Management Thought and Practices in Morrison's Supermarket Chain

This report discusses the importance of operation management in Morrison's Supermarket Chain and how it supports the aims and objectives of the organisation. It investigates two management approaches to show how the organisation could ensure the business management functions contribute toward the growth and development of the organisation. It also analyses the importance of motivation in the workplace business and how effective communication and teamwork support the business performance.

Management thoughts
and Practices

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
How does operations management support the business aims and objective of your
organisation.................................................................................................................................3
Investigation into two management approaches to show how the organisation could ensure the
business management functions contribute toward the growth and development of the
organisation. ...............................................................................................................................5
Analyse the importance of motivation in the workplace business .............................................6
How does effective communication and team work support the business performance?...........6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
Businesses are comprised of different department and each department has different roles
and responsibilities to attain. The operations of the organisation in regards of the administration
of the process and production of creation of goods and services is carry forward by the operation
management department. The operation management is the department of the management is
essential for the organisation to manage and control the operations which involves the planning,
coordinating and organising of resources used to create a product or service. The present report
will discuss the operation management in the Morrison's- a leading British supermarket chain
based in United Kingdom (Dutton, Roberts and Bednar, 2020). The company is the fourth
largest supermarket chain of the UK and has its headquarter in Bradford, West Yorkshire,
England. The report will discuss the ways in the operation management support the aims and
objectives of the organisation. Two management approaches are discussed to show they
effectiveness in contributing the growth and development of organisation. The report will
analyse the significance of motivation in the workplace and contribution of effective
communication and team work in business performance (Booth and et. al., 2020).
MAIN BODY
How does operations management support the business aims and objective of your organisation
Morrison's is the supermarket chain of UK with the aim to produce and provide the good
quality food that they are proud of and that has the worth efforts of everyone. The purpose of
Morrison's also includes that their product should be affordable to reach more and more people
and also they enjoy it eating. The objectives of Morrison's are become more competitive, making
the supermarkets valuable and strong again, serve the customer better and simply speed up and
provide the popular and useful products and services.
To support the business objectives and aims of the Morrisons the company has it own
well developed and structured operation management department that has the duty of allocating
the labour, resources, technology and other essential assets together so that they can be employed
as the the strategy formulated to attain and support the above mentioned aims and objectives of
Morrisons. For the success of the Morrison's the operations management has the great
importance and the ways in which they support the business aims and objectives are discussed
below:

 Operations management includes the operational strategy that are oriented towards the
designing and developing of the products that requires the optimal utilization of resources
that supports the business strategy and the outcomes of those strategy highly support he
aim of the Morrisons to develop affordable food items for people to access easily by as
optimal utilization of resources reduces the production cost so is the price reduced.
 The operation management department has the function to improve the efficiency in the
practices and operation activity of the organisation this supports the companies objective
of speeding up their functions and also help in improving the customer service. The
highest efficiency level in the operations of the Morrison's will support the core aim of
the company to make the efforts of everyone worthwhile and also to reach the more
consumers.
 The operation manager of the Morrison's always try to balance and reduce their cost of
production to maximise the cost of earning and also to reduce the price so that they can
meet their objective of providing the customers more affordable food and thereby
maintaining the quality.
 The operation management is also important to Morrisons to mange the supply chain and
the clients needs are fulfilled accurately through their services. The operations
department of the company concerns about the people, organisation's capabilities and its
valuable resources and develop the operational ways and strategies to utilize them
efficiently so that the supermarkets can gain back their popularity which supports the
Morrisons objectives and also help the company in gaining competitiveness in the market
of UK.
 The operations of the Morrison also include the production of fresh raw food therefore
the operation management team have the skilled labours that assures the freshness and
quality of food produced at manufacturing sites of the Morrisons which meets the and
supports the company purpose of providing the affordable fresh food that consumers
enjoy while eating. The operation management of the Morrisons is also useful to the
company in increasing the efficiency in the productivity and reducing the waste of the
water providing the company a competitiveness among the competitors (Fei, 2017).
Hence the functions and actions of the operational department of the Morrisons for the operation
management of the activities of the firm has truly supported the company's aims and objectives

