Investigating the potential impact of cultural differences over the performance of business
Added on 2022-12-30
42 Pages12312 Words268 Views
Research Dissertation
Table of Contents
Title of the Research .......................................................................................................................1
Chapter 1: Introduction of the Research .........................................................................................1
Overview of the Research .....................................................................................................1
Background of the Research ..................................................................................................2
Rationale of Research ............................................................................................................3
Research Aim:........................................................................................................................3
Research Objectives:..............................................................................................................3
Research Questions:...............................................................................................................4
Project Structure ....................................................................................................................4
Chapter 2: Literature Review ..........................................................................................................7
Chapter 3: Research Methodology ................................................................................................13
Research Philosophy............................................................................................................13
Research Approach...............................................................................................................13
Research Methods................................................................................................................14
Data Collection Tools...........................................................................................................14
Data Sampling......................................................................................................................15
Ethical Consideration ..........................................................................................................15
Chapter 4: Analysis and Results ...................................................................................................17
Chapter 5: Findings and Discussion .............................................................................................33
Chapter 6: Conclusion and Recommendation ...............................................................................37
Introduction .........................................................................................................................37
Conclusion............................................................................................................................37
Recommendation..................................................................................................................37
References .....................................................................................................................................39
Title of the Research .......................................................................................................................1
Chapter 1: Introduction of the Research .........................................................................................1
Overview of the Research .....................................................................................................1
Background of the Research ..................................................................................................2
Rationale of Research ............................................................................................................3
Research Aim:........................................................................................................................3
Research Objectives:..............................................................................................................3
Research Questions:...............................................................................................................4
Project Structure ....................................................................................................................4
Chapter 2: Literature Review ..........................................................................................................7
Chapter 3: Research Methodology ................................................................................................13
Research Philosophy............................................................................................................13
Research Approach...............................................................................................................13
Research Methods................................................................................................................14
Data Collection Tools...........................................................................................................14
Data Sampling......................................................................................................................15
Ethical Consideration ..........................................................................................................15
Chapter 4: Analysis and Results ...................................................................................................17
Chapter 5: Findings and Discussion .............................................................................................33
Chapter 6: Conclusion and Recommendation ...............................................................................37
Introduction .........................................................................................................................37
Conclusion............................................................................................................................37
Recommendation..................................................................................................................37
References .....................................................................................................................................39
Title of the Research
Investigating the potential impact of cultural differences over the performance of business.
Chapter 1: Introduction of the Research
Overview of the Research
The project mainly aims to determine the impact of cultural differences over the
performance of the business. However, cultural differences are recognised as the most imperative
area of study which is widely considered to enhance individual knowledge and skills. Cultural is
defined as the set of values, beliefs, rules and institutions that are held through a specific group
of people (Gurung and Prater, 2017). Therefore, in the business world, culture is always treated
as in imperative aspect of success. Culture can be both a positive and negative impact over the
operations of the business and many businesses are struggling in the new and foreign
environment. Culture differences can affect the business in assorted manner like language issues,
pricing issues and the culture collisions are not uncommon mainly at the initial stages. Therefore,
it is important for the businesses to handle the issues in a manner in fulfilling the other part of the
business. Mistakes can be difficult to resolve but disrespect of the foreign culture can be
destroying the entire operations of the business. Whereas, culture differences also create positive
impact for the businesses in enhancing the talent pool and strength the workforce to improvise
the operations of the business. The project contains the study about the impact that are cause due
to cultural differences at workplace (Bauer, Matzler and Wolf, 2016). For better understanding of
the subject, a study is being executed over the analysis of Air Malta, as it is a large carrier airline
company in Malta. However, the company is operating within Europe, Middle East and the
North Africa and dealing with diversity at workplace, thus this also create issue in execution of
business operations. Culture differences creates major issue is communication and affects the
entire operations in adverse manner. In the modern business era, organisations are working for
attaining higher growth and success and for this, businesses are widely concern over managing
the culture and establishing effective international among the employees to execute operations of
the business effectively. Air Malta is operating at wider level and the business is facing the issue
related with different culture as Malta is a South European Island where people prefer to speak
some specific language like Maltese and English as they do not prefer to speak in other language
1
Investigating the potential impact of cultural differences over the performance of business.
