Managing a Small Business Project - Britannic Group
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Added on 2020-10-05
Managing a Small Business Project - Britannic Group
Added on 2020-10-05
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Managing a Small BusinessProject
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Aims and objectives for project.............................................................................................1P2 Produce project management plan incorporating: costs, scope, time, quality,communication, risk and resources.............................................................................................2P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stagesfor................................................................................................................................................4Completion..................................................................................................................................4PART 2............................................................................................................................................6P4 Carry out small-scale research by applying qualitative and quantitative research methods..6PART 3............................................................................................................................................8P5 Analysis of research and data using appropriate tools and techniques..................................8P6 Recommendations as a result of research and data analysis................................................17P7 Reflect on the value of undertaking the research to meet stated objectives........................18CONCLUSION..............................................................................................................................18REFERENCES .............................................................................................................................19.......................................................................................................................................................20
INTRODUCTIONDigitalisation means to perform activities with the help of technological means. Throughdigitalisation, there is use of techniques through which physical data is converted into digitalmeans. In digitalisation, there is use of internet, computer system, etc. Digitalisation helps toperform business operations in more effective and efficient manner. There are many factorswhich affects growth and development of business. Digitalisation helps to conduct business insmooth and efficient way and take actions as per market demand. This report is based onBritannic Group (Bakker and et. al., 2011). This association deals in communication andnetworking equipments. In this company, digitalisation is one of the essential component whichhelps them to increase profits and sales of association. In this report, there is research conductedto know the impact of digital technology on various departments such as HR, marketing,accounting, etc. this report discuss about project management plan, aims and objectives ofproject, techniques of research such as breakdown and Gantt chart, research methods,recommendations, etc. PART 1P1 Aims and objectives for projectThese days digitalisation is one of the essential component which is required to beconsidered by managers of association. This helps to perform business operations in better andspecific way. There are possibilities of change in working style and hence manager has to plantraining and learning program. With the help of new techniques, strength can be improved anddefects can be reduced. As in case of Britannic Group, there is use of various technologicalmeans which are effective and significant for market growth. While applying changes in businessoperations, it is essential to work according to guidance of managers, so positive results can beachieved. To accept technological changes, there are many problems such as training cost,installation cost, up-gradation, etc. So there are possibilities that association may gets divertedfrom their main targets (Bakker and et. al., 2011). In Britannic Group, digital technology is much needed to perform business operations inbetter and effective way. There are many departments in Britannic Group such as HR, IT,Research and Development, etc. These departments has interrelation with each other. It isessential to know what can be done through which changes are implemented in better way.
Communication is the sector where digitalisation is much essential and perform businessactivities in better and appropriate way. In communication, there is use of various approachessuch as internet services, telephonic communication, etc. Digitalisation helps to serve customersas well as within organisation also. For e.g. marketing department can serve information or queryfrom customers to service department through LAN, etc. This helps to improve quality ofservices and satisfaction among customer (Crane and Matten, 2016). Workers are also satisfiedthat they are working with latest techniques. Digitalisation is effective for reducing productionand waiting time. There is proper and appropriate information delivered to concern departments.With digitalisation, up-gradation in communication equipments is possible and there willdelivery of latest and upgraded services such as 4G, 5G services. Topic: How social media has transformed business activities, e.g. operations, marketing,accounting and HR.Aims: The aim of this research project is to adopt social media which helps to make changes inoperations of various departments of organisation.ObjectivesTo analyse the impact of digitalisation on operations conducted in Britannic Group To evaluate the issues faced by departments due to accepting social media in businessoperations. To know impact of social media on overall business growth and development.Research questionsWhat are the impact of digitalisation on operations conducted in Britannic Group ?What kind of issues faced by the departments due to accepting social media in businessoperations.What is impact of digitalisation on overall business growth and development?P2 Produce project management plan incorporating: costs, scope, time, quality, communication,risk and resourcesProject management plan means to plan research activities in better and appropriatemanner (Eweje, Turner and Müller, 2012). This plan helps to perform research work in properway and it delivers knowledge to subordinates. Research can be performed in a proper manner ifplanning is done effectively. this helps to perform business operations in effective and efficientmanner. This plan is farmed by top level managers which helps to perform business operations in
