Impact of Covid-19 on Marketing Practices in UK: A Case Study on Morrison's

MANAGEMENT
RESEARCH

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
Aim..............................................................................................................................................3
Objectives....................................................................................................................................3
Questions.....................................................................................................................................3
Background..................................................................................................................................3
MAIN BODY..................................................................................................................................4
Literature Review........................................................................................................................4
Methodology................................................................................................................................6
Issues............................................................................................................................................7
Timeline.......................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Title: “How has the 2020 corona virus outbreak affected the marketing practices in UK? A
case study on Morrison’s.”
The ongoing pandemic of Covid- 19 has affected all the industries that are operating in the
entire world where the economies of the countries have crashed heavily and the business
functions all over the world are getting affected due to this pandemic outbreak (Fernandes,
2020). In the proposed research report, the impact of this pandemic on the marketing practices
and activities of the Morrison’s company in the retail sector will be identified and analysed. The
research will mainly address the manner in which the marketing has been affected and what are
the further impacts that might occur or recommendations that can be made to control the
negative aspect will also be presented in the research.
Aim
To analyse the impact of the 2020 corona virus outbreak on the marketing activities in the retail
sector of UK. A case study on Morrison’s
Objectives
 To analyse the effect of corona pandemic on the marketing activities of the retail sector.
 To collect the actual figures that shows the impact of corona virus on marketing activities.
 To ascertain the challenges that arise in the reestablishment of marketing activities after the
Corona pandemic gets over.
 To ensure that the research conducted is realistic and helps in developing relevant findings
and conclusions.
 To complete the research in the time period of 8 weeks.
Questions
 How have the activities of the marketing filed been affected due to Covid- 19 pandemic?
 What is the existing impact of corona virus in the marketing field particularly in context of
Morrison’s?
 What are the challenges that can arise in the reestablishment of the marketing activities due
to Covid- 19?
Background
It is evident in the present scenario that due to the current pandemic that is prevailing in the
whole world where the business activities overall have been affected by such pandemic. The
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