Relevance of Marketing Communication Mix to Rolls-Royce Motors

Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to Rolls-Royce Motor Cars Limited......................................................................1
External Environment Impact on the Working of Rolls-Royce Motors....................................2
TASK 2 ...........................................................................................................................................4
Relevance of Marketing Communication Mix to Rolls-Royce Motors......................................4
Areas for Improvement for Marks & Spencer............................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Business is defined as an entity within which people perform their roles and
responsibilities towards a common goal in order to assure organisational success. Internal as well
as external factors are having great influence upon company growth. This makes organisations
necessary to evaluate all these factors as to deal effectively with changes and offer maximum
amount of satisfaction to customers (Liu, Kianto and Tsui, 2020). With the assistance of this,
entity can develop effective strategies, measures and policies that will further lead towards
increasing their brand existence in respective market segment. It will significantly lead business
organisations to enhance their overall productivity as well as profitability in a well defined and
effective manner. All the elements prevailing in business environment are required to be
effectively evaluated in order to devise strategies and policies accordingly. For this different
types of processes like planning, organizing, directing and controlling is being duly undertaken
by organisation in order to stay aligned with business environment changes. By undertaking all
these necessary measures into consideration entities aim towards maximising their profitability
in respective industrial sector along with ensuring long term sustainability.
Present report has been conducted on, Rolls-Royce Motor Cars Limited. Company is
operating their business role in distribution and manufacturing sector as was established in 1998.
With having great as well as effective strategies respective entity is providing high quality goods
and services of customers. In this report formative discussions has been conducted upon Rolls-
Royce introduction along with the external environmental factors that are having significant
impact upon entity business operations. In addition to this, report include marketing
communication mix relevance to company. Along with this, present report involve
recommendations to company by undertaking of which entity can undertake areas of
improvement.
MAIN BODY
Introduction to Rolls-Royce Motor Cars Limited
Roll-Royce is an aspiring luxury vehicle manufacturer which has its stores and supplies
of cars throughout the world. The company is well known for the quality, royalty as well as
luxury it is bringing in its products affectively to fulfil the various unrecognised needs of its
premium customers. They provide detailed and superb quality of handy workmanship in their
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vehicles for their customers. They are develop9ing luxury cars which are well known for the
utmost perfection they are providing for their loyal customers. They deal in manufacturing,
marketing as well as supplying these cars to different parts of the world and earning profits from
these functions. They also efficiently target potential customers who are willing to buy their cars
and communicate their products and services to them to fulfil and gain customer satisfaction
from them. The headquarter of Rolls Royce is situated in England in united Kingdom. They are
effectively reaching the worldwide customers with the intensive technologies they are bringing
in their products. The company is continuously thriving to bring in new innovations and latest
technologies to meet the different requirements of their customers effectively.
External Environment Impact on the Working of Rolls-Royce Motors
External business environment include various form of elements that are having direct as
well as indirect impact upon entity operations and functioning. This makes essential for a
company to posses required understanding of elements persist in political, economical,
environmental, legal, technological and social segment (Simões, 2020). This will assist entity to
devise effective plan and strategies through which they can gain significant opportunities from
these factors while overcoming threat. This has been evaluated that Rolls-Royce Motors is
operating in distribution and manufacturing industry and is offering luxuriant and high quality
products and services to consumers. There are different types of elements that can have adverse
or negative impact upon respective company functioning. For this, entity by taking advantage of
PESTEL analysis can gain formative insight of all these factors impact and can gain opportunity
for more growth and development. It has been determined that with the assistance of this
evaluation entity can develop effective strategies and policies that will further allow them to
conduct their business operations in a feasible manner. Mentioned below pestle evaluation of
Rolls-Royce Motors is being done:
Political Factors
This factor include policies and practices related to political regulations, taxation,
competition policies and more (Gray and et. al., 2020). It is essential for Rolls-Royce Motors to
have proper knowledge and understanding of all these factors in order to conduct their business
operations in a smooth and stable manner.
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