Small Scale Research: Qualitative and Quantitative Methods

This document discusses the qualitative and quantitative methods used in small scale research. It focuses on the importance of equality and diversity in the workplace and how it can benefit companies like Tesco. The document also explores strategies for creating a diverse and equal working environment.

TASK 2
P4 Small scale research
Research is a process of investigation on a topic by searching information from various
sources so that the data collected can help in establishing facts and reach to conclusions. Data
can be collected by researcher by using either qualitative or quantitative methods depending on
the sources from where the data has been collected.
Qualitative method: This is a market research method where data is collected by asking open-
ended questions to the sample population which can help in generating deep knowledge about
the beliefs, ideas and thoughts of the sample population (Rees and Smith, 2017). This research
method help in generating deep information about the topic of research although the data
obtained by this method cannot be depicted on tables graphs etc.
Quantitative method: In this method quantifiable data is collected from sources which can be
interpreted by using graphs, tables, diagrams etc. in order to draw conclusions. The data
collected is in numerical, statistical form that can be easily analysed by using computational
techniques.
The researcher in order to complete research on Tesco so that effective strategies can be
formulated for promotion of equal and diverse workforce both quantitative and qualitative
methods will be used. Following are the sources of information through which quantitative
information can be gathered:
 Primary source: When the data is collected first hand by the researcher through surveys,
questionnaire etc. which help in collection of fresh information. this method help ion
collecting authentic and reliable information directly from the source which increase the
importance of this method (Romani and et. al., 2017).
 Secondary sources: These sources help in collection of second hand information through
newspapers, internet, articles, books, journals etc. so the information already contained in
these sources can be interpreted so that research can convey their own thoughts on the
information gained through these sources.
In this research the researcher is using primary sources of information by using questionnaire
so that the quality and authenticity of information collected can be increased which can help
in forming better strategies for Tesco.

Sampling: It is the process of selecting a representative population of a large population so
that data collected from this sample can be applied to the complete large population. the
sample size selected for this research is 30 employees of Tesco.
Questionnaire
Quantitative questions
Q1) Do you have any idea about equality and diversity?
a) Yes
b) No
Q2) Do you think that Tesco should have an equal and diverse workforce?
a) Agree
b) Disagree
Q3) How is equality important for company?
a) Reduced conflicts
b) Improved productivity
Q4) How is diversity important for Tesco?
a) Increase diverse ideas
b) Gain competitive advantage
c) Innovation
Q5) What can be the threats of diverse working environment?
a) Language barriers
b) Increased group-ism
c) Community dominance
Q6) How can a diverse and equal workforce help Tesco?
a) Increased brand image
b) Increased innovation
c) Improved productivity
Qualitative questions
Q7) What are the strategies which can be taken by Tesco to create a diverse and equal
working environment?
a) Equal and fair opportunities
b) Improved recruitment

c) Employee engagement
Q8) The issues which can be solved in company with increasing equality and diverseness
in company.
a) Motivation of employees
b) Increased collaboration
Q9) Recommendations
TASK 3
P5 Data analysis
Q1) Do you have any idea about equality and diversity? Frequency
a) Yes 10
b) No 20
a) Yes b) No
0
2
4
6
8
10
12
14
16
18
20
10
20
Frequency
From this data it can be said that out of 30 people in Tesco only 10 are aware of the
concept of equality and diversity in workplace while the other 20 are unaware of this concept.
This means that most of the people in Tesco are unaware about how having equal opportunities

and diversity in company can help it gaining competitive edge in market along with benefiting
them in their personal and professional growth (Rumens, 2016).
Q2) Do you think that Tesco should have an equal and
diverse workforce?
Frequency
a) Agree 15
b) Disagree 15
a) Agree b) Disagree
0
2
4
6
8
10
12
14
16 15 15
Frequency
From this graph it can be said that out of 30 employees 15 agree that Tesco should have
an equal and diverse working environment while the rest 15 do not think the same. it mean that
half of people in Tesco are aware about the importance of having such a working environment
where all are treated equally and diversity is encouraged.
Q3) How is equality important for company? Frequency

a) Reduced conflicts 20
b) Improved productivity 10
a) Reduced conflicts b) Improved productivity
0
2
4
6
8
10
12
14
16
18
20
20
10
Frequency
From this data it can be interpreted that 20 out of the 30 respondents say that equality can
help in reducing the number of conflicts among workers while the other 10 say that it can help in
improving productivity of workers. Equality in workplace play an important role in companies as
it help in motivating all workers to perform better as equal opportunity to all workers is given so
that they can grow and develop (Sarvaiya and Eweje, 2017).
Q4) How is diversity important for Tesco? Frequency
a) Increase diverse ideas 5
b) Gain competitive advantage 10
c) Innovation 15

a) Increase diverse ideas
b) Gain competitive advantage
c) Innovation
0
2
4
6
8
10
12
14
16
Frequency
This graph depicts that out 30 respondents 5 say that diversity help in bringing diverse
ideas in company, 10 say that with diverse workforce it can become more competitive in market
while the rest 15 say the innovation can be promoted in company. Thus it can be said that having
diverseness in workforce can help the company in gaining various advantages as the number of
new and varied ideas can increase due to people with different skills, experiences and knowledge
working together in company (Segovia-San-Juan and Fernández-de-Tejada, 2017).
Q5) What can be the threats of diverse working
environment?
Frequency
a) Language barriers 15
b) Increased group-ism 10
c) Community dominance 5

a) Language barriers
b) Increased group-ism
c) Community dominance
0
2
4
6
8
10
12
14
16
Frequency
From this graph it can be interpreted that out of the 30 employees in Tesco 15 say that
having a diverse workforce increase language barriers, 10 say that it increase groups among
workers and the other 5 say that community gaps among workers can increase. These barriers
can increase people having common characters in aligning together which can increase their
differences and affect the harmony and integration among workers (Sharma and Mukherji,
2016).
Q6) How can a diverse and equal workforce help Tesco? Frequency
a) Increased brand image 10
b) Increased innovation 10
c) Improved productivity 10

a) Increased brand image
b) Increased innovation
c) Improved productivity
0
1
2
3
4
5
6
7
8
9
10
Frequency
This graph interprets that out of 30 respondents 10 say that equality and diversity in
workplace can help in increasing brand image of company in market, 10 say that it help in
increasing innovation while the rest 10 say that it help in increasing productivity of workers.
Thus encouraging equality among workers along with promoting diversity in workforce
composition can help in increasing many benefits for company.
Q7) What are the strategies which can be
taken by Tesco to create a diverse and
equal working environment?
Explanation
a) Equal and fair opportunities This can help the workers in getting fair chances
to show their value and worth to the company
which can encourage them to work even harder
thereby improving the work performance.
b) Improved recruitment The recruitment process of company must be
improved so that no discrimination is done
among workers while recruiting them. This give
equal chance to all for applying in company an

also diversity can be increased.
c) Employee engagement Improving employee engagement play an
important role in integrating all the workers and
promoting equal treatment to all.
Q8) The issues which can be solved in
company with increasing equality and
diverseness in company.
Explanation
a) Motivation of employees Motivation plays an important role in company
so that workers can work hard to achieve
company goals. Equality and diversity can help
in positively motivating workers so that they can
improve their work performance.
b) Increased collaboration Increasing collaboration help in building a
positive and friendly working environment so
that effectiveness and productivity of workers
can increase.