MANAGING A SUCCESSFUL BUSINESS PROJECT

This project focuses on devising aims and objectives for Tesla, creating a project management plan, conducting research, analyzing data, and making recommendations for social media marketing. It emphasizes the value of research in meeting objectives and enhancing learning and performance.

MANAGING A SUCCESSFUL
BUSINESS PROJECT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................1
PART 1........................................................................................................................................................1
P1. Devise clear aims and objectives for Tesla.......................................................................................1
P2: Produce a project management plan incorporating: costs, scope, time, quality, communication,
risk and resources....................................................................................................................................2
P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion...............................................................................................................................................4
TASK 2........................................................................................................................................................6
P4- Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives for the chosen scenario.........................................6
TASK 3......................................................................................................................................................13
P5. Analyse research and data using appropriate tools and techniques for the chosen project.............13
P6. Communicate the appropriate recommendations............................................................................14
TASK 4......................................................................................................................................................15
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and
performance...........................................................................................................................................15
CONCLUSION..........................................................................................................................................16
REFERENCES..........................................................................................................................................17

LIST OF FIGURES
Figure 1: Gantt chart....................................................................................................................................5
Figure 2: Facebook ad type performance and costs.....................................................................................6
Figure 3: Sample to show the effectiveness of content to reach customers................................................7
Figure 4: User preference on social media..................................................................................................7
Figure 5: Cost for advertising through various media.................................................................................8

LIST OF TABLES
Table 1: work break down structure............................................................................................................4

