Digital Marketing Strategies and Swipe Card Technology

This assignment is about analyzing digital marketing strategies and implementing swipe card technology at ECBC. It involves researching digital marketing channels, understanding business models, and preparing a work breakdown structure for the implementation of swipe card technology. The task also requires collecting data through surveys, creating questionnaires, and interpreting results. Additionally, it involves procuring hardware devices, training staff, and installing equipment.

MANAGING A
SUCCEFUL BUSINESS
PROJECT
(A project to integrate digital marketing with ECBC’s traditional marketing function to
reduce reliance on single recruitment channel)

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Research aim and objectives.............................................................................................1
P2 Project management plan..................................................................................................4
P3 Work break down structure and Gantt chart..................................................................12
TASK 2..........................................................................................................................................15
P4 Small scale research........................................................................................................15
TASK 3..........................................................................................................................................19
P5 Research and data using appropriate tools and techniques.............................................19
P6.Recommendation.............................................................................................................25
TASK 4..........................................................................................................................................25
P7 Reflection........................................................................................................................25
CONCLUSION..............................................................................................................................26
REFERENCES .............................................................................................................................27

INTRODUCTION
Implementing digital marketing techniques can be acknowledged as highly profitable for
all businesses; digital marketing provides assistance to the growth of the company and facilitates
sound revenue. Hence, through the use of digital marketing techniques and technology, firms
will be able to expand their business and achieve higher profitability. This concept appears to
have major impact in the current economy, and is seen to effect every sectors (Zott, Amit and
Massa, 2011). This assignment is based on East End Computing and Business College (referred
to as ECBC throughout this report) in London; a private college providing higher education. The
college was founded in 2001, with a purpose of offering services related to education to domestic
or international students. Hence, the college will need to use both traditional marketing along
with digital marketing techniques in order to effectively market and position the college. For the
purpose of this report, the focus will be on how the integration of digital and traditional
marketing will reduce the reliance on a single recruitment channel. This report will provide clear
aims and objectives for the college and the current project, work breakdown frame along with
Gantt chart, and a project management plan. In the latter phase the report will explain small scale
research, data uses and research along with recommendations and self reflection.
TASK 1
P1 Research aim and objectives
Digitization has expand their structure accordingly to the environment of business with
the helps of it company can easily garb effective business growth and their wished objective
objective in sufficient manner. Therefore, East End Computing and Business College adopts
advanced tool for their collage they will be helpful to have their desires targets and objectives in
pre determine time in order to provide quality services to their students. With the help of this
process they are able to capture more eyes of workers to understand advantages of digital tool in
their working approaches in easy manner (Teece, 2010). Hence for East End Computing and
Business College advance technology will help them to have effective services of their divisions
of HR, marketing, operational and accounting. Digital technology facilitates quality process ,to
an organisation in order to apply it on their activities of business form entire planning to steps of
execution activity. Through it, firm can easily boot up their values and arrange data, computing
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process and collaboration in effective and efficiency manner. There are some of the term that are
undertakes and all of them are related to the project report like as:
Topic – Project on effective use of digital technology in east end collage.
Background of project – This report project is generally grounded in the use of digital tool for a
operating firm in order to have wished target in efficient manner. After using this process the
collage will have enough capability to attain their business success and benefits through
performing by this process. Digital technology also facilitates help to then in purpose to opts
modern techniques of studies for their students to launched a very new and advanced world top
them. With the helps of this process management employees of collage can understand the use of
new tool and technology along it will makes impact on their future related growth, and objective
as well (Stokes and Wilson, 2010). Digital technology in an organisation used to frame values of
the business and expand their roots or structure in effective manner at wanted place because it
minimise the costing and extra time of working easily.
Research Aim – To effectively analyse the integration of digital marketing with the traditional
marketing function to reduce the reliance on a single recruitment channel.
Research Objectives – there are different several goals of East End Computing and Business
College which are undertakes for using advance technology in their activities like as:
The main objectives of the project is to:
 Increase the student enrolment by 10% in 2018.
 Reduce the cost of Traditional marketing by 5% in 2019.
 enhance the brand awareness by reaching more audience by 2019.
Digital technology along with digital marketing can aid in expanding the structure of a
company accordingly with the environment of business, in addition, a company can obtain
effective business growth. Thus, should East End Computing and Business College adopt such as
advanced tool for their college, the organisation will be able to achieve a potential goal of having
providing quality services to their students. Furthermore, this process will be able to capture the
attention of current employees and allows them to understand the advantages of using digital
marketing tools (Teece, 2010). In addition, employees of the college can understand the use of
the new tool, along with making an impact on their future related growth, and objectives (Stokes
and Wilson, 2010). Therefore, ECBC will advance, and the use of digital technology will help
them to obtain effective services for their divisions such HR, marketing, operations and
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accounting. In order to apply digital marketing techniques their needs to be set out plan, in order
to reach the desired outcome of the company. Through this the company can effectively and
efficiently track their process whilst aligning this with their goal.
As mentioned, this project will mainly focus on the integration of digital marketing tools
in order to reduce the reliance of using one single recruitment channel. After applying this tool
the college’s HR and Marketing process, the organisation should have enough capability to attain
further business success and benefits from applying a marketing message to a wide audience.
This is a highly important benefit of digital marketing, as it allows for even a small company to
reach a wide audience, without having a large budget. Due to availability of social media, a
company can advertise a job without spending a dime in doing so. Thus, the use of digital
marketing will aid to expand the roots and structure of a company in an effective manner, while
also minimising cost and extra working time.
Success criteria- The success criteria are pre determine standards with the help of it a
project or research task will be judged. In the a evaluation happen whether the project task is
successful in the mind of all partners or stakeholders also success criteria is a important element
as other business requirement. Basically, this phase of research project has major motive and
prominent value cause through it research will be able to investigate the criteria in order to
measuring the success of a particular project success. It is essential for a project success criteria
that its all practitioners are experts in determining and setting success criteria and also it helps in
reducing the failures and helps in increasing project success. Generally, project success criteria
is a definition in measurable context that depicts what needs to be complete for a certain task or
research which to be acceptable to the Client, and end user who gets affected by the project. A
research success criteria is based on the success factors which can be consider as some of the
prominent activities that is required for ensuring the success criteria of a certain research project.
Hence it is true, that research task's success criteria and factor are confusingly interconnected to
the description and implementation of the project quality.
A project success criteria are known as certain standards by which task and research will
be judged at the end to determine whether or not it will be successful. Inn this report, researcher
will defines a target through they tries to make more admission in their collage which will be 10
percent higher then last year but the measurement will be come in the end of 2018. they also
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wished to take in the digital marketing and minimise the cost of traditional marketing that will
reduces by 5 percent but the judgement will be shown in 2019.
P2 Project management plan
Project management is generally a framing process that is used to have efficient and
required information of objective that firm should attain in their working approach. These types
of process generally use to examine this report project. The term project management plan is a
basic but essential planning which involves various kinds of information and data which all are
required for completion of this report. It helps in drawing a layout which denotes all the result of
data through which collage will be able to frame their strategy for expanding their business. All
the draws or outline involves the design, arrangement, execution, monitor and control process in
sufficient manner (Porter and Kramer, 2011). After all this inclusion this frame is ready for
reference for the procedure for collage in order to grab wished outcome in effective manner.
There are different several elements are undertakes below like as-
Cost – Digital marketing is a fairly cheap way to effectively reach a wider audience.
However it is important to consider some of the potential costs, although most digital tools are