and also is helpful in slinging the actions of the workforce towards the accomplishment of the
aims and objectives of the firm.
Investigation into two management approaches to show how the organisation could ensure the
business management functions contribute toward the growth and development of the
organisation.
The area of management is diverse and contain of multiple approaches in different
relations but all has a similar is of managing the different business functions that can contribute
for the business success. The two management approaches that ensures that the business
functions of the Morrisons contribute towards the growth and development are discussed below:
Contingency approach to management
The contingency approach of the management also termed as the situational approach
states that there is no single solution to address the particular problem or situation occurred in the
organisation. According to this approach the mangers of the Morrisons should browse for
different solutions to deal with different situation as there is no universal technique or principles
to situations. For example for the low productivity in the employees of the Morrison's classical
theory will enhance their wages whereas the non classical theory will increase their motivation
both favours to increase their performance in some manner. But with contingency theory the
managers of the Morrisons shall not apply any of the above theory rather increase the salary of
low skilled labours to increase their performance level and build participative management
through leadership style that empowers the talented employees to work more hard for the growth
and development of the company. Hence the contingency approach of management is dynamic in
nature allow the company to add new functions and policies to the management as per the
situation that lead towards the success. Also the approach aids the manger of Morrisons to
enhance their leadership styles and add some more leadership style that provide the employees
open and flexible working environment to share the innovative ideas for the growth of the
business. The Theory also lead to better decision making in the favour of the company's
development and growth (Hollie, 2017).
IT approach to management
There is the growing trend of the Information and technology in the business organisation
as the the culture of digitalization and technology oriented functions is gaining the popularity
over the traditional manual methods. With this trend in the business environment the managers

of the Morrisons has also embraced the IT approach of management to support the business
growth and development. As the approach has the capability to empower everyone within the
Morrisons to work efficiently and effectively without any errors in the performance and also
speed up the productivity (Morrison and et. al., 2019). In Morrison's The technology is used in
every corner of each department such as for transactions of finance, production, manufacturing,
supply chain etc. and each department is requires to manage their IT functions properly to avoid
debug and crash. The approach help the business functions to implement new technology that
boost the companies functions thereby leading the organisation towards the growth and
development (Morrison, 2018).
The advantage of the IT approach of management to the Morrisons and its business
functions is that it focus on the end results that is growth and development rather than the means.
It also helps the company in saving the time and resources which provide the Morrisons and its
manager advantage to quickly garb market opportunities for growth and development which also
provide a company competitive advantage. Hence, the IT has become integral part of business
world every organisation big or small saves some budget of the IT technology as this delight the
consumers with the outstanding quality service and that leads to the profit maximization through
service efficiency.
Analyse the importance of motivation in the workplace business
Workplace motivation plays a vital role in defining the true meaning of success to an
organisational firm. The techniques contributes towards operating business tasks by undertaking
best measures to convey all the respective goals and objectives of a business firm. Fundamental
techniques of motivation are based on evaluation of internal and external factors present in the
operation environment wherein various tasks and activities are taken place. For the given
organisation i.e. Morrisons, David Potts as the current CEO of corporate firm dedicates decent
amount of resources for maintaining better motivational techniques in the workforce. Such
techniques provides its important contribution towards operating several business tasks at the
best efficiency and is also regarded as an important technique to work in uncertain and
competitive business environment. Various other motivation recognised in given workplace are
listed below (Morrison and Gleddie, 2019);
Best utilisation of resources: Through using techniques of motivation an operational
manager of a given firm can utilise the firm's resources to its best use. In regards to the chosen