INTRODUCTION
From few decades, digital technology is being used as powerful tool to achieve effective marketing and
coverage to customer base. It has simplified the way to communicate and engage customers in business
and achieve expansion in business. Presented research will devise clear aims and objectives of Tesla
which is a leading American car brand. Research will devise goals and objectives on discussion of social
media marketing in Tesla. Research will develop project management plan including cost, resources,
communication, risk, time and quality. Research will provide work break down structure and Gantt chart
to meet the goals and objectives of Tesla. Small scale research will be conducted including data analysis
tools and techniques. Recommendations will be provided in research to use the tools and techniques and
results from data analysis toward the social media marketing. Value to undertake research for defined
goals and objectives will be reflected with learning and performance experience.
PART 1
P1. Devise clear aims and objectives for Tesla
Topic
Social media is emerging as a powerful tool to market the business and products. Social media can help
the organization to reach an effective set of customers for growth and sustainability. The presented
report is designed to understand the “impact of social media, especially Facebook Tesla in the United
Kingdom.” According to Customer Reports Journal, Tesla has topped to achieve 91% in Owner
Satisfaction Survey. The organization is leading in the United Kingdom as a top car brand, but it is on
eighth positing in the global market.
Background of case study
Digital technology has transformed the way to communicate, account and manage the business. Digital
innovations have supported the businesses to achieve their goals and objectives with customers.
Competitive advantages and efficient business practices are some of the significant benefits to the
organization. Innovations in digital technology are helping businesses to reduce the operational cost,
time of services and market the products and enhancing the profitability, productivity, and market share.
Facebook as leading social media tool is being preferred to engage customers, manage communication,
analyzes the business effectiveness and determines potential market or strengths (Stelzner, 2014).
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Today, Facebook is considered as the most efficient way to engage customers and market the products
and services to them.
Aim of the study
Tesla as a leading car brand in American market also has the expansion to multiple countries for
branded services and products, but the organization has the aim to innovate the ways to reach the
efficient number of customers and engage them in business. Therefore, the study aims to determine how
Facebook can be used to improve Tesla outcomes (Tansel, 2015). The organization has the aim to reach
and engage customers to ensure efficient customer satisfaction and expectation integration in business.
Objectives
 To understand relationship between social media marketing and customer interaction in context
of business. To analyse suitability of social media marketing in Tesla to meet customer expectations,
especially in United Kingdom. To determine the changes in marketing approaches of organization and align the practices to
social media marketing.
P2: Produce a project management plan incorporating: costs, scope, time, quality, communication, risk
and resources
Project management plan can be defined as the systematic documentation for the activities, stakeholders,
capabilities, and threats to meet the goals and objectives. Tesla has the importance of project
management plan to structuralize the approach and procedures to map the resources and capabilities to
achieve goals (Tuten and Solomon, 2017). It has a clear and concise definition of the project, its
requirements and potential outcomes along with further improvements. It holds the activities to executed
and activities those are completed. Therefore, it should be managed with project execution and need to
be communicated with critical stakeholder for their effective integration. Successive changes and
implementation in the plan also has to be incorporated with others to avail the information in right time.
Costs
Designing of adverts, implementation of the Facebook platform for marketing and monitoring of
campaign is determined by the budget of $50,000. Cost of social media marketing in Tesla includes
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resources, digital expertise and monitoring time. However, the market cost through social media is
mainly aligned to the United Kingdom (Lee et al, 2018).
Scope
Tesla has scope to enhance the customer reach for products and brand value. The scope of social media
marketing is to promote new product and services to customers across the country and engage them in
business for communication and business process improvements. The scope is to enhance coverage to
more number of customers and analyze the effectiveness of customer market.
Time
The organization can consider the time limit for social media marketing as one month as the
organization is planning to map entire marketing practices for new products and services through
Facebook. With the duration of one month, advert and campaign design and implementation phase have
to be completed.
Quality
To ensure that social media marketing on Facebook is going effectively to enhance brand value and
customer interaction, it is essential to manage the quality of content and marketing type. Therefore, the
organization has to collect and process primary and secondary data on the project to understand that
outcomes are as expected (Kerzner and Kerzner, 2017). Quality of marketing campaign content and
media, customer reach and their interaction should be measured in time to achieve an effective increase
in profitability and real-time respond to market scopes.
Communication
Tesla can use verbal and non-verbal communication with stakeholders whereas mail and message-based
communication are planned to interact with customers. Communication during the project is formulated
as a hierarchical control on marketing so that internal operational efficiency can be improved. Formal
meetings and audits are planned once a week to ensure proper execution of the project (Heagney, 2016).
Resources
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Besides of cost as the financial resource, the organization has to manage and allocate human resource
and assets for the project. Individual’s skills and competency to support social media marketing for the
organization should be analyzed and then resource distribution is required for smooth operations.
Risk
Risk related to less customer interest in the advert and social campaigns along with internal financial and
time management risk needs to be managed. However, the organization has good brand value so that
there is negligible risk on finance to operate and reach to customers (Snyder, 2014). But still, subsequent
risks and barriers should be communicated to others also for control management.
P3. Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Table 1: work break down structure
(Source: Zecheru and Olaru, 2016)
Activity Description Duration
Developing a strategy,
objectives and goals
Define the strategies, goals and objectives on the
basis of organizational growth and suitability
analysis with market factors.
3
Assess the level of social media
readiness
It means to determine the potential of social
media to reach the desired number of customers
with profitability.
1
Review budget and time It is related to the consideration of budget and
time to meet the requirements.
2
Develop social media plan It is documentation of plan for social media
marketing through Facebook.
4
Developing content for social
media marketing
It is related to creative and attractive content
development.
5
4

Content creation channels and
policies
It is required to define and document internal data
sharing and content creation policies so that
innovative and conflict free content can be
developed.
4
Guideline for content sharing
and publication
Guideline for publishers in organization so that
content can be communicated to desired number
of customers in country with proper segmentation
and filters.
2
Survey for development Review development and changes in Facebook
platform and prices for social media marketing.
2
Analyze and measure success It means to analyze the responses from customers
and social community according to content so
that engagement success in business can be
determined.
3
Monitor, refine and iterate
social media plan
It means to monitor, update and re-implement the
plan for further process.
4
5