free there are some which are sold at a price, such as photoshop, which is needed should the
company want to create marketing campaigns. In addition, displaying a job role online can also
have certain costs, as some websites charge for their service. Thus, although the cost of digital
marketing may appear as minimum, a budget for implementing such a change should applied as
the company should be aware of the potential cost.
Digital technology is having a wider scope in each and every firm. Hence before opting
advance techniques management and manager of the collage required to determine some the
costing which occurs at time of applying this advance technology in operational activities. For
East end collage it is signifying to examine the final total costing of this report project that can be
make impact on other working activity of collage.
Break down of the potential cost- cost break down is an continuous and systematic
procedure in order determining the each and every factor that contains the entire cost of a good,
services and package. It provides a certain dollar worth to each factors and alternately, the value
of each and every single elements are showing as a percentage of the total cost.
Here is a cost break down for research project:
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Breakdown the cost of digital marketing
Scope – In new conditions each and every firm opts advance technology because it
provide help to frame values for them. Scope of digital technologies is very wide and if it is uses
in suitable manner then this will surly facilitates wished out come. Therefore, this tools is helpful
for east end computing and business collage in order to make values of their each one of
department as operations, marketing, HR and accounting as well.
Scope is generally a set of boundaries which helps in defining the extent of a research
project. The scope provide detailed about what is to be delivered to their customers. Hence the
report is based on digital technology which the collage wishes to accept or implement in their
collage so that they can be able to take move form traditional technology to advance technology
and this will be a effective opportunity for east end collage. It is also provide integration of
digital marketing in the east end collage. Integration is about merging the advance technology in
to the collage that will be helpful for their working process and it will build reliability of the firm
in the market.
The sited project report is not going to provide any kind of facility to their students
through it they will get class and lectures at their place or any types of web based platform hence
college is opting digital technology in their educational institute. It is about virtual learning
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education which a web based stage that offers learning to the learner at their comfort level or
zone also it does not need any kind of class room. Hence the associated project is excluding it
cause college opts digital advancement for their students and for it they required to come up to
the collage.
The project is based on adoption of digital technology in the east end collage hence the
management of collage is having motive that is states as- “to effectively analysis the integration
of digital marketing with the traditional market functions to reduce the reliance on a single
recruitment channel ”. basically the aim or objective of the firm is about merging of advance
marketing with traditional marketing that facilitates help for minimise the function of recruitment
which is still relaying on single channel. East end collage required it cause they have think that if
they merge their both of marketing function then for the recruitment they will no longer relaying
on one an only recruitment channel. Therefore it helps in reducing the dependency on a single
recruitment system and east end collage will be able to get more of options form other media and
channel.
For the integration of digital marketing and traditional marketing. East end collage will
do certain things such as if they are merging both of the marketing techniques then collage
required to build up the website for their collage if they are not having the same and effectively
active on social media pages. So that management of the firm will be able to get efficient and
talented pool of recruitment and also found able to make more of promotional activities for their
east end college.
In order to attain pre determine objective east end collage will needs to change their
traditional marketing techniques, tools or methods in accordance to the new and advanced
techniques cause the collage named as east end is going to merge their marketing function form
traditional to digital which leads them to have more and effective options for recruitment for
their college. For achieving the business objective they set up SMART objective which is rolling
as the goals completion strategy cause it helps in sorting down the priorities and allows
management to work according to it. SMART is basically a acronym for defining the firm goals;
 Specific- east end college required to keep their concentration on what they actually need
in their firm and work on that only so that they will grab their objective in effective
manner cause their their concentration will not be disturbed.
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 Measurable- this point is about differentiation of success or failure cause if the objective
are enough measurable then only it will be achieved and get success but if not then it will
be a cause of project failure. Hence firm needs to look after the core worth of their
objective and also do not relays on possibilities cause if main thing is not conforms then
how they can proceed to further.
 Achievable- All the determine needs to be very realistic cause imaginary things are not at
all attainable.
 Realistic- all the objective needs to be real and do not make any doubt cause asking more
about it made it impossible hence once the goals has been determine then quick working
on the same is required.
 Time frame- for the successful attainment of determine objective it is essential to set a
time scale which provide guidance to the project manager for completing the objective in
effective manner.
As if some of change happens in their objective attainment strategy will be improved
with more of effective elements through the help goals of east end college will be achieved along
with it their workers will be more efficient for their working cause all things are determine and
they are having clear strategy for attaining objective. Other side objectives and procedure will
stays the same. When the east end college are merging their traditional and digital marketing
function then, individuals are their major stakeholders cause they get highly effected through this
merging cause firstly college is using traditional marketing function for recruitment and now
they are merging with digital marketing this will provide wider scope for candidates.
Time – whenever a company or organisation supposed to opts digital technology in their
firm then they needs it determine some particular time in order to adopt it in effective manner
cause, digitalisation will take more time duration to implement on each and every activity of
business. Hence, management and manager required to examine time factors which will be
consumed for application of this process in operational approach (Peppard and Ward, 2016).
After having digital technology a firm can be able to reduce extra time and costing form the
project that makes effects on working activity of the workers.
When a company commences the implantation of digital marketing tools, the
organisation will need to consider the time needed in order to effectively implement this new
technique into their overall marketing plans, as this stage will most likely take some time. Hence,
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management are required to examine and consider the time factors which will take place for
application of this process in the operational approach (Peppard and Ward, 2016). Once the
implementation stage has passed, an organisation is able to reduce the overall time needed, and
thus the cost of project as less labour hours and resources are needed.
Quality – it is considered that, project management plan build value for a certain
objective which is used by manager in order to having their advantages in business. Quality of
the plan is essential cause this the only thing which ensure the manager of the project that the
working is going in right way and all the information are appropriate. It is used to creates
effectiveness in the procedure and working techniques. For this procedure East End Computing
and Business College needs to make values for quality results.
A project management plan is considered to add to the overall value of certain objectives
created, as a clear plan will enable the best possible results. The quality of the plan is of great
importance; through providing all the correct information, research objectives and goals, the
company will be best be able to assess if the project is heading in the right direction and if the
required results are being achieved. Thus, ECBC will benefit from making a quality project plan
as it will aid in the overall success through the implementation process and in the future.
When the result comes for the entire research; it will help the end use or management of
east end collage for implementing this outcome in to their organisation and get effective benefits.
Communication – it is a prominent element that is essential for project. It is generally
used to creates effective and sound skills of the workers by utilizing suitable communication.
These types of skills are creates positive environment in firm for all employees. In order to use
digital technology East End Computing and Business College required to creates some quality
skills for their workers who can easily reduces the differences and makes values for pre setting
skills among them.
This is evidently a prominent element that is essential for any work environment and
project. Successful and efficient communication can help to create a positive environment for all
employees, and thus allowing for a higher work level and commitment. Furthermore, within
digital marketing communication is a key factor, as being able to advertise something correctly
and appropriately has never been so important, as once something is on the Internet, it is very
hard to ‘delete’ it. Thus, this is a very important factor to be considered by ECBC.
Communication strategy- CREATE HEIRACHY OR FLOWCHART
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It can be said that communication is considered as backbone of every organisation. It is
that which needs to be there in company which help to understand the each and every scenario in
better manner. In most of organisation, some task and activities are there which result into failed
execution just because the interaction among the people involved in such criteria was not proper
and sometimes lead to chances of disputes in firm.
Communication and interaction is such which needs to be done in perfect way so that effective
working can be seen in entity too. There are various importance of communication in industry
and some of those are as:
 Communication is such which help company to earn higher profit and manipulate firm to
attain their goals and objectives.
 Communication is thus help in completing the work on time too.
 Proper interaction among every department in enterprise can convert the whole working
scenario in having best work even though it can lead to minimisation of conflict situation.
