Management Strategy and Organizational Change

MANAGEMENT STRATEGY AND
ORGANZIATIONAL CHANGE

Table of Contents
INTRODUCTION...........................................................................................................................................3
MAIN BODY..................................................................................................................................................3
Strategic plan of Mercedes-Benz.............................................................................................................3
Strategic objectives and aims include application of strategic analysis & reporting tools.......................6
Overall tactic of Mercedes Benz considering current position, actions and choices available to
implement change...................................................................................................................................9
CONCLUSION.............................................................................................................................................13
REFERENCES ..............................................................................................................................................15
Appendix ...................................................................................................................................................17

INTRODUCTION
Organizational change refer to acts in which organizations and businesses modifies a
main element of its venture, it includes culture, infrastructure and underlying technologies use to
manage operations and internal procedures. In order to alter culture, structure and other
component, a company needs effective tactics and approaches develop by management. It can be
considered as essential action taken by several enterprises to change organizational structure,
policies, strategies and technology as well. While management strategy can refer to an action that
manager within companies take to gain one or more benefits. The current assignment will be
based on Mercedes Benz, which falls under category of top most automotive companies in the
whole world. This study will define organization’s strategic plan and describe objectives & goals
of company including application of appropriate strategic analysis & reporting tools.
Furthermore, this report will explain overall tactic of chosen firm considering its existing market
position, actions and choices accessible to implement organizational change.
MAIN BODY
Strategic plan of Mercedes-Benz
Mercedes Benz is well-known automotive brand in the world; it manufactures luxury
vehicles especially for target market after considering his or her needs, preferences and demands
(Kulcsár and SZŐCS, 2019). It was established in 1926 founded by Karl Benz, Wilhelm
Maybach, Gottlieb Daimler and Emil Jellinek, whose daughter Mercedes is real namesake.
Organization has successfully managed its international presence and grow it even better by
taking right actions and developing effective & strategic management strategies. Its aim is to get
commercial success and provide value added services and products to buyers.
Change overview-
Management within chosen company can achieve its set goals and business objectives in
effective manner when they consider key changes or market trends that add value among its
vehicles and services. It helps to increase profitability, productivity and sales even better and
allow organization to obtain excellent success and progress. In order to gain competitive
advantages, firm can make strategic change in form of technological change within its business
services which could put positive impact on its performance, productivity and profits margin.

While going through this change company can use mobility services in context of consumer
services management. According to that along with current activities, firm can lead way for new
mobility concept through which firm can change the way in regard to consumer services, instead
of offline they could provide services via online. In recent time, due to competitive environment
companies within automotive industry and other as well facing several challenges, to overcome
these, change is essential within Mercedes Benz. It currently undergoing a year of strategic
change that discuss above. According to this change, firm can add more valuable elements within
its management practices, which gain attention of new buyers and retain existing one for longer
period of time. Digitalization is the main reason behind change entire change, because it drives
management attention towards providing better services to consumers which he or she consider
as most valuable. In context of technology modification, manager needs to develop strategic plan
which is really very important to create (Goehlich, Fournier and Richter, 2020).
Strategic plan could consist of determining venture and setting realistic objective and
aims. It is essential document utilized to communicate with selected firm goals, activities needed
to gain those aims and all of other important components. It is management activity that manager
within Mercedes Benz utilize to concentrate resources, set priorities, strengthen operations and
assure workers are performing towards strategic aim and that is to implement technology change.
Manager here can develop an effective and appropriate strategic plan which could use to
communicate with firm aims, actions required to achieve those goals and all of other important
components can create during planning activity. Strategic plan in regard to change has been
mentioned below-
Vision-
The vision of Mercedes Benz is to increase its profitability and customer satisfactory
level even better than other automotive brands.
Mission-
The mission of chose company is to create productive and stress free environment for
workers from all over the world, which make them able to cater the excellent consumer services.
Objectives-

 To increase customer satisfactory level up to 40%
 To generate profits margin approx. 50%
 To boost productivity and performance level up to 45%
 To be competitive for longer period of time.
Plan for change-
In order to get success and obtain desire outcomes company needs to develop a plan
through which change is implement at workplace that could improve consumer service
management practices and performance as well in positive manner. Mercedes Benz goes through
technology change and according to that it can make current & further alters within customer
service administration act in form of providing services online instead of offline which is a
valuable thing in buyer context as it saves time. The current plan of Mercedes Benz is to provide
excellent services to buyers through mobility, which is possible when employees are
knowledgeable and able to serve it in systematic manner. It is form of service through joint
digital platform enables consumers to plan, reserve and pay for different kinds of products and
services. According to this plan, organization wants to provide satisfactory services to its target
market which is really very essential to do (Cruz and Sarmento, 2020). Firm make change by
offering people a number of varied concepts for professional and private applications through
that consumers could get all information about products, its quality and other things relate to
business in just one easy step that is valuable for them. As outcomes of this plan and change of
overall value added chain, company is capable to make development procedure smaller and
production workflows much flexible. Above change could permit enterprise to respond more
quickly and effectively to target market preferences and needs. Because of digitalization, the
overall change within chosen company could implement that bring benefits in several terms and
allow management to retain potential buyers for longer period which in return increase its
customer base even wider than last few years or months.
Execute & manage plan-
The above change due to digitalization is really very important as it helps boost
productivity, performance and profitability in regard to Mercedes Benz. Management after

developing above plan, should execute each activity and manage it successfully without making
any mistakes as it directly impacts on brand image and its reputation within automotive industry.
For examples, by providing right guidance and taking appropriate action such as training,
manager can execute plan effectively. Training is one of the best source through which
management can built a strong workforce who could serve its services with change such as
mobility services. Furthermore, organization can manage plan by conducting self-observation
practices that assist to identify and analyze workers’ performance and make further
improvements within it.
Manager in order to execute plan successfully and obtain desire outcomes should need to
visualize overall tactic, measure above strategy which relate to technology change and make
appropriate decision which is the main part of entire plan execution. Furthermore, management
should concentrate on each act and set taken by workers and other peoples at workplace, as it
enables them to take further action and decision accordingly. Leaders and managers by
collaborating and communicating with each other can successfully manage plan, which allow
both of them to obtain desire outcomes.
Strategic objectives and aims include application of strategic analysis & reporting tools
Aims-
The aim of Mercedes Bens is to enhance brand performance and pioneering role in urban,
electric mobility. They want to play leading role in automotive industry and worldwide premium
segment for longer period of time.
Objectives-
 The main objective to Mercedes Benz is to manufacture the best quality vehicles for its
target market or segment.
 Second objective of company is to gain competitive advantages.
 Third objective of firm is to strengthen leading position of its business in global truck
venture.
 Fourth objective of organization is to increase its profits margin and sales level.
Strategic analysis tools-