Management Strategy Report

Management strategy report

TABLE OF CONTENTS
INTRODUCTION AND OVERVIEW...........................................................................................3
MAIN BODY..................................................................................................................................3
Analysis of threats and opportunities..........................................................................................3
Strategic options..........................................................................................................................6
SAF analysis on the strategic choices..........................................................................................6
CONCLUSION AND RECOMENDATION..................................................................................7
REFERENCES................................................................................................................................9
Books and Journals......................................................................................................................9

INTRODUCTION AND OVERVIEW
Oak tree Inn is a small company working in Balmaha, Loch Lomond, Scotland is based
on tourism sector. This business is owned and run by a family. This company is known for its
successful bar, restaurant and their accommodation for the holidays. The director and owner of
Oak tree Inn is looking to grow their turnover rates and thus is considering different options for
expanding the business. This Inn even features a B&B accommodation, have a village shop
along with a nice coffee shop and ice cream parlour (Gürel, and Tat, 2017). Oak tree Inn is a
beautiful loch side village in the Loch Lomond and Trossachs National park. This report deals
with the strategy management for the business to make them achieve success and keep growing
in the process. There will an analysis on the quality aspects of the business along with the threat
towards the company’s growth. The new opportunities rising for the Oak tree Inn in the tourism
sector is also discussed in detail. The uses of strategic options for successful achieving of the
goals and objectives of the organisation is very important and are done considering the needs,
availability of resources and company’s vision. It can be a bit difficult to select business
strategies appropriate for that particular business and then implementing them effectively. SAF
strategy is used to handle with all the problems and issues related to the choosing the correct
strategy approach.
MAIN BODY
Analysis of threats and opportunities
PESTEL analysis for the Oak tree Inn is given below
Political factors: They play an important role in the economy of the country and global
economy. The main target of companies like Oak tree Inn is to attract the international customers
into their Inn. Hotel industry form the back bone of government and therefore the government
supports the companies working in this sector to helping them survive in the market and sustain
in this competitive world. The company has been directly affected by the political changes.
Government takes some important decisions to support the development of hotels like Oak tree
Inn. Some negative effects such as violence or bad culture can influence the business as well.
Economic factors: They include the changes in the tax rates, inflation rates, interest and
exchange rates along with the growth of the economy (Vlados, 2019). Changes in the economy
of the country do produce some major effects on the working condition of the Oak tree’s