 Effective interaction is such which help in execution of plan in better manner too.
Moreover, there are various levels in industry which are considered as main criteria
which help company to attain their goals and objectives in great way. Those levels are as:
Upper level: In this level various people are there who are busy in making policy and
procedure for whole organisation and even thus several strategy and decision are also prepared
so that compete with competitors outside organisation. The people in such level are (Directors,
top executives, senior managers etc.) who work hard and bring many policy related to human
resource and motivate one and all in great manner so that they can attain their goals and
objectives.
Middle level: They are those who act as pool in between the both levels and has
responsibility to provide information related to lower level to them in proper manner and even in
detail as well. In this level various thing are being considered and those are as (managers of
every department, superiors and supervisor too etc.), they also set standard for lower levela nd
provide proper direction to them as well.
Lower level: This is such level where the whole working take place and thus human
resources work as one. Even though they have to work in right context so that every task can be
completed on time and even in right context too and thus this is such which manipulate the
whole organisation to attain their goals and objectives in better manner.
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Different line of reporting are as follows:
 In organisation, every level report to each other as (lower level report to middle level,
middle level to upper level etc.) this help in having better communication scenario in
organisation and two- way interaction can also be there too.
 The reporting is such thing which take place after completion of every task done in
company. Reporting should be done on regular intervals.
 Various things will be reported to their upper level as, completion of work is being done
and if any conflict is there etc. these things are there which is being reported to their
upper level in better manner.
 Even though it is required to have proper meeting and group discussion which can help
lower level to keep their views as well to the upper level in great way. This is something
which can help them to ignore the chances of dispute and human resource can work in
effective manner too.
Risk – it is true that, digitalisation is sound and effective resource that is provide helps to
have proper result to it's users (Laudon and Laudon, 2016). But other side this techniques is
having wider risk therefore it is signifying that their users will understand the values sand certain
knowledge which is needed before applying all advance techniques in the firm. If an organisation
or a company is not understands the sufficient use of digitalisation than it will make negative
impact on their working skills and practises.
The use of digital marketing is a highly effective tool which provides marketeers with the
ability to reach a wide audience very quickly (Laudon and Laudon, 2016). However, this
technique does have certain risks and weaknesses. Firstly, as mentioned in the point above, once
something has been uploaded online it is very difficult to make it completely disappear.
Secondly, reaching a wide audience is not always good, and more specifically for this project,
although ECBC may very well receive applications from a bright pool of candidates, it may also
receive application from the wrong individuals, making the screening process more lengthy.
Thirdly, if a company is unable to successfully implement digital marketing within their current
marketing plan, it may backfire and have an overall negative effect on the business.
Risk
Resistance to change by office staff
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It is true that; major risk happens with change that occurs when change implemented in
the management. As resistance to change is normal in each and every firm. There are some
common reason that shows why persons are resist the change.
 Shock and fear of unknown- Change comes with uncertainty that is why staff members
are getting afraid to accepting the change in their firm.
 Former change experience- generally, employee's attitude for the change is based on past
experience or in which way they have faced the change. If staff member is not able to cop
with the change then they will show resistance to change in the management.
 Lack of confidence- people resist for the change cause sometimes they are not having
enough courage to bear risk or have confidence to work with a whole new thing in their
organisation. They get afraid form wrongdoing that may leads them to their job loss.
 Lack of support- whenever change imposed to the management or in working
environment, authority force their staff for accepting change instead of supporting and
resolve issues; they are having with change.
Risk management strategy:
In order to reduce the resistance to change East End Collage are framing the strategy
which helps in improving the change acceptance in their management.
 Provide clear information in advance- For imposing any change and made them accepted
by the staff member firm needs to provide effective and clear image of policies so that
they get confidence for accepting change.
 Encourage participation- firm required to made their employee more participative in
order to establishing the change in management.
 Provide counselling- if firm suppose to imply some changes in their project or any
division than they required to facilitates effective and efficient counselling to their
employees so that they will be ready for accepting the changes.
Resources – Advance technology will provide help in order to offers effective and sound
services for East End Computing and Business College for having higher business advantages in
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effective manner. These types of resources can be able to attain major productivity of workers
and profitability after applying them in suitable manner.
As previously mentioned, for the most part the new resources required to integrate digital
marketing within current marketing plans will be easily accessible and cheap. However, some
new programmes required will need to be purchased. In addition, there may be a need to employ
new people who are specialists in the area, and know how to best integrate the two marketing
techniques.
P3 Work break down structure and Gantt chart
WBS is an abbreviation of Work Break Down Structure which is a operational techniques
that used to minimise extra work burden form a single person. It is a effective techniques that is
used to having major advantages in business in effective manner. With the helps of this
techniques an organisation will be able to divide the duties and task to different people.
Prominent motive for this structure is to manage and wide the project quality data of the
company in appropriate manner (Hotho and Champion, 2011). It is offers some authenticate
resources to workers in order to serve effective services in an organisation.
Work breakdown structure is an operational technique mainly used to minimise extra
work burden from a single individual. This can be seen as an effective techniques that
contributes major advantages to the business. With the help of this technique an organisation will
be able to efficiently divide and distracted the duties and tasks to different team members. The
most prominent motive for this structure is the ability to manage the project and quality of the
company in appropriate manner (Hotho and Champion, 2011). In addition, it offers some
authentic resources to workers with the aim of providing effective services within an
organisation. The work breakdown structure shows the manner of hierarchical tree structures,
explaining values of each part to break it down into small and manageable segments. These types
of frames are undertaken through the graphical representation to arrange all activities of an
organisation in effective and efficient manner. In regards to ECBC, this type of structure will
provide help in minimising the external work and burden form workers, along with offering
sufficient working techniques to each staff member.
For ECBC, their management members can use various types of tools in order to examine
the skills and ability of their employees. As mentioned, this technique will help to reduce extra
cost from additional work activity. All the task can be divided in accordance to staff skills and
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capability. Furthermore, it will aid to establish and reinforce values of current employees of the
organisation. Through this process, the Human Resource team can also motivate and better equip
their employees by providing suitable training and skill development programmes. In regards to
digital marketing and technology, and its impact, it will aid in examining and advancing the
ability of employees at an individual level. One example is through providing courses online,
saving on both money and time.
Moreover, a Gantt Chart can additionally be used to showcase the values of each and every task
that is required to be completed through the help of employees. Through this the organisation is
able to analyse the effectiveness of each task, along with aiding in the accomplishment of future
goals and targets. This task is generally used to minimise the time and cost elements, which
could have a potential negative impact on the productivity of employees. An organisation can
produce various plan in order to help minimise the unnecessary practices, and arrange all tasks to
be completed by the most appropriately skilled. Such techniques are highly helpful for ECBC, as
it will aid in helping the company to make an efficient plan, and most importantly reach its
objective.
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TASK 2
P4 Small scale research
East end Computing and business collage wishes to opt digital technology in their collage
hence for this process they required to examine the demands of workers and students form their
firm. ECBC wishes to opt in for digital techniques within their marketing strategies. However
before applying the digital techniques to their marketing strategies, the college needs to evaluate
the views and opinion of their staff and students. With the help of this process they will be able
to comprehend the requirements from their staff and student (ultimately the consumers in this
scenario), and best meet the demands. Through conducting research, ECBC can also frame their
own values and objectives in the market place. Research data can be found from both primary
and secondary sources. Primary data is when new information is collected specifically for the
purpose of a study, which is what this report will focus on. Secondary data, on the other hand, is
based on historic data, or research collected for other studies. There are various techniques which
can be used for research purposes in order to collect primary data, the two main types are
qualitative and quantitate research, which are detailed below.
Qualitative Research
15
Implem
entation
of
swipe
card
technol
ogy at
ECBC
Permiss
ion
from
manage
ment
Researc
h
Data
Analysi
s
Procure
ment of
hardwar
e
devices
Trainin
g
Informi
ng
about
swipe
card
technol
ogy
Email
Appro
ved by
admin
istrati
on
Surve
y
Prepar
ing
questi
onnair
e
Collec
ting
data
Questi
onnair
e
codin
g
Interp
retatio
n of
data
Cost
foreca
sting
Quota
tion
from
suppli
ers
Install
ing
hardw
are
Admir
ation
and
manag
ement
staff
Stude
nts
Teach
ers
Leafle
t
Poster
s

