic components, etc.
which affects overall growth and development of UK society. Tour operators are the source
through which sustainable growth of UK society is possible. So TUI has to frame policies which
assist in overall growth and development of society and make resources useable for longer period
of time. It is important to create awareness among local people, so they also use resources in best
and optimal manner.
Overview of research
As compared to past years, trend of visiting UK among people increase. There are
different places such as Big Ben, Tower of London, Edinburgh, Ancient Stonehenge and
Medieval Salisbury, Wonderful Windsor, etc. which people prefer to visit. People are visiting
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different places for outing, education tour, business purpose, etc. So growth of travel industry is
increasing. It is important to understand changes which are taking place in external market. So
there is use of resources such as transportation services, accommodation, etc. It is important to
use it in best and relevant manner. Sustainable tourism development refers to making strategies
through which economical, social and cultural development of resources can be done in best
manner. It is important for making resources use in future prospects.
In this research, there is discussion about strategies framed by tour operators to maintain
sustainability of tourism activities. As tourist visit cultural places, temples, etc. then they have
follow ethics through which it is can be availed in best and optimal manner. Natural places such
as garden, parks, etc. are visited by tourists, so in this case it is important for managers of TUI to
frame strategies through which sustainable growth of tourism services is possible. It is important
for TUI to frame policies through which they can create awareness among visitors who visit
different places in UK.
Rationale of research
Rationale behind conducting this research is to understand role of tour operators in order
to improve sustainable growth of society. These days, there is imbalance in growth and
development of UK society, so with the help of this research strategies and policies can be
studied which enhance knowledge of reader. From personal point of view of researcher,
individual have interest in tourism sector, so if in future candidates wants to invest in tourism
business, then it is easy for them.
As there is trend of tourism sector, so this topic is interesting and it is easy to collect data
from respondents. There are many issues which affects sustainable tourism, so it is easy to create
awareness about it among readers. When sustainable policies are conveyed to tourist then its
impact on society is also studied under it.
Research aims
“To study the strategies that can be used by tour organisation to enhance sustainability
or positive impact of tourism activities in UK.”
Research questions
 Do you understand the concept of sustainability in context of tourism industry?
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