Figure 1: Gantt chart
TASK 2
P4- Carry out small-scale research by applying qualitative and quantitative research methods appropriate
for meeting project aims and objectives for the chosen scenario.
According to Schulze et al (2015), Tesla has good brand value but there is need of marketing for new
products. With time, changes are occurred in marketing approaches so that Tesla has to consider the
usefulness of social media marketing to reach customers and attract them in products. Following are
some of the statistical data for Facebook based social media marketing. It shows various costs for the
organization on the basis of the ad type and services.
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Figure 2: Facebook ad type performance and costs
Also Lee et al (2014) has explained that organizations presenting the products and services through the
images are being more preferred than other content. Video content is also effective but it has
requirement of faster internet and more time to view to deliver message. Therefore, Tesla can prefer to
use advert and other programs on social media those are presented mainly through images and video.
Author has determined that 80% customers avoid the content more than 50 words and it is also complex
to attract them in a crowd of posts.
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Figure 3: Sample to show the effectiveness of content to reach customers
Figure 4: User preference on social media
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Figure 5: Cost for advertising through various media
Secondary research shows that the cost through social media marketing is low in comparison of other
sources to reach the customers. Average cost for Facebook advertisement to reach thousand people is
only $0.25 where it is $32.00 when using newspaper as traditional approach (Campbell, 2015).
Primary research
Here is the questionnaire used with 100 people to understand the effectiveness to use social media
marketing in Tesla:
1. Is there need of social media marketing on Facebook for new products and services from Tesla to
compete in market?
 Yes
 No
2. Is there any competitive advantage in growth and market share through social media marketing?
 Yes
 No
3. Are you satisfied with Facebook as default platform to reach customers and market products?
 Agree
 Neutral
 Disagree
4. Major problem organization is facing to compete in market and achieve customer base?
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 Lack of creative content
 Market segmentation
 Ineffective communication with stakeholders
5. What is preferred content to load on social media to achieve marketing?
 Images
 Video
 Image and description
6. Department liable for social media marketing?
 HR department
 Leaders along with managers
 Administration
7. Strategy to achieve customer attraction for Facebook page and organizational products?
 Adverts
 Campaigns
 Shop
 Other ______________________
84%
16%
Is there need of social media marketing on
Facebook for new products and services
from Tesla to compete in market?
Yes
No
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From the data analysed on above question, it is determined that most of customers are in favour of social
media marketing to achieve the objectives of organization. Therefore, social media is a good tool for
business to reach more number of customers.
80%
20%
Is there any competitive advantage in growth
and market share through social media
marketing?
Yes
No
From the opinions from most of respondents, organization can prefer to use social media marketing on
Facebook to achieve competitive benefits and high market share. Facebook can help the organization to
achieve business expansion and product marketing in more effective manner in comparison of
traditional business marketing approaches.
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64%
25%
11%
Are you satisfied with Facebook as default
platform to reach customers and market
products?
Agree
Disagree
Nuetral
From analysis of results from questionnaire, it is clear that 75% respondents assume that Facebook is
most effective platform to reach the customers. This is because, it can be accessed on mobile and can be
used for diversify content marketing. However, 25% assume that other channels like advertisements also
can be used.
44%
33%
22%
What is preferred content to load on social
media to achieve marketing?
Image
Video
Image with text
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Images are most preferred contain on mobile devices through social media as it is easy to load and view
in minimum time. Also video can help to deliver the message in more appropriate way but it has
requirement of high internet speed.
20%
20%60%
Department liable for social media
marketing?
HR department
Administrative
marketing
Marketing department is most liable department in Tesla to manage the operations and content sharing
on social media whereas advert is effective method to reach customers.
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64%
25%
11%
Strategy to achieve customer attraction for
Facebook page and organizational products?
Advert
Campaign
Others
TASK 3
P5. Analyse research and data using appropriate tools and techniques for the chosen project
Following tools and techniques can be used to analyze research and data for the project so that
organization can understand the suitability of the data for further processing on social media marketing:
Research analysis: project can use analysis technique in which data collected from market can be
mapped to the organizational requirements to achieve the objectives. Various primary and secondary
sources can be used to ensure that research has effective data to meet the requirements.
Data collection: to collect data, organization can use individual interview and focus group discussions.
Qualitative and quantitative data collection methods are appropriate for project to collect the required
information from the secondary sources (Taylor et al, 2015). Data collection process has to analyse the
participants and their data for suitability in project and summarize the data to generate valid and
effective decisions for project progress.
Research designing: On the basis of data collection and scope determination for organization, it is