This a type of research is based mainly on data which has been collected through either
interviews, focus groups, questionnaires, ethnography and netnogpraphy. This particular method
is recommended when the investigation has a fairly clear focus, and specific issues need to be
addressed (Bryman and Bell, 2011). In addition, when conducting qualitative research, a small
number of individuals need to be included in the study. Such research techniques also allow for
participant to be able to use their own words and experiences, therefore permitting the researcher
to gain a better insight into the topic (Burns and Bush, 2014; Shiu et al, 2009; Bryman and Bell,
2011).
For this research or data collection the interview method has been chosen as a primary
Pros:
 Issues and topics can be discussed in more detail and evaluated with a greater depth.
 The direction of research can be revised and changed quickly and efficiently according to
discovery of new information.
 Allows researcher to gain a more clear and detailed understanding of the topic.
Cons.:
 The abilities of the researcher can have a huge influence on the data. For example their
skills as an interviewer is of great importance, being able to think on the spot and not
asking leading questions.
 The quantity of data collected can make the interpretation and analysis more complex and
time consuming.
 Issues of confidentiality can arise when presenting the findings.
 Data is difficult to quantify and no solid statistics can be presented.
Quantitative research
There are four main quantitative research methods; survey, correlation, causal-
comprehensive, and experimental research. For the purpose of the project the focus will be on
survey research, which can be conducted through questionnaires, interviews and sampling polls.
The research for this project will be obtained through questionnaires (Appendix 1). In
quantitative research data is mainly collected based on random sampling, as this allows for a
more accurate representation of the overall targeted population. This kind of research is based on
numerical data and information that is analysed in a statistical and mathematical form. Thus,
findings of such research are fairly simple to summarise, compare and present.
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Pros:
 As such data consists on numerical data it less likely to misinterpreted.
 This method can be seen to provide more decision making conformation.
 It can be analysed in a fast and easy way.
Cons.:
 There is a need for a larger sample of the population.
 Sometimes such research can be very expensive and time consuming.
 Fixed questionnaire structure doesn't allow for participants to input much of their own
voice or experiences.
Both the methods are playing very eminent role while accumulating data because at the
time of handling large business project company is required essential facts or figures in order to
control possibilities of mistakes and errors.
Primary data – these kind of research data is refers to that information which are never
used before. It is a unused, fresh and authentic data which is collected through survey,
interviews, questioner, observation and so on. For this types of information firm not needs to
have any mediator to analyse the thoughts and views of customers and employees. Firm also
shows their services in order to conduct this process of research in effective manner.
Secondary data – this kind of research is based on used data such as historic
information and past record which is already collected by different one. In this types of research
firm needs to have mediator which helps in collects brief data of the customers demand and their
wishes as well. This types research is for short time and for particular requirement. Past data is
showing exact values and amount of terms that research needs to examine.
Sampling – this is a different type of research method that is based on a sample tool. In it
researcher will take some of a part or division of the entire universe or large population to
evaluate their thought and idea with the help of mind approach. This method provide result on
each individual who are in favour or against of firm. There types of research is always based on
certain techniques that researcher required to examine. There is sampling process is showing
below-
In large population East End Computing and Business College done a research on 30
individual whom view is based on effects on digitalisation on East End Collage.
17

