Strategic Management of BarBeQue

Running head- MANAGEMENT
Strategic management of BarBeQue
Name of the student
Name of the university
Author note

1
MANAGEMENT
Developing a business plan is an appropriate approach of the Robert and Frank.
According to Noe et al. (2017), segmentation of the targets, according to the needs, demands
and requirements of the customers prove fruitful for developing focus into the marketing
activities. The venue of Darien, Connecticut is appropriate for Robert and frank in terms of
establishing the second restaurant. The major drive behind this is the presence of skilled and
qualified staffs along with analysis of the services needed. Along with this, upgraded
consultant expertise is also beneficial for Robert and Frank in terms of getting the expert
advice needed for the legalizing the business requirements in the process of establishing the
restaurant business.
On the other hand, Wheelen et al. (2017) opines that consideration of the current
assets and liabilities is adequate in terms of reviewing the financial resources, which is
needed organizing the business. In this, conducting meetings with the stakeholders and
shareholders regarding the financial plan and the other assumptions could have been
incorporated within the plan. These meetings would have been beneficial in terms of the
discussing on the benefits and prospects of the plan. Involvement of the CEO in these
meetings would act assistance in terms of enhancing his awareness about the plans and
strategies. His permission needs to be taken prior to organizing the meeting. This would
reflect an ethical approach towards conducting the marketing activities. According to the
arguments of Frynas and Mellahi (2015), in the meetings, there would be an assemblage of
employees from different socio-cultural backgrounds, which indicates the inevitability of the
conflicts. Improper approach towards handling the conflicts would compel Robert and Frank
to encounter delay in the process of implementing the plan.
Effective communication is needed between Robert, Frank and Susan in terms of
managing the operations in an efficient and effective manner. Adopting the means of social
media marketing and email marketing can be effective in terms of maintaining consistent