Yandex And It's Strategies

Running head: YANDEX AND ITS STRATEGIES
YANDEX AND ITS STRATEGIES
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YANDEX AND ITS STRATEGIES1
Executive Summary
In this paper, the company Yandex is discussed. The existing strategies and the goals of the
company is discussed. The PESTEL analysis and Porter’s Five Force model is also
mentioned while analysing the Macro Environment of the company. The new strategies that
the company must use to have a competitive advantage and how the strategies can be
communicated with the people is also addressed in the paper.

YANDEX AND ITS STRATEGIES2
Table of Contents
Preamble.....................................................................................................................................3
Strategic Context........................................................................................................................3
External Macro Environment.................................................................................................3
Political..............................................................................................................................4
Economic............................................................................................................................4
Social..................................................................................................................................5
Technological.....................................................................................................................5
Environmental....................................................................................................................5
Legal...................................................................................................................................6
Competitive Landscape..........................................................................................................6
Bargaining Power of the Supplier......................................................................................6
Bargaining Power of the Buyers........................................................................................6
Threat of New Entrants......................................................................................................7
Threat of Substitutes..........................................................................................................7
Existing Competition in the Industry.................................................................................7
Strategic Position...................................................................................................................7
Changes in Strategic Context.................................................................................................8
Capability Context.....................................................................................................................8
Key Capabilities.....................................................................................................................8
Current Capabilities...............................................................................................................9

YANDEX AND ITS STRATEGIES3
Crafting Strategy........................................................................................................................9
Implementation of the Strategy................................................................................................10
Communication of Strategy.................................................................................................10
Strategic Map.......................................................................................................................11
Strategic Alignment.............................................................................................................12
Conclusion................................................................................................................................13
Recommendations....................................................................................................................13
References................................................................................................................................15