Sampling is the process of obtaining information from a small percentage o the
population, and it can then result in making estimates of the larger group. A sample is used in
such studies as the factors of cost, time, population size, and resources make it impossible for the
the entire group to be included in the study. There are two main sampling methods; probability
samples and non-probably samples.
 Probability samples is when members of the population have a known chance of being
selected into the samples. There are four main ways of collection probability samples:
systematic, stratified, cluster, and simple random.
 Non-probability samples, on the other hand, are when the chances of a member from the
population of being selected into the sample are unknown. Examples of this samples
include: conveniences, judgement, referral (snow-ball), and quota.
For the purpose of the project report, convenience sample will be used in order to obtain the data
required. Convenience sample is when participants are most often selected due to them being in
hot right place at the right time. As a student, limited time and resources are provided, thus this
sampling technique appears to most appropriate to collect the data required. In addition, the
questionnaire will be completed by 30 student respondents from ECBC; 15 college employees
and 15 students, in order to get fair and diverse feedback.
Research Questions – there are several questions which is been occur while frame report that
are grounded on the business of East End Computing and Business College such as-
 How will the college flourish and attain wanted outcomes?
 What is the significance of the utilisation of digital marketing techniques for the college
practises?
 How the application of digital marketing will aid the college presently and in the future?
Questionnaire
Name-
Email ID-
Contact No.-
18

