Value Proposition of Readycash

This essay sheds light on the management practices used by Readycash for governing the business mechanisms and generating value for stakeholders and shareholders.

Running head- MANAGEMENT
Value proposition of Readycash
Name of the student
Name of the university
Author note

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Introduction
Organizational design plays a major role in managing the business operations of the
companies and organizations. This is in terms of the business models, which enhances the
awareness about the key resources, competencies, partners, revenue streams for achieving
success. Executing the responsibilities according to the hierarchies is assistance in terms of
controlling the operations according to the identified and specified requirements (Saebi &
Foss, 2015). Generating value for the clients and the customers is assistance in terms of
strengthening the customer relationships. This essay attempts to shed light on the
management practices used by Readycash for governing the business mechanisms. Within
this, the main emphasis is on the generation of values for the stakeholders and shareholders.
Discussion
The operations of Readycash is bifurcated into sales of second hand goods and the
provision of short term money loans to the clients and the customers. Along with this,
running an online store adds to the brand image. Hard efforts of the staffs enhances the
productivity, luring the clients from all over the world. According to Martins, Rindova and
Greenbaum, (2015), acquiring functional structure proves beneficial in terms of enhancing
the infrastructure for upgrading the standards and quality of the business. Liaison with the
local government and police is assistance in terms of detecting the strategies needed for
improving the efficiency in the stores.
The operations are controlled by the manager through centralized government
structure. According to the changing demands of the clients and the customers, there is a need
for new design. For this, the company is in contact with the statutory bodies of law of the
partners. In this, the company is concerned about establishing an outlet in the Southern
Australia. This is in terms of the tax obligations, political instabilities, and high labour

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workforce among others. As a matter of specification, the plan is to keep the main office in
Adelaide, where there would an online store. A sub-headoffice would be established in six
states of Australia around the country. The personnel is of the view that this approach would
be effective in terms of establishing contact with the local police, indicative of reducing the
intensity of crimes like thefts and robberies (Rauter et al., 2017).
Along with this, the new design also proposes that in each office, there would be a
local HR team, state finance team and local administration team. In this, the main focus
would be to ensure that the stores receive adequate support within the stipulated time.
According to the proposed new structure, the business model for Readycash stands as
follows-
 Key partners- Marketing department of Adelaide, website developers, digital
marketing coordinator
 Key activities- Managing the operations of the online stores
 Customer relationships- Liaison with the local government and police
 Customer segments- Women, people with disabilities, young and old employees
 Channels- Advertisements, campaigns
 Key resources- balance sheet, income statement and cash flow
 Cost structure-shipment costs
 Revenue streams- Social media marketing

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Classic organization theory can be applied to the business model and organizational
design of Readycash. As a matter of specification, Scientific Management theory is relevant
in terms of governing the business mechanisms. Typical components of this theory are
standardization, specialization and simplification, which assists in enhancing the efficiency.
Bocken et al., (2015) is of the view that mutual understanding between the workers and the
managements preserves the stability in the Public Relations (PR). In this, the main focus is on
training and cooperation in case of the workers. This reduces the chances of conflicts,
discriminations and harassments. Ignoring the rule of thumb reflects deviation from the
traditional business methods. Along with this, mention can be made of Weber’s
Bureaucratic Approach, which implies democratic perspective towards the organizational
design. Functional design and structure of Readycash is assistance in predicting the
specialized services, which would be crucial in maintaining the stability within the business
operations.
Santos, Pache and Birkholz, (2015) argues that Administrative theory is perfect for
assessing the approach of the personnel towards handling the business dynamics according to
the identified and specified requirements. The steps in this direction are planning,
organizing, training, commanding and coordinating. Participative management style is
beneficial for Readycash in terms of assessing the newly designed structure. Within this,
contingency or situation approach would be an effective option. Consideration of
contingency learning theory would assist the managers to enhance the knowledge, skills,
abilities and competencies of the staffs regarding the current competitive trends of the
market. Visnjic, Wiengarten and Neely, (2016) states that prior to the training, execution of
the situational analysis would seem fruitful for the Company in terms of maintaining the pace
with the contemporary brands.

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Multidisciplinary approach would be beneficial for the Company in terms of
maintaining the balance between the operations. Within this, reference can be cited of
offshore management, which would act assistance in terms of gaining an insight into the
prospective sources through which the revenue and profit margin can be enhanced. Along
with this, offshore management would enhance the awareness of the personnel regarding the
feasibility of the functions undertaken by the departmental units. Mention can also be made
of the systems approach, which binds the operations of Readycash within sub systems, which
are dependent. As per the arguments of Tantalo and Priem, (2016), tThese systems help in
reflects the different and wide ranging patterns of behaviours exposed by the personnel
towards completing the allocated duties and responsibilities.
Ways to generate value for the internal and external stakeholders
Indulging in joint ventures with the marketing team of Adelaide would be effective
for Readycash in terms of enhancing the awareness about the actual competitive scenario. In
this, establishing stable communication with the market coordinator would act assistance
towards organizing the activities according to the identified and specified requirements.
Hiring skilled and qualified website developers would add to the brand image. Creating
attractive taglines would increase the trafficking of the audience towards the business. This is
especially applicable for the online store operations. As per the arguments of Kavadias, Ladas
and Loch, (2016), segmenting the customers would be crucial in terms of gaining an insight
into their specific needs, demands and requirements. Advertisements on the social
networking sites about the newly launched plans would be an effective step for strengthening
the customer base. Along with this, campaigns would act as an agent towards detecting the
specific interests of the clients and the customers.

