Management Strategy

Running head: MANAGEMENT STRATEGY
Management Strategy
Name of the Student:
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1MANAGEMENT STRATEGY
Executive Summary:
This report is prepared to explain and analyze the present scenario of Australia Post and their
strategies, which helped them to survive in this modern era of business and innovation. It can be
noticed from the case study of US Posts, that the privatization and innovation in the parcel
delivery system have created a strong challenge to the US post. In most of the countries the same
situation can be evidenced but the Australia Post is performing well as compared to others. In
this report such success and strategies of the Australia Post have been analyzed and the future
expected financial performances have been projected based on some historical data. Lastly, some
recommendations have been made for building a good business strategy, which will help them to
survive in this highly competitive situation with innovation in their process.

2MANAGEMENT STRATEGY
Table of Contents
Part 1: Introduction and Data Approach:.........................................................................................3
Introduction:................................................................................................................................3
Data Approach:............................................................................................................................4
Future Forecasting Methods:...........................................................................................................6
Strategic Development:...................................................................................................................9
Strategic Vision:..........................................................................................................................9
SWOT Analysis of the Australia Post:......................................................................................10
Generic strategies:.....................................................................................................................11
Competitive Strategies:..............................................................................................................11
Vertical Integration and Diversification Strategies:..................................................................11
Conclusion:....................................................................................................................................12
Recommendation:..........................................................................................................................13
References and bibliography:........................................................................................................15

3MANAGEMENT STRATEGY
Part 1: Introduction and Data Approach:
Introduction:
In the modern competitive business era, every business organization needs to adopt
certain strategies and come up with innovative ideas for a long-term success and survival. There
are certain stages, which all the business organizations face and it can be called as the business
life cycle. As and when a business organization comes up with some innovative idea and
innovative product, in a very short period of time they gain popularity, thereafter with the
introduction of more innovative products by the competitors the former one loses its market. The
same situation can be cited in many successful business organizations (Park and Kim 2018).
Invention of new technology and innovative products gives a peak to the industry and by the
time those organizations, who are unable to adopt changes and innovation, becomes less
competitive and could not survive in the market. For example, the video rental industry have
completely wiped out from the market within a few years with the innovation in the technology.
Now a days, no one rents a video player, DVDs, or video tapes from the market as thousands of
videos and clips are available over the web which can be accessed easily from anywhere in the
world (Auspost.com.au 2019).
Therefore, with the revolution in the technologies, companies need to adopt such
technologies and invent new products and services otherwise, they would become irrelevant in
the industry. Some very successful technologies companies such as Apple, IBM have achieved
such a long-term success only because of that. IBM invented the computer parts and systems and
that they have developed and upgraded until now to offer products that are more competitive to
the customers. Apple, the most successful computer manufactures in the world, created the