Q 1. Dose digitalisation offers help to boost up operation activity?
A. Yes
B. No
Q 2. Dose there are requirement for development of employees skills to apply digitalisation ?
A. Yes
B. No
Q 3. What kind of digital techniques are useful for East End Collage?
A. Morden technology
B. traditional technology
Q 4. Dose digital technology helps in having higher benefits to collage ?
A. Yes
B. No
Q 5. what do you think digital technology provides assistance in having competitive advantage?
A. Yes
B. No
Q 6. Do you think East end collage needs to change their commercial operation strategies
through using digital techniques or methods?
A. Yes
B. No
Q 7. Are you satisfied from the services of East End Computing and Business College ?
A. Yes
B. No
TASK 3
P5 Research and data using appropriate tools and techniques
Theme 1. Improvement of operational activities of East End Computing and Business College
Q 1. Dose digitalisation offers help to boost up
operation activity?
Frequency
A. Yes 18
19

B. No 12
Finding: on the bases of graphical presentation it is determine that digitalisation is helpful in
enhancing the operation activity. Persons favour in 18 of whole numbers and against to it is 12
numbers of person.
Theme 2. Requirement of training and development of skills of workers.
Q 2. Dose there are requirement for
development of employees skills to apply
digitalisation ?
Frequency
A. Yes 20
B. No 10
20
Yes No
0
5
10
15
20 18
12
Column C