proper and prompt manner. There is involvement of cost, time, risk, resources, etc. So with thehelp of this project it is easy to frame policies and take actions which are appropriate for marketgrowth. Top level managers of Britannic Group has to work according to market trend and takeactions to satisfy customer demand.Cost- Cost is one of the essential component which helps to perform research inappropriate way (Eweje, Turner and Müller, 2012). In accepting digitalisation, there is need ofmoney to work in appropriate manner. Manager of Britannic Group has to work according to settargets, so profits does not get affected in adverse manner. Cost for implementing social mediamust be planned so it can be reduced down, which helps to increase profits of Britannic Group.Implementation cost of social media is £ 1500. apart from this there are some different cost alsosuch as promotional, advertisement, catalogues and training charges. Total forecasted budget 2017-18(£)Particulars Implementing technology cost1500Promotional expense500Advertisement expense450Catalogues 160Training charges650Total cost3260Scope- Scope of digitalisation is more in today's era. It is essential to select approachesthrough which changes are possible in working style. With the help of digital technology,performance gets improved and it helps to make positive change in business operations.Britannic Group deals in telecommunication sector, so digital technology helps to performbusiness operations as per customer demand. Scope of social media for growth and developmentof Britannic Group because in telecommunication sector, services are needed to be rapid andfast. With the of social media, it is easy to market new services, to keep eyes of competitor'sstrategy, etc. It is easy to take feedback from customers related to services.Time- Digitalisation helps to perform, business operations in specified time. There mustbe some specified time period for achieving targets. Digital technology helps to perform businessoperations in effective and efficient manner. Positive results can be judged with the help ofdigitalisation as customers gets vest services with minimum time. Time required to complete thisproject is with the help of social media, queries of Britannic Group customer's get resolvedquickly. It is helps to have knowledge about external parties. This also reduces time forcommunication, hence performance of overall organisation gets improved.
Quality- Quality of product or services of Britannic Group gets improved. It is essentialto take actions which are signifiant for organisational growth and development. It is essential thatmanagers of Britannic Group must analyse what can be done through which best quality servicescan be given to customers (Fisher, 2011). Britannic Group deals in telecommunication sector, inwhich there is much competition. With the help of social media, it is easy for managers tocontact with customer regarding feedback and hence actions can be improve quality of services.Communication- Digitalisation is one of the essential component which has to makechanges in communication style also. Britannic Group deals in tele- communication equipments,so it is essential for them to make policies which are helpful to improve it and hence customersatisfaction will be there. With the help of social media, communication gets ease for managersof Britannic Group. This helps to make fast decisions and deliver it to subordinate level. Whensome new scheme, services is launched by Britannic Group then it can effectively communicatedto consumers.Risk- Changes are taking place very frequently in communication sector, so whileadopting digitalisation, there is risk of technological up- gradation. There are possibilities thatdue to change in technology manager of Britannic Group has to train employees. There is risk offrequent up-gradation of social media applications. This might require time as well as cost. Thereis requirement of time as well as cost, so this affects performance of organisation in market.Resources- Resources is one of the essential component which helps to acceptdigitalisation (Keller, Parameswaran and Jacob, 2011). In Britannic Group there is need ofinternet, commuter, telephone, etc. through which digitalisation can be effective for variousdepartments such as HR, IT, Operations, sales, etc. For ensure effective implementation ofdigital technology and to get various benefits related with it, it is very essential for enterprise tohave adequate amount of resources. Major resources require by entity for implementation ofdigital technology are funds, workers, technical resources and many more. P3 Produce a work breakdown structure and a Gantt chart to provide time frames and stages forCompletionResearch forms one of the most effective tool for effective decision making as it assistsmanagers to get wide range of information about different micro and macro factors related tobusiness environment and also to get opinions and ideas of its people. An effective plan of actionhelps provides guidance and necessary directions for efficiently implementing its various
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