Chapter 1: Introduction of the Research
Overview of the Research
The project mainly aims to determine the impact of cultural differences over the
performance of the business. However, cultural differences are recognised as the most imperative
area of study which is widely considered to enhance individual knowledge and skills. Cultural is
defined as the set of values, beliefs, rules and institutions that are held through a specific group
of people (Gurung and Prater, 2017). Therefore, in the business world, culture is always treated
as in imperative aspect of success. Culture can be both a positive and negative impact over the
operations of the business and many businesses are struggling in the new and foreign
environment. Culture differences can affect the business in assorted manner like language issues,
pricing issues and the culture collisions are not uncommon mainly at the initial stages. Therefore,
it is important for the businesses to handle the issues in a manner in fulfilling the other part of the
business. Mistakes can be difficult to resolve but disrespect of the foreign culture can be
destroying the entire operations of the business. Whereas, culture differences also create positive
impact for the businesses in enhancing the talent pool and strength the workforce to improvise
the operations of the business. The project contains the study about the impact that are cause due
to cultural differences at workplace (Bauer, Matzler and Wolf, 2016). For better understanding of
the subject, a study is being executed over the analysis of Air Malta, as it is a large carrier airline
company in Malta. However, the company is operating within Europe, Middle East and the
North Africa and dealing with diversity at workplace, thus this also create issue in execution of
business operations. Culture differences creates major issue is communication and affects the
entire operations in adverse manner. In the modern business era, organisations are working for
attaining higher growth and success and for this, businesses are widely concern over managing
the culture and establishing effective international among the employees to execute operations of
the business effectively. Air Malta is operating at wider level and the business is facing the issue
related with different culture as Malta is a South European Island where people prefer to speak
some specific language like Maltese and English as they do not prefer to speak in other language
1
and this create issue for the business in managing employees from the different culture and
language, thus this affects the growth of the business.
Background of the Research
In the global business era, communication is recognised as an imperative aspect for the
successful execution of daily business operations. Therefore, understanding cultural differences
and addressing the language issues are some of the considerations an individual need to have
when dealing with people from different culture, beliefs, norms, languages and so on. Businesses
in the modern era are often lost with the direction to gain progression due to less involvement of
people with each other from different culture (Frijns, Dodd and Cimerova, 2016).
People's norms, convictions, informal principles, and patterns of behaviour may all be
considered part of their culture. Cultural barriers can manifest themselves in a variety of ways,
depending on the organization's scale, place, and custom culture. These cultural barriers may also
arise as a result of organisational workers' attitudes. This study aims to explore the impact of
cultural differences on foreign organisations' business success, as well as the role of cultural
managing diversity and its implications for the workplace. (Bi and Lehto, 2018). Since Air
Malta Plc is Malta's flag carrier airline, the company's headquarters are in Luqa, with its hub at
Malta International Airport. The corporation was founded in 1973, and David Curmi is the
chairman of the board of directors. The corporation provides facilities in a variety of countries,
including Europe, the Middle East, and North Africa. Air Malta embarked on a fleet renewal
campaign between 2002 and 2007, opting to replace all of its aircraft with Airbus A319s and
A320s. With the other IATA airlines, Air Malta had about 190 interline ticketing agreements. In
the fiscal year 2018, the corporation made a profit of about €1.2 million. The company is
working with the immense number of employees who are belongs from the different culture. The
company Air Malta is mainly work for the motive of increasing the overall business performance
via managing the culture of the business at workplace as the company is operating with diverse
employees as it has its operating within different countries and the diversity creates both positive
and negative impact over the operations and progression of the business. Due to diversity at
workplace, Air Malta is mainly facing the issue of language differences and this has direct
negative impact over the progression of the business.
2
language, thus this affects the growth of the business.
Background of the Research
In the global business era, communication is recognised as an imperative aspect for the
successful execution of daily business operations. Therefore, understanding cultural differences
and addressing the language issues are some of the considerations an individual need to have
when dealing with people from different culture, beliefs, norms, languages and so on. Businesses
in the modern era are often lost with the direction to gain progression due to less involvement of
people with each other from different culture (Frijns, Dodd and Cimerova, 2016).
