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Positive, Ethical, Economic and Cultural Impact of Globalisation on Marketing and HR Function

   

Added on  2023-01-20

13 Pages723 Words61 Views
POSITIVE, ETHICAL, ECONOMIC AND CULTURAL
IMPACT OF GLOBALISATION ON MARKETING AND
HUMAN RESOURCE FUNCTION WITHIN ORGANISATION

AIM AND OBJECTIVES
Aim
“To assess positive ethical, economic and cultural impact of Globalisation on marketing and Human resource function within
organisation: A case study on Unilever”.
Objectives
To understand positive impact of ethical, economic and cultural factor with increasing Globalisation
To examine ethical, economic and cultural consideration of Unilever on marketing and Human resource function
To outline ways to manage changes in marketing and Human resource function with respect to ethical, economic and cultural factor.
To recommend strategies which Unilever can implement to manage positive impact of ethical, economic and cultural factor with
increasing Globalisation

RESEARCH METHODOLOGY
Research type: qualitative research
Research approach: inductive approach
Research philosophy: interpretivism research philosophy
Data collection: Primary data
Sampling: Random sampling, 30 HR and marketing managers of Unilever
Data Analysis: Qualitative

Theme 1: Increase in competition for Unilever regarding
promotion of its products due to globalisation.
Response Number of Respondents
Agree 10
Strongly Agree 13
Neutral 2
Disagree 3
Strongly disagree 2
Total 30 Agree
Strongly Agree
Neutral
Disagree
Strongly
disagree
0 2 4 6 8 10 12 14
10
13
2
3
2

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