firm being operating in retail industry which have to face huge competition in its operational
market. Therefore, initiating techniques of motivations plays an important role to shape efforts
being produced in the business firm towards desired goals and objectives of the corporate firm.
This also enables firm to provide a clear vision or creates defined pathways to promote better
growth of operational firm. It leads to creation of better opportunity for the business firm in
terms of capturing its operational market and enable better productivity of the firm to develop
good growth opportunities.
Improved efficiency: Adoption of suitable motivational techniques in the corporate firm
provides its valuable contribution towards increasing efficiency for the said workforce. This
could further help firm to initiate better techniques for promoting effective operational working
of the organisational firm. In regards to the chosen firm, managers develops effective
motivational techniques to enhance abilities and skill sets of several individuals employees
working in the business firm. This initiates working as a team and through initiation of group
efforts enhances abilities of a given firm to perform well in its business operations.
Handling complexities: With the fact that innovative techniques or strategies adopted by
the firm could be a failure because of defined complexities present in the business market.
Techniques of motivation could be helpful for coping with such complexities this would enable
managers of the firm to develop or adopt to effective management theory and implement
respective strategies in the operational firm (Nilsen and et. al., 2018).
Organisational stability: This importance of use of motivation techniques is also helpful
for maintaining better organisational stability. It is helpful tool which avoids any sort of disputes
and conflicting situations in the structural firm. Techniques of motivation is useful for defining
better working conditions at the workplace. This brings in organisational stability in the
workforce and also enables effective working of the firm towards its said goals and objectives in
the given marketplace.
How does effective communication and team work support the business performance
Effective communication and teamwork in a business firm is helpful for evaluating core
aspects of business operations and maintaining a positive working environment in the operational
firm. A manager by developing techniques of effective communication and teamwork can enable
better potential of the business firm in terms of carrying its operations in the given marketplace.
Effective communication strategy being implemented in a given organisational firm enable

developing better standards of working and also enables the business firm to function at its best
efficiency in the given marketplace. In context of chosen firm, managers at Morrisons initiates
better communication techniques which enables firm to develop better potential to derive better
competitive environment in the business firm (Rodriguez and Morrison, 2019).
Effective communication and team work have its important place in deriving better
business performance for the said region of business operations. Such techniques are an inclusion
of operational strategy that are oriented towards the designing and developing of the products
that requires the optimal utilization of resources that supports the business strategy and the
outcomes of those strategy highly support he aim of the Morrisons to develop affordable food
items for people to access easily by as optimal utilization of resources reduces the production
cost so is the price reduced. Through this managers at the said firm develops better potential in
terms of handling as well as managing stress being build over the course of business operations.
Following are the considerable points in which effective communication and team work could
prove to be beneficiary for the said operational firm;
Regularity: Through adoption of team work in approaching to several goals and
objectives of the business firm enables regularity of work being produced in the business firm.
An individual is explored to several other individuals in the team through which it can socialise
with and formulate better workplace relationships. Both terms effective communication and team
work respectively are important for formation of regularity in work being produced in the
operational firm. In relation to the given company, managers of the firm derives advantage of the
effort of effective communication and team working spirit. This is helpful for the chosen
business as this enables better productivity of the firm and hence displays better brand value of
the operational firm (Rubenstein and et. al., 2019).
Transparency: A business manager by implementation of effective communication and
enabling team efforts in said organisation are able to accomplish organisational desired goals and
objectives. Through this technique manager of the said firm could develop better employment
relationship which would reward firm with better productivity. Considering operational working
of the said retail firm through adoption of effective communication techniques firm is able to
communicate effectively all the information throughout the workplace. It enables better
workforce planning and also derives effective measures to undertake a particular activities in the
operational firm.

