Effective Strategies for Attracting and Retaining People

Managing a Successful Business
Project

TABLE OF CONTENTS
TITLE: To identify effective strategies for attracting and retaining people....................................3
INTRODUCTION...........................................................................................................................3
LO 1.................................................................................................................................................3
Aim and objectives......................................................................................................................3
Developing project management plan.........................................................................................4
Work breakdown structure and Gantt chart.................................................................................5
LO 2.................................................................................................................................................6
Conducting primary and secondary research...............................................................................6
DATA ANALYSIS..........................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDIX....................................................................................................................................10

TITLE: To identify effective strategies for attracting and retaining people.
INTRODUCTION
Talent management is a process that starts with attraction of people by company and
involve all functions that help companies out in retaining their attracted skilled workforces
(Arghode, Brieger and McLean, 2017). This study is based on Unilever that is facing some
problems in managing talent. Increasing staff turnover is the main problem so, by conducting this
research, it can be helped out in knowing effective strategy of managing talent. This study will
discuss benefits that companies can take by attracting as well as retaining their skilled
workforces. It will further discuss importance of developing PMP or estimating time as well as
budget. It will further, discuss effectiveness of data collection and how it helps in accomplishing
goals.
LO 1
Aim and objectives
Aim:
“To explore effective strategies for attracting and retaining employees within business.
Study of Unilever”.
Objectives
 To discuss the main concept or process of talent management.
 To discuss benefits that Google can take by retaining talent workforces.
 To identify challenges faced by company in managing talent.
 To recommend ways or strategies of motivating and increasing staff retention rate.
Rationale
Talent management is the main process that can help companies in accomplishing their
goals. But for that they need having knowledge about appropriate ways by which they can attract
as well as retain their talented workforces. So, for making them aware about strategies is the
main aim of selecting this topic. This study can help companies in increasing staff retention rate
and taking competitive advantages.
Developing project management plan
Project management plan is one of the important document that plays a vital role in
successful completion of research. This document consists of some important information about