People's norms, convictions, informal principles, and patterns of behaviour may all be
considered part of their culture. Cultural barriers can manifest themselves in a variety of ways,
depending on the organization's scale, place, and custom culture. These cultural barriers may also
arise as a result of organisational workers' attitudes. This study aims to explore the impact of
cultural differences on foreign organisations' business success, as well as the role of cultural
managing diversity and its implications for the workplace. (Bi and Lehto, 2018). Since Air
Malta Plc is Malta's flag carrier airline, the company's headquarters are in Luqa, with its hub at
Malta International Airport. The corporation was founded in 1973, and David Curmi is the
chairman of the board of directors. The corporation provides facilities in a variety of countries,
including Europe, the Middle East, and North Africa. Air Malta embarked on a fleet renewal
campaign between 2002 and 2007, opting to replace all of its aircraft with Airbus A319s and
A320s. With the other IATA airlines, Air Malta had about 190 interline ticketing agreements. In
the fiscal year 2018, the corporation made a profit of about €1.2 million. The company is
working with the immense number of employees who are belongs from the different culture. The
company Air Malta is mainly work for the motive of increasing the overall business performance
via managing the culture of the business at workplace as the company is operating with diverse
employees as it has its operating within different countries and the diversity creates both positive
and negative impact over the operations and progression of the business. Due to diversity at
workplace, Air Malta is mainly facing the issue of language differences and this has direct
negative impact over the progression of the business.
2
Rationale of Research
The project into consideration is based on evaluating the potential influence of cultural
differences over the performance of the business. Therefore, this is a wide area of academic
writing which is imperative in creating value for the individual in enhancing personal as well as
professional skills and ability in relation to understanding the cultural differences and the issues
that has affected the operations of the business. The potential intention of executing this study
that, cultural differences is a major issue which is widely faces by the businesses. However, in
the era of globalisation businesses are seeking for moving towards overseas for the intention to
enhancing the operations and progression and for exploring international businesses are facing
the issue of cultural diversity which has widely impact over the progression of the business. The
study is imperative in providing in-depth idea about the issue of cultural differences and its
influence over the performance of the business. The another motive behind selecting this topic is
the personal interest of the researcher as the investigator wants to explore own idea and
knowledge in relation to the similar subject and gain effective academic records.
Research Aim:
Research aim is defined as the predetermined statement which mainly expresses the
intention or an aspiration of the investigation study. Therefore, it summarises within a single
statement and determines the aspects what the researcher is hope to attain at the end of the
investigation. This is the most considered aspect of the research as the entire investigation is The
potential aim of this study is “To investigate the potential impact of cultural differences over the
performance of business. A study on Air Malta”.
Research Objectives:
Research Objective is mainly determined as the concise and clear statement which
determined the major purpose of the investigation and categorise the variables in different
statements for effective understanding of the project. This section of the research is widely
encompassing over the aim of the study and the key objectives that are interconnected with the
aim of the research are associated as under:
To understand the conceptualization about culture differences within a business.
To examine the benefits and limitations of culture differences in context to business.
To identify the impact of Cultural Differences on global operations of Air Malta.
To determine the different issues faced by Air Malta in relation to culture differences.
3
The project into consideration is based on evaluating the potential influence of cultural
differences over the performance of the business. Therefore, this is a wide area of academic
writing which is imperative in creating value for the individual in enhancing personal as well as
professional skills and ability in relation to understanding the cultural differences and the issues
that has affected the operations of the business. The potential intention of executing this study
that, cultural differences is a major issue which is widely faces by the businesses. However, in
the era of globalisation businesses are seeking for moving towards overseas for the intention to
enhancing the operations and progression and for exploring international businesses are facing
the issue of cultural diversity which has widely impact over the progression of the business. The
study is imperative in providing in-depth idea about the issue of cultural differences and its
influence over the performance of the business. The another motive behind selecting this topic is
the personal interest of the researcher as the investigator wants to explore own idea and
knowledge in relation to the similar subject and gain effective academic records.
Research Aim:
Research aim is defined as the predetermined statement which mainly expresses the
intention or an aspiration of the investigation study. Therefore, it summarises within a single
statement and determines the aspects what the researcher is hope to attain at the end of the
investigation. This is the most considered aspect of the research as the entire investigation is The
potential aim of this study is “To investigate the potential impact of cultural differences over the
performance of business. A study on Air Malta”.
