Impact of Digitisation on Small Businesses - A Case Study on Mark Spencer

Managing successful
business project

CONTENT
• Introduction
• Research aims and objectives
• Data analysis
• Recommendations
• Conclusion
• References

INTRODUCTION
 Digitisation has become an important tool for small scale
organisation to systematically manage their business operations with
technical tools for making their work smoother and easier.
 It provides a way through which information are converted and
transferred in digital form.

Project Aim and objectives
Aim- To ascertain the impact of digital technologies on growth and innovation of
small businesses. A case study on Mark Spencer.
Research objectives -
• Analyse and predict effect of digital marketing in firm and its on society.
• Generation and implementation of innovative ideas in activities and planning
performed in business for better outcomes
• Using latest and innovative software for smooth functioning of business
activities and for analysing them.