Impact of Employee Engagement Strategies on Business Performance: A Study on Sainsbury

Management Research Methods

Table of Contents
INTRODUCTION......................................................................................................................3
Aim and Objectives................................................................................................................3
Literature Review...................................................................................................................4
Methodology..........................................................................................................................7
CONCLUSION..........................................................................................................................7
REFERENCES...........................................................................................................................9

Title: “impact of using strategies for employee engagement upon business performance: A
study on Sainsbury”
INTRODUCTION
Employee engagement is the extent to which an employee are passionate about their
jobs and also committed towards the organization, but it is not similar to employee
satisfaction. Hence, it is critical for retaining valuable talent and also assist to meet the define
aim of the company as well. In the same way, current study will provide a deep
understanding of employee engagement strategies and how it contribute to organizational
success with an enhanced sense of their own well- being. In this modern era, companies have
to retain employees because they are pillar of an organization and with the help of proper
employee engagement strategy, company increase employee safety, provide better employee
health and makes their workers happy within a working area. That is why, there is a need to
be focused upon the employee engagement strategies which help to take a business at further
level.
The current proposal will help to determine the importance of employee engagement
and its impact upon the business performance. For that both primary and secondary study will
be taken such that under literature review, scholar use relevant books, articles and journals in
order to meet the define aim. While with the help of research methodology, scholar chooses
the bets methods which assist to accomplish the define objectives and answer the research
questions as well. Moreover, different theory and model are used that assist to understand the
concept in well manner and also conduct the entire study in precise way.
Aim and Objectives
Aim: To investigate the impact of using different employee engagement strategies upon
employee engagement: A study on Sainsbury”
Objectives:
 To understand the concept of employee engagement
 To analyze different employee engagement strategy used by Sainsbury to improve
performance
 To examine challenges face by company related to employee engagement
 To recommend the ways through which the challenges may overcome up to some
level.

Research Questions:
 What do you understand by employee engagement?
 What are the strategies used by the Sainsbury related to employee engagement?
 What are the challenges did company face in relation to employee engagement?
 Suggest some ways through which the challenges may overcome.
Literature Review
Theme 1: concept of employee engagement
According to Winasis, Riyanto and Ariyanto (2020) employee engagement is all
about emotional commitment which employees has towards an organization and its goal.
Here, emotional commitment means engaged employees who actually care about their work
as well as company. Thus, it is about positive attitude and behavior that lead to improve
business outcomes and reinforce one another. That is why, it is important for the company to
engage employee such that organization with an engaged workforce outperform their
competition. Wieneke and et.al., (2019) present their views and stated that through employee
engagement, company reduce staff turnover and improve productivity as well as efficiency,
or else it assist to retain the customer at higher rate which help to improve the financial
performance of the company. Moreover, it leads to boost the productivity level of a company
and as a result, employee will be happy.
As per the Robinson Model of Employee Engagement in which Albrecht, Breidahl
and Marty (2018) stated that employee engagement give an emphasis on the feeling of valued
by the workers within an organization. This feeling is come from lot of policies as well as
practices which is followed by the firm such that training and development, effective
communication system, cooperation from employers, job satisfaction etc. These all makes
employees valued towards a business so that it will assist to meet the define aim (Different
employee engagement strategies, 2019). Hence, the model clearly reflected that when