Professionalism: Through implementation of effective communication and team efforts
towards organisational goals of the given firm. Managers of an organisational firm can attain
professional approach for completion of a given task through which they can enable better
productivity of the business firm. This may derive better advantage for the given firm to produce
better quality of outcomes. It further enhances the abilities of a workforce to develop business
operations globally and also affects on effectiveness of operations being produced in the
organisational firm (Wilkinson and et. al., 2020).
Managers at Morrisons dedicates most of their business resources as well as individual
efforts towards establishment of effective techniques of communication and team work. As the
firm being working in a retail sector have to bear the consequences of extreme competition in the
given operational marketplace of the organisational firm. Form this approach given business firm
gains better competitive advantage which enables operational work produced in the business firm
to ensure with better brand image and seeking to loyalty of customers in the given marketplace.
In addition to this, it can be said that managers at the respective firm develops good image of the
company which enables company to overcome fear of competition in the given business
environment (Tsoukas, 2017).
CONCLUSION
After analysing the above study it is concluded that for the business its is important to
have operations department to manage the administrative process of managing the operational
activities to generate the high degree of utilization of resources while the production of product.
Also the organisations must analyse their management approaches and change them according to
the business objectives. Hence motivating and encouraging the employees within an organisation
leads to the enhancement in their performance and productivity and also the organisation build
trust among employees through this. At last it was recognised that the best way to create a
positive and flexible working space is the effective communication and team work build the
employees engagement.

REFERENCES
Books and Journals
Booth, P., Chaperon, S.A., Kennell, J.S. and Morrison, A.M., 2020. Entrepreneurship in island
contexts: A systematic review of the tourism and hospitality literature. International
Journal of Hospitality Management, 85, p.102438.
Dutton, J.E., Roberts, L.M. and Bednar, J., 2020. Prosocial practices, positive identity, and
flourishing at work. In Positive Psychological Science (pp. 128-144). Routledge.
Fei, Z.H.A.N.G., 2017. Thoughts and practices on the construction of laboratory safety
management system in tertiary institutes——With Zhejiang University of Technology
as an example. Journal of Zhejiang University of Technology (Social Science).
Hollie, S., 2017. Culturally and linguistically responsive teaching and learning: Classroom
practices for student success. Teacher Created Materials.
Morrison, A.R., 2018. Beyond the status quo–setting the agenda for effective change: The role of
leader within an international school environment. Educational Management
Administration & Leadership, 46(3), pp.511-529.
Morrison, E., Hutcheson, S., Nilsen, E., Fadden, J. and Franklin, N., 2019. Strategic doing: Ten
skills for agile leadership. John Wiley & Sons.
Morrison, H. and Gleddie, D., 2019. In-service teachers’ and educational assistants’ professional
development experiences for inclusive physical education. Journal of Teaching in
Physical Education, 38(4), pp.328-337.
Nilsen, M.L., Morrison, A., Lingler, J.H., Myers, B., Johnson, J.T., Happ, M.B., Sereika, S.M.
and DeVito Dabbs, A., 2018. Evaluating the usability and acceptability of
communication tools among older adults. Journal of gerontological nursing, 44(9),
pp.30-39.
Rodriguez, A.J. and Morrison, D., 2019. Expanding and enacting transformative meanings of
equity, diversity and social justice in science education. Cultural Studies of Science
Education, 14(2), pp.265-281.
Rubenstein, A.L., Zhang, Y., Ma, K., Morrison, H.M. and Jorgensen, D.F., 2019. Trait
expression through perceived job characteristics: A meta-analytic path model linking
personality and job attitudes. Journal of Vocational Behavior, 112, pp.141-157.
Tsoukas, H., 2017. Don't simplify, complexify: From disjunctive to conjunctive theorizing in
organization and management studies. Journal of management studies, 54(2), pp.132-
153.
Wilkinson, S., Hojckova, K., Eon, C., Morrison, G.M. and Sandén, B., 2020. Is peer-to-peer
electricity trading empowering users? Evidence on motivations and roles in a prosumer
business model trial in Australia. Energy Research & Social Science, 66, p.101500.