Contemporary Developments in Business and Management Assessment

Contemporary Developments
in Business and Management
Assessment

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Introduction to Rolls-Royce Motor Cars Limited.................................................................1
External Environment Impact on the Working of Rolls-Royce Motors...............................2
TASK 2 ...........................................................................................................................................4
Relevance of Marketing Communication Mix to Rolls-Royce Motors( 100) ......................4
Areas for Improvement for Marks & Spencer........................................................................9
CONCLUSION..............................................................................................................................10
REFERENCES..............................................................................................................................12

INTRODUCTION
Business is termed as an organisation in which individual work together for a common
purpose. Offering of goods and services is being done in exchange for money. While
management is defined as managing organisation and coordination of business activities.
Management involves planning, directing, organising and controlling organisation resources in
order to successfully meet business objectives (Bell, Bryman and Harley, 2018). With the
assistance of proper management business can effectively able to stimulate their growth while
ensuring more profitable end outcomes. Report has been based, on Rolls-Royce Motor Cars
Limited. Entity conduct their operations in manufacturing and distribution segment. Organisation
was founded in the year 1998. Present project revolves around external environment impact upon
organisational working. Along with this report include position of entity and its response in order
to analyse company positioning in industry. Furthermore, include external environment
influence upon decision-making procedure and policies of entity. Lastly, recommendations and
areas of improvement is being provided in this report.
MAIN BODY
Introduction to Rolls-Royce Motor Cars Limited
Rolls-Royce is spire luxury auto-mobile manufacturer. Its motor cars is well renowned
for company attention towards finest detail, supreme quality and elegant hand workmanship.
Company offer one of the most exclusive luxury auto-mobiles to world that are build with
uttermost perfection. Entity is having long lasting history of rich traditions as company keeps on
delivering its product with effortless silence and power. Company always strive towards
perfection. Rolls-Royce Motors offer their products and services in manufacturing and
distribution segment and effectively satisfy needs and demand of customers with best. Company
headquartered in England, United Kingdom. Organisation duly serve their services worldwide
with their luxurious and quality products and always strive to excellence as to fulfil their pledge
of offering quality standards to consumers. It has been evaluated that company continuously
cared for their uncompromising standards and effectively serve their customers with finest and
best services.
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