Management Strategy - Yandex

RUNNING HEAD: MANAGEMENT STRATEGY
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MANAGEMENT STRATEGY
REPORT
STUDENT’S DETAILS-

MANAGEMENT STRATEGY 1
Executive Summary
Strategic management is an essential part of the business in which the organization can make
the strategic efforts for reaching desired goals of the company. The purpose of the report is to
determine the strategic choices of the company and also determination of the appropriate
strategy for reaching the competitive advantage. The report has been made on the basis of the
research on the website sources of the company. The results of the report are helpful in the
formation of the required strategy and also making it more reliable by the proper alignment
and maintenance of the competitive edges.

MANAGEMENT STRATEGY 2
Contents
Introduction................................................................................................................................3
Preamble.....................................................................................................................................3
Strategic Context........................................................................................................................3
Capability Context.....................................................................................................................4
Crafting Strategy........................................................................................................................5
Strategic Implementation...........................................................................................................6
Strategic Communication.......................................................................................................7
Startegy map...........................................................................................................................8
Strategic alignment.................................................................................................................9
Organization structure.........................................................................................................9
Stakeholder’s management.................................................................................................9
Roles and responsibilities.....................................................................................................10
Recommendation......................................................................................................................10
Conclusion................................................................................................................................11
References................................................................................................................................12
Appendices...............................................................................................................................15

MANAGEMENT STRATEGY 3
Introduction
Management strategy is considered as the setting up of the goals and the targets along with
getting business involved into the controlling and directing of the business. The strategy
depends upon several factors which are to be achieved in the prescribed timeline and use of
necessary resources. Here, the report is based on the discussion of strategic context of
Yandex which is the Russian multinational company which has specialization in the products
and services related to internet. Moreover, the report has stated the strategic context through
the identification of the macro-environmental factors and the key capabilities of the company
that can help the business to fight against the competition. Also, the proper development and
implementation of the company is being shown that has to be achieved in next 10 years.
Preamble
Yandex is into the technological industry in which the company is engaged in the
development of the intelligent products through the use of machine learning. Moreover, the
value proposition is offered by the promises or the values provided by the acknowledgment
and the delivery of value to the customers. Moreover, Yandex provide the value proposition
through their unique services in which the company provides the free of charge flagship
search and other streaming services. The company is market leader in the native Russia and is
the innovative service provider that facilitates the range of products or services through the
integration of the accounts and preferences. Further, business model is defined by the
rationale by which the company delivers the value by considering various contexts. Yandex
has 53 million users in the Russian market (Yandex.com, 2020). The company serves its
customers through new portals and search engine and provides the range of mobile
applications that covers the portfolio of the business. The company builds the customer
relationships through the development of interaction with the customers through the use of
various personalized services and the tailored customer support. Also, the company has
recorded the revenue of RUB 59.8 billion which precisely based on the advertising streaming
which is Yandex Direct and Yandex Market Portals.