Strategic Management in a Global Context

Running head: MANAGEMENT
Strategic Management in a Global Context
Name of the Student:
Name of the University:
Author Note:

1MANAGEMENT
Executive Summary:
The aims of the report are to provide an insight into the aspects of strategic management of one
of the largest retailer of Australia, Woolworths. The report commences with a brief description
about the company. The report also helps in identifying the key resource or capabilities of the
company and undertakes competitive power for each of the resources or the capabilities through
using Valuable, Rare, Imperfectly Imitable, Non-Substitutable (VRIN) test. The report also puts
forward an analysis of competitive environment of the company with the help of Porter’s five
forces framework. Based on the analysis, there are also discussions on the five generic strategies
that seem most suitable for the company. The report also undertakes an evaluation of the
strategic components in relation to leadership and staffing and is followed by a conclusion.

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Table of Contents
1. Introduction:................................................................................................................................3
2. The Key Resources or Capabilities and Assessing of Competitive Power for Each Resources
or Capabilities using VRIN Test......................................................................................................3
3. Analysis of the Competitive Environment using Porter’s Five Force Framework.....................7
4. Generic Strategy Most Suitable for the Chosen Organization...................................................11
5. Critical Evaluation of the Following Component and their Appropriateness with
Recommended Strategy.................................................................................................................12
i. Staffing:......................................................................................................................................12
ii. Leadership:................................................................................................................................13
Conclusion:....................................................................................................................................14
Recommendations:........................................................................................................................15
References:....................................................................................................................................16

3MANAGEMENT
1. Introduction:
The report aims at providing an overview on the strategic management of Woolworths in
the global context. Woolworths is one of the largest retail businesses of Australia
(woolworthsgroup.com.au. 2019). The retailer has around 995 stores across continent with close
to 115,000 employees and provides the customers with superior range of service and
convenience. The retailer works closely with the Australian farmers and growers thereby
providing the customers with products of the best quality. Woolworths have a better
understanding of the customer need and hence it is considered as an innovative retailer. As per
the records of 2008, Woolworths has been the nineteenth largest retailer of Australia. The report
focuses on the identification of the key resources or the capabilities and assessment of the
competitive power of each of the capabilities or resources using the Valuable, Rare, Imperfectly
Imitable, Non-Substitutable (VRIN) test. The test helps in analysis of the resources based on
certain criteria. The report also analyses the competitive environment of Woolworths using the
five forces framework of Porter. The five forces framework for Porter represents a tool for
analysis of competition in the business. The framework helps in determining competitive
intensity and the attractive of the industry in terms of the profitability. The report also provides
an insight into the most apt generic strategies for the company. The report also evaluates
components like staffing and leadership along with a discussion of their appropriation with
recommended strategy. The report also puts across recommendations for the company.