essential to visualize the ways to structure the research. Social media marketing has to follow the
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specific process to structure the content and engagement of customers in business to achieve the
outcomes as expected. Research design has to consider the data validation and other methods to ensure
proper designing to achieve the required outcomes.
Data analysis: Data collected from questionnaire, interview and other methods need to be processed so
that valid data can be collected to boost the performance and competitive advantages. Data analysis is
essential in research as it helps in project to conclude desired outcomes (Bryman and Bell, 2015). Data
analysis can be done through multiple software and tools to boost the performance.
Ethical considerations: This method is most suitable method to understand the morality and principles
associated to employees and other stakeholders. Business practices and their outcomes can be analysed
through the generalized framework of ethical consideration in which it is required to ensure that all the
practices are according to business rules and principles. It is efficient to analyse questionnaire and other
approaches with customers and generate analytical data (Sekaran and Bougie, 2016). It is also useful to
avoid conflicts and issues on the base of ethical values and considerations. It empowers natural support
and believes in project.
P6. Communicate the appropriate recommendations
From research and data analysis, it is determined that organization has capabilities to use Facebook as
platform for marketing of product and organization to end customers. Research has promoted that
organization can cover a large portion of market for product selling and awareness through Facebook
advert and other campaigns.
Direct Communication
Social media marketing is being preferred to reach customers in United Kingdom whereas Facebook is
providing filters and market segmentations to achieve goals but organization has to consider the direct
communication to customers and encourage them to engage in business. Social media not only to use to
promote content to customers but also used to drive them in business (Tuten and Solomon, 2017).
Organization has to focus on the communication and content to engage customers for duplex
communication services. It is essential to understand their expectations and requirements.
Improve on practices
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Real time monitoring and use of valid data in research are two critical things on which success of the
project depends. Therefore, monitoring and evaluation should be accomplished after a regular time
period to achieve desired outcomes (Felix et al, 2017). Organization has to improve the advertising and
marketing rules on Facebook through parallel research and conditions in marketing to keep the
customers engaged in business. Innovation and communication are on top to drive the traffic and retain
for updates from Facebook channel.
Customer oriented marketing
Tesla can focus on the marketing content which is mainly aligned to customers so that marketing
practices can achieve suitable outcomes. In order engage customers and lead the marketing on social
community, it is essential to understand the customer perspectives for sharing and re-publication of
content. Once the traffic is drive to official page or store, it is liability of organization to manage brand
value and encourage for products and services from Tesla (Tiago and Veríssimo, 2014). Therefore,
marketing practices are recommended to back end by purchase to lead with profitability.
Map results on business operations
Social media marketing and research related outcome of Tesla has to be mapped to the business
operations. It means to understand customer values and demands and introduce products in market to
achieve satisfaction in services. Business operations and marketing can be aligned on the basis of the
marketing results over time.
TASK 4
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning and
performance
It is complex to achieve the defined goals and objectives without a well-developed plan. Research has
helped to understand the goals and objectives and align the practices toward the desired outcome.
Research has played a significant role to understand the customer values, social media marketing,
Facebook effectiveness to market products and services and structured data collected from the users
(Ioannidis et al, 2014). Research has provided scope to analyse the facts and requirements in depth in
context of organization so that I have achieved an opportunity to explore the primary and secondary
information to meet the goals and objectives.
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Undertaking research has value to understand the research methods and tools to analyse the data.
Research has used systematic approach to meet the goals and objectives. Overall learning and
performance during the project execution was effective due to the structural execution of the activities
defined in work break down structure (Hair, 2015). Research has added the values to analyse the
potential of Facebook to meet the organizational goals and objectives. Performance is measured and
monitored at end of each activity so that resources and cost can be mitigated. Research in market and
internal capabilities of the organization has supported to deliver desired outcomes (Wilson, 2014).
CONCLUSION
Research has determined that Tesla has goals and objectives to enhance the brand value and reach more
number of customers through social media marketing. Research has been discussed the use of digital
technology in business and how an organization can use Facebook to meet the business requirements.
Research has been discussed project management plan including cost, resources, risk, time and quality.
Research also has been discussed work break down structure including Gantt chart to show
modularization of project into manageable activities. Key milestones of the research has been discussed.
Research has been discussed various research methods and analyse the tools and techniques to meet the
research requirement. Also recommendations has been communicate to key stakeholders and
performance and learning from research has been discussed
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