Finding: Graph shows that collage needs to have training and development for Digitalisation.
As 20 respondents are in favour and rest 10 in not supporting it.
Theme 3. Kind of digital techniques
Q 3. What kind of digital techniques are useful
for East End Collage?
Frequency
A. Modern technology 21
B. Traditional technology 9
Finding: Graph shows 21 % of persons are in favour of modern technology and 9 % is favour of
traditional technology.
Theme 4. Digitalization helpful in providing benefits?
Q 4. Dose digital technology helps in having
higher benefits to collage ?
Frequency
A. Yes 25
21
Yes No
0
5
10
15
20
20
10
Column C
Modern technology Traditional technology
0
5
10
15
20
25 21
9 Column C

B. No 5
Finding: the graph represent the ration between opinions of individual that 25 % feeling helpful
through the using of digital technology and 5 % people are not agreed with it.
Theme 5. digital technologies assistance in having competitive advantage
Q 5. what do you think digital technology provides
assistance in having competitive advantage?
Frequency
A. Yes 21
B. No 9
Finding: on the basis of graph representation 21 respondents are in favour of digitalisation uses
in collages for having competitive advantages and 9 are not feeling the same.
Theme 6. needs to change commercial operation strategies through digital techniques
Q 6. Do you think East end collage needs to Frequency
22
Yes No
0
5
10
15
20
25
25
5
Column C
Yes No
0
5
10
15
20
25 21
9 Column C

change their commercial operation strategies
through using digital techniques or methods?
A. Yes 25
B. No 5
Finding: Graph says that 25 respondents are in favour to change commercial action strategies
Theme 7. satisfied from the services of East End Computing and Business College
Q 7. Are you satisfied from the services of
East End Computing and Business College ?
Frequency
A. Yes 20
B. No 10
23
Yes No
0
5
10
15
20
25
25
5
Column C
Yes No
0
5
10
15
20
20
10
Column C

