Managing Successful Business Project

MANAGING
SUCCESSFUL
BUSINESS PROJECT

Aims and Objectives
CAim:
 “To determine the risk and benefits of joint venture business to enter in international
market. A study on Aston Martin”.
Objectives:
To identify the currents trends globalisation regarding entry modes in international markets.
To determine the benefits of joint ventures to enter in international markets.
To identify the complications or risk which organisations faced to enter in global market
through joint venture.
To provide recommendations for successful operation in global market through joint
venture.

Theme 1: Large number of Executives of
Aston Martin is working for last 6 to 8 years.
Business environment is the environment in which business perform its activities. It is
affected by many external as well as internal factors that affect the operations of the business.
The presentation will show the factors that affect the business externally by doing pestle
analysis. At last it will include the internal analysis of the business by performing swot
analysis of the chosen organisations.
PARTICULARS EXECUTIVES
4 to 6 yeas 10
6 to 8 years 18
8 to 10 years 7

Theme 2: Large number of Executives of Aston
Martin were agreed about the increasing trends of
global expansion among the countries.
PARTICULARS EXECUTIVES
Yes 22
No 13
May be 0