Research Objectives:
Research Objective is mainly determined as the concise and clear statement which
determined the major purpose of the investigation and categorise the variables in different
statements for effective understanding of the project. This section of the research is widely
encompassing over the aim of the study and the key objectives that are interconnected with the
aim of the research are associated as under:
To understand the conceptualization about culture differences within a business.
To examine the benefits and limitations of culture differences in context to business.
To identify the impact of Cultural Differences on global operations of Air Malta.
To determine the different issues faced by Air Malta in relation to culture differences.
3
To access the ways through which Air Malta can implement to resolve culture differences
issues.
Research Questions:
An investigation question is defined as the question which an investigator is sets out to
answer, a research will need information accumulation, analysis and methodology for vary the
investigation widely. This aspect of investigation is widely relay over the aim and objectives of
the research. Thus the potential questions that are specific to the study are described as below:
What is the conceptualization about culture differences within a business?
What are the benefits and limitations of culture differences in context to business?
What is the impact of Cultural Differences on global operations of Air Malta?
What are the different issues faced by Air Malta in relation to culture differences?
What are the ways through which Air Malta can implement to resolve culture differences
issues?
Project Structure
A project structure mainly renders the framework within which the development effort will
be accomplished. In addition to this, it mainly defined as the combination of all identifiers
structures that are implemented in the project for objects, pages, devices and the functions. A
project structure is imperative in providing systematic review to the work in which all the
important aspect of the investigation is covered in appropriate manner. A structure mainly
provides an outline specification that assist the entire project in right manner to generate
significant outcome. The suitable structure for this project based on the aspect of investigating
the potential impact of cultural differences over the performance of business, is described as
below:
Chapter 1: Introduction
This is the primary and foremost considered chapter of the investigation as it works as the
introductory section which renders an effective overview to the reader in relation to the chosen
subject area. Therefore, in the context to this existing project based on the aspect of evaluating
the potential impact of cultural differences over the performance of business, introduction is
imperative in summarising the purpose of conducting the investigation. This chapter is
encompassing over different subheadings which covers the overview of the research, background
of the research, rationale of the research, aim, objectives and questions of the research. In
4
issues.
Research Questions:
An investigation question is defined as the question which an investigator is sets out to
answer, a research will need information accumulation, analysis and methodology for vary the
investigation widely. This aspect of investigation is widely relay over the aim and objectives of
the research. Thus the potential questions that are specific to the study are described as below:
What is the conceptualization about culture differences within a business?
What are the benefits and limitations of culture differences in context to business?
What is the impact of Cultural Differences on global operations of Air Malta?
What are the different issues faced by Air Malta in relation to culture differences?
What are the ways through which Air Malta can implement to resolve culture differences
issues?
Project Structure
A project structure mainly renders the framework within which the development effort will
be accomplished. In addition to this, it mainly defined as the combination of all identifiers
structures that are implemented in the project for objects, pages, devices and the functions. A
project structure is imperative in providing systematic review to the work in which all the
important aspect of the investigation is covered in appropriate manner. A structure mainly
provides an outline specification that assist the entire project in right manner to generate
significant outcome. The suitable structure for this project based on the aspect of investigating
the potential impact of cultural differences over the performance of business, is described as
below:
Chapter 1: Introduction
This is the primary and foremost considered chapter of the investigation as it works as the
introductory section which renders an effective overview to the reader in relation to the chosen
subject area. Therefore, in the context to this existing project based on the aspect of evaluating
the potential impact of cultural differences over the performance of business, introduction is
imperative in summarising the purpose of conducting the investigation. This chapter is
encompassing over different subheadings which covers the overview of the research, background
of the research, rationale of the research, aim, objectives and questions of the research. In
4
addition to this, here as suitable analysis has also been provided in relation to the chapters that
are covered in the entire dissertation.
Chapter 2: Literature Review
This is the another important chapter of the investigation where the key purpose of the
investigation is to deliver a better understanding about the chosen study area in the form of
theory. In this suitable theoretical perspective has been provided via dividing the aim into sub
points. In the case of this existing project, literature review is effective in developing theoretical
framework over the aspect of cultural difference and its impact over the performance of the
business via the assistance of secondary sources like books, journals, articles, newspapers and so
on. Thus, this aspect of the investigation is imperative in enhancing theoretical perspective to
support the work in right direction.
