INTRODUCTION Technology has revolutionized the overall activities of an enterprise. An interactive web design works as to integrating software into the web page so it can connects visitors with more relevant experience (Li, 2014). To bring competitive advantage in economic market place it is essential to implement technical advancement. Thus, E-mails, texting, websites and apps will facilitate the improved communication process. Moreover, present report has focussed on business activities of Tesco as it is retail sector and engaged in grocery products. This entity is taking various innovative steps to designing an interactive website for engaging with customers. Furthermore, this innovation is also assistive in terms to reach new economic markets and potential buyers to carefully placed web banners or ads (Gandomi and Haider, 2015).
Theme 1: Yes, Tesco is taking initiatives to deal with technological advancement. YesNoMay be 0 2 4 6 8 10 12 1413 6 1 Frequency
Theme 2: Most of respondents said interactive website design will helps in communicating with customers. Yes No May be 0246810121416 15 3 2 Frequency
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Theme 3: Yes, by utilizing advance technology firm can target the potential customer in market. 16 3 1 Yes No May be
Theme 4: Yes, Interactive website design is cost effective technological advancement. YesNoMay be 0 2 4 6 8 10 12 14 16 1817 2 1 Frequency
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