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Liaison with the local government agencies would seem fruitful in terms of averting
the illegal scandals and issues. This liaison would be productive for reducing the intensity of
the crimes like thefts and robberies. Policies within the liaison would add reliability within
the plans. Along with this, it would also standardize the operations according to the
legislative requirements. In this, the key resources would be balance sheets, income statement
and cash flows. Abdelkafi and Täuscher, (2016) points that sharing these statements with the
higher authorities would be fruitful in terms of the assessing the effectiveness of the planned
strategies and programs. Taking assistance from the finance admins would act as an agent
towards dealing with the financial instabilities like inflation, high exchange rates and high
prices of the raw materials.
Cost structure would depend on the shipment costs of the products delivered on the
orders from the physical online stores. Tracking the shipments costs and intimating it to the
higher authorities would be beneficial in terms of averting the financial inadequacies. For
this, adopting security cookies, policies and software would seem an effective option for
regulating the cash flow from internal to the external environment. According to the
propositions of Muzellec, Ronteau and Lambkin, (2015), conducting market research would
enhance the awareness of the personnel about the software, which has gained popularity in
the market. Within this, mention can be made of search engine optimization, which would
upgrade the knowledge of the personnel regarding purchasing the software at cheaper rates.
Social media marketing would act as a direct marketing between the company and the
customers. Uploading the new design and plans on the social networking sites would help in
gaining an insight into their approaches. Tracking the number of visitors on the websites and
the social networking sites would help Readycash personnel to conduct target segmentation,
adding focus into the business operations (Dong & Wu, 2015).

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In terms of catering to the interest of the employees, the Company needs to comply
with the legislative requirements. Mention can be made of Equal Employment Opportunity
(EEO), which would enhance the cultural diversity. Within this, one of the relevant
documents is Ethical Code of Conduct, which would upgrade the standards of the
organizational behaviour. Introducing special services for the customers with disabilities
would result in the achievement of large scale customer satisfaction (Yang et al., 2017).
Typical examples of this can be wheelchair provision in the stores. Along with this, if 4 hours
working shift is introduced for the parents, they would be able to devote quality time towards
the care and nourishment of their children. Advertising the schemes on the social networking
sites would attract the young employees, who are facing difficulties in availing full time
employment opportunities. Incentives on productive performances would lure the employees
towards the services.
Hiring the university graduates would assist Readycash to come up with innovative
ideas. Providing them training would seem fruitful in terms of acquainting them with the
current business trends. Group discussions with the marketing team would act as agent in
terms of creating plans for attracting new customers. Typical activities at this stage would be
creating advertisements, which would be aired in radio and television. In addition to this,
Kohler, (2015) proposes that side advertisements on the newspapers and webpages would
increasing the trafficking of the audience towards the brand image. Feedbacks and surveys
would help the personnel in collecting the opinions regarding the implemented strategies and
plans. Operational supports in the online stores would be effective in terms of conducting
journey mapping. This is in terms of introducing new contents for the websites for adding
innovation into the business. Designing the ads through GoogleAds, Facebook and
promotional campaigns would act as an effective option for stabilizing the product line
operations. Strategic approach in this direction would help Readycash in influencing the

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purchasing decisions and power of the younger segment group (Calvo-Mora, Navarro-García
& Periañez-Cristobal, 2015).
Financial flexibility is the key towards introducing effective schemes for the clients
and the customers. Implementation of the financial management practices would act
assistance in governing the financial trades and transactions. For this, effective planning is
needed to averting the instabilities. Within this, mention can be made of the budgets, which is
a crucial doctrine for enhancing the awareness about the expenses behind the activities.
Along with this, balance sheets, income statement and cash flows would support the finance
admins to prevent the monetary losses. At the initial stage, rough drafts can be prepared with
short term commitments of AUD 5000. In this case, the establishment fees would be 18%
plus extra 4.2% of the initial loans. Woerner and Wixom, (2015) points out that aligning with
the settlement plans, this would be one of the efficient means for generating productive
income.
Reference can be cited of the shipment costs, which the critics think that it would not
be profitable. According to the new structure, the initial costs would be AUD50, where the
customers would be offered with the scheme of free shipment. On the other hand, if the totak
purchase amount is less than AUD 50, the customers would have to pay extra for the
shipment. This would be according to the location of the customers. Systematic approach in
this direction would avert the unnecessary expenses. On the other hand, it would encourage
the customers to make productive purchases (Alves, Fernandes & Raposo, 2016).
Conclusion
Exercising functional organizational structure is assistance for Readycash in terms of
enhancing the efficiency within the business operations. This is through the means of quality
resources like systems and subsystems. Situational analysis is effective in terms of assessing

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the feasibility of the developed business models. Based on this analysis, contingency learning
theory can be adopted for enhancing the awareness of the employees about the current
competitive trends of the market. For this, partnership with the marketing team of the
contemporary brands would be effective in terms of developing lucrative websites for luring
the customers. Social media marketing would be effective in terms of enhancing the
trafficking of the audience towards the brand image.

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