Chapter 3: Research Methodology
Research methodology is the third and another important aspect of the dissertation as it
renders clear idea over the type of methodologies that are important to be followed in the
research at the time of carry out the research in right manner. This section of investigation is
relay over assorted applications which are imperative in adding the project in right manner. This
section of investigation mainly covers research methodology, research strategy, data collection
tools, research philosophy, research approach, data sampling, ethical consideration and so on.
Which are relevant to the present study as for carrying the study research have provided core
preferences to the both primary and secondary research.
Chapter 4: Data Analysis and Results
This section mainly comes after analysing the suitable methods that are effective for the
project to reaching at the significant outcome. In this stage the investigator identifies, evaluate
and interpret the information for the intention to analysing the suitable results. In respect to
obtain effective result for this existing investigation primary study is executed and analysis will
take place via applying thematic analysis approach, thus it is suitable in evaluation the
information gathered though the help of questionnaire. Here the results are obtained via
evaluation the information that are gathered by the primary study.
Chapter 5: Findings and Discussion
This is the another important area of an investigation as in this data has been analysed to
generate significant outcome. In the context to this present investigation work, discussion will be
5
are covered in the entire dissertation.
Chapter 2: Literature Review
This is the another important chapter of the investigation where the key purpose of the
investigation is to deliver a better understanding about the chosen study area in the form of
theory. In this suitable theoretical perspective has been provided via dividing the aim into sub
points. In the case of this existing project, literature review is effective in developing theoretical
framework over the aspect of cultural difference and its impact over the performance of the
business via the assistance of secondary sources like books, journals, articles, newspapers and so
on. Thus, this aspect of the investigation is imperative in enhancing theoretical perspective to
support the work in right direction.
Chapter 3: Research Methodology
Research methodology is the third and another important aspect of the dissertation as it
renders clear idea over the type of methodologies that are important to be followed in the
research at the time of carry out the research in right manner. This section of investigation is
relay over assorted applications which are imperative in adding the project in right manner. This
section of investigation mainly covers research methodology, research strategy, data collection
tools, research philosophy, research approach, data sampling, ethical consideration and so on.
Which are relevant to the present study as for carrying the study research have provided core
preferences to the both primary and secondary research.
Chapter 4: Data Analysis and Results
This section mainly comes after analysing the suitable methods that are effective for the
project to reaching at the significant outcome. In this stage the investigator identifies, evaluate
and interpret the information for the intention to analysing the suitable results. In respect to
obtain effective result for this existing investigation primary study is executed and analysis will
take place via applying thematic analysis approach, thus it is suitable in evaluation the
information gathered though the help of questionnaire. Here the results are obtained via
evaluation the information that are gathered by the primary study.
Chapter 5: Findings and Discussion
This is the another important area of an investigation as in this data has been analysed to
generate significant outcome. In the context to this present investigation work, discussion will be
5
carry out over the aims and objectives of the research as in this an analysis has been executed to
analysing the primary as well as secondary data to reaching at the suitable results.
Chapter 6: Conclusion and Recommendation
This is the last section of investigation and it considered as the most imperative one. This
chapter mainly specifies the entire summary of the investigation to the readers. The conclusion is
mentioned in summary and the summary mainly involves all the essential aspects of the research
that have contributed in the quick achievement of the research aim, objectives and questions. On
the other hand, as per the evaluation of the findings few recommendations are also provided in
the end to the Air Malta to overcome the issues of cultural differences and attain more
advancement.
6
analysing the primary as well as secondary data to reaching at the suitable results.
Chapter 6: Conclusion and Recommendation
This is the last section of investigation and it considered as the most imperative one. This
chapter mainly specifies the entire summary of the investigation to the readers. The conclusion is
mentioned in summary and the summary mainly involves all the essential aspects of the research
that have contributed in the quick achievement of the research aim, objectives and questions. On
the other hand, as per the evaluation of the findings few recommendations are also provided in
the end to the Air Malta to overcome the issues of cultural differences and attain more
advancement.
6
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