Finding: this graph shows that 20 respondents are in favour of the services on east end collages
and rest 10 are not satisfied.
Structure of questionnaire- the questioners are generally commonly used to collected
first hand data or information form a larger numbers of audience, it is conducted in the form of
survey. Basically, a questionnaire is a series of questions that will be asked to different kinds for
individual in order to collect statistically data and useful data about a particular and provided
research topic. If sufficiently constructed and properly administered questionnaire is framed then
it will be a prominent instrument that helps in making certain statement for group or persons or
universal population. This questionnaires are majorly utilised in the quantitative marketing
research along with social research. It is a prominent techniques for collecting wider range to
data form the larger numbers of universe as they also referred as the respondents. These all
questionnaires are extremely practical and it also be carried out by any numbers of person but for
some certain reason. With the help of questionnaires a researcher can be able to bring out the
suitable result in quantifying manner and in minimum time duration. This kind of conducting
research is also been proven to be more systematically and scientifically sufficient along with
prominent accuracy in comparison of other tool of quantitative research. There is a certain kinds
of questionnaire formates therefore some of them are detailed as-
Question in open ended format- This sort of format provide effective questions to the
larger numbers of universe that allows them to speak or facilitates their voice and feeling for that
particular situation and question freely, hence this is known as open format questions or open
ended questionnaire. All of the question are not grounded on some pre determine responses
therefore it provide opportunity for expressions on what they feel in right and it also helps in
getting actual situation and statement, bring participation of individuals and on time result. This
open ended format questionnaire will be placed at the last of research which tend to draw
suitable feedback and responds.
Questions in Closed ended format- This kind of questionnaires are refers those ones who
are having a lot of multiple options as answers and permits individuals or respondents to choose
a particular options form various of them, this will known as closed ended format or
questionnaire. The same type of questionnaire is majorly useful at time of having preliminary
analysis such as a certain or fixed answer set will be provided hence these are more suitable for
the statical data or information and percentage of several kinds. This type of questions helps in
24

arriving at the option for a certain product and services and some times for a firm, in more
effective and efficient manner. The report is having merge of the questionnaire that will have
more of appropriate result.
P6.Recommendation
As per this report it has been determined that East End Computing and Business College
can opt digital technology because it is very helpful for them to have business success effectively
also the report is showing some positive consequence of the integration of digital marketing and
traditional marketing functions. There are some recommendation are given below that required
to apply by college management -
 Digitalization always required effective uses and knowledge to apply it in their working
methods.
 East End College should understand the cost and time that are required for opting and
application world class digital tools.
 It recommended to the east end collage to make effective strategies for the integration of
their traditional marketing with the advance market that helps in having more of number
of recruitment.
 They should adopt some of digital functions in their collage so that they will be able to
promote college in more different areas and captures larger number of customers.
TASK 4
P7 Reflection
After this research I found different types of factors that East End Computing and
Business College required to understand before applying digital technology in their working
techniques. I can suggest they should provide specific and particular training and learning to
workers for getting positive result in effective manner. When the integration of digital marketing
and traditional marketing comes up, it will shown as the effective fusion of working and it helps
on performing work role in many different many. As the college required this integration in their
management so they can be able to look after the more of options for the recruitments and surf
larger rage of area for talented persons. This will make their productivity higher and provide
effective promotions in the outer world cause if they are using digital marketing function then it
will be easy for them to place effective and efficient promotions in the target locations.
25

Throughout the study I have learned numerous of things such as; management strategies, how to
handle complex situations, uncertainty and so on. In fact, my overall learning and personality get
enhanced by attaining above objectives and aims as it consist of complex situations. In fact, by
using modern technologies I get updated about the benefits of modern technologies as it helps
me while performing various complicated business activities.
CONCLUSION
As per this above report it has been summarised that Digitalisation is a revolutionary tool
to make positive effects on various firms. Digital technology facilitates many opportunity and
frame new paths for business. It is a process that generally connects different firms to real and
new world in order to have suitable working advantages in effective manner. This report shows
aim and objectives, draws down the project management plan with work break down structure. A
research is provided with questioner which have